Head-to-head · Video Advertising Software
Shakr vs Pencil
Shakr leads on 0 checks, Pencil on 0, and 1 is even. Who comes out ahead on the 1 yes/no, price and count check where we have data for both products. The editor score weighs everything else too.
Our verdict
Our editors rank Shakr at #2 and Pencil at #5 for video advertising software; Shakr and Pencil have no rubric score yet (facts researched, not yet scored), so the checks below decide.
Shakr is the better fit for teams producing dynamic ads for Meta and TikTok. Pencil is the better fit for teams generating video creatives across ad channels.
- Shakr fits best
Teams producing dynamic ads for Meta and TikTok
- Pencil fits best
Teams generating video creatives across ad channels
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Side by side
| Feature | Shakr —/10 Visit ↗ | Pencil —/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | — | — |
| Ranking | #2 in Video Advertising Software | #5 in Video Advertising Software |
| Best for | Teams producing dynamic ads for Meta and TikTok | Teams generating video creatives across ad channels |
| Pricing model | Paid | Paid |
| Starting price | Not published | $11/mo |
| Free plan | — | — |
| Free trial | — | — |
| Deployment | Cloud | Cloud |
| Platforms | Web | Web |
| Integrations | 2 integrations | 11 integrations |
| Specs | ||
| Ad creation tools | Not published | Not published |
| Campaign channels | Not published | Not published |
| Video ad formats | Not published | Not published |
| Audience targeting | Not published | Not published |
| Campaign reporting | Not published | Not published |
| Supported platforms | Not published | Not published |
| Our review | ||
| Pros |
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| Cons |
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| Our verdict | Shakr brings video editing and ad automation together for marketing teams producing campaign creative. Its online editor, customizable templates, and social media exports support self-service production, while separate offerings address… Read the review → |
Pencil gives marketers, agencies, and enterprise teams a web-based workspace for generating and editing advertising creatives. Its AI agents can produce text, images, video, and complete ads, drawing on brand assets and guidelines. The… Read the review → |
Strengths and trade-offs
Shakr — where it wins
- Creates catalog-driven image and video ad variations.
- Supports localized ads with city- or ZIP-code targeting.
- Offers Meta Ads Manager activation for geo and data-driven ads.
Where it doesn't
- Paid product with no free plan.
- Several offerings focus specifically on Meta Ads Manager activation.
- Some plans depend on bespoke creative services or data-driven workflows.
Pencil — where it wins
- Generates text, image, video, and complete ad creatives
- Includes brand controls, editing, and AI resizing
- Connects ad accounts for export, tracking, and performance analysis
Where it doesn't
- Core limits creation to 50 generations per month
- Full access requires a paid plan
- Focuses on creative production and analysis, not campaign delivery
- Shakr—/10 · Paid
Video and image ad production with catalog, location, and data-driven creative options.
Visit ShakrFull verdict → - Pencil—/10 · From $11/mo (annual)
Pencil pairs AI ad creation with performance insights and ad-platform connections.
Visit PencilFull verdict →
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All video advertising software comparisons → · Full ranking →
Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026