Teads vs Pencil

Teads—Visit Pencil—Visit

Teads #4 in Video Advertising Software —/10 Pricing on request Visit Teads

vs

Pencil #5 in Video Advertising Software —/10 From $11/mo (annual) Visit Pencil

• Teads fits best

  Advertisers planning and optimizing video campaigns

• Pencil fits best

  Teams generating video creatives across ad channels

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Side by side

Feature	Teads —/10 Visit ↗	Pencil —/10 Visit ↗
At a glance
Editor score	—	—
Ranking	#4 in Video Advertising Software	#5 in Video Advertising Software
Best for	Advertisers planning and optimizing video campaigns	Teams generating video creatives across ad channels
Pricing model	Paid	Paid
Starting price	Not published	$11/mo
Free plan	Not published	—
Free trial	—	—
Deployment	Cloud	Cloud
Platforms	Web	Web
Specs
Ad creation tools	Not published	Not published
Campaign channels	Not published	Not published
Video ad formats	Not published	Not published
Audience targeting	Not published	Not published
Campaign reporting	Not published	Not published
Supported platforms	Not published	Not published
Our review
Pros	Plans budgets, flight dates, objectives, and frequency caps in one workflow Combines audience and contextual targeting with predictive AI optimization Tracks conversions and reports campaign results across devices	Generates text, image, video, and complete ad creatives Includes brand controls, editing, and AI resizing Connects ad accounts for export, tracking, and performance analysis
Cons	Pricing is handled through contact-sales flows rather than self-serve plans The listed platform is web-based and deployment is cloud-only Listed support channels are limited to documentation	Core limits creation to 50 generations per month Full access requires a paid plan Focuses on creative production and analysis, not campaign delivery
Our verdict	Teads Ad Manager is an advertising platform for brands and agencies planning, buying, and measuring campaigns across premium web, app, and connected-TV inventory. It is suited to advertisers pursuing brand awareness as well as performance… Read the review →	Pencil gives marketers, agencies, and enterprise teams a web-based workspace for generating and editing advertising creatives. Its AI agents can produce text, images, video, and complete ads, drawing on brand assets and guidelines. The… Read the review →

Strengths and trade-offs

• Teads — where it wins

  • Plans budgets, flight dates, objectives, and frequency caps in one workflow
  • Combines audience and contextual targeting with predictive AI optimization
  • Tracks conversions and reports campaign results across devices

  Where it doesn't

  • Pricing is handled through contact-sales flows rather than self-serve plans
  • The listed platform is web-based and deployment is cloud-only
  • Listed support channels are limited to documentation

• Pencil — where it wins

  • Generates text, image, video, and complete ad creatives
  • Includes brand controls, editing, and AI resizing
  • Connects ad accounts for export, tracking, and performance analysis

  Where it doesn't

  • Core limits creation to 50 generations per month
  • Full access requires a paid plan
  • Focuses on creative production and analysis, not campaign delivery

• Teads—/10 · Pricing on request

  Plans, targets, optimizes, and measures video and other ad campaigns across global publisher reach.

  Visit TeadsFull verdict →
• Pencil—/10 · From $11/mo (annual)

  Pencil pairs AI ad creation with performance insights and ad-platform connections.

  Visit PencilFull verdict →