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Head-to-head · Subscription Ecommerce Software

Swell vs Loop Subscriptions

  • Updated Oct 2026
  • Both researched from official sources
  • 7 checks side by side
Higher score Swell #4 in Subscription Ecommerce Software 8.7/10 Paid ✓ 5 of 5 features Visit Swell
Loop Subscriptions #14 in Subscription Ecommerce Software 7.8/10 Free plan · 14-day trial Free planFree trial✓ 5 of 5 features Visit Loop

Swell leads on 1 check, Loop Subscriptions on 1, and 5 are even. Who comes out ahead on the 7 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreSwell · 8.7/10
  • Lowest starting priceSwell · $29/mo
  • Free planonly Loop Subscriptions
  • Free trialonly Loop Subscriptions

Swell scores higher on our rubric for subscription ecommerce software: 8.7 against 7.8 out of 10; our editors rank them #4 and #14.

Loop Subscriptions offers free plan; Swell doesn't. Swell is cheaper to start at $29/mo against $99/mo.

Swell is the better fit for headless or omnichannel product sellers. Loop Subscriptions is the better fit for brands wanting broad subscription features.

  • Swell fits best

    Headless or omnichannel product sellers

  • Loop Subscriptions fits best

    Brands wanting broad subscription features

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Swell 8.7/10 Visit ↗ Loop Subscriptions 7.8/10 Visit ↗
At a glance
Editor score 8.7 7.8
Ranking #4 in Subscription Ecommerce Software #14 in Subscription Ecommerce Software
Best for Headless or omnichannel product sellers Brands wanting broad subscription features
Pricing model Paid Free plan + paid
Starting price $29/mo (best) $99/mo
Free plan — ✓ (best)
Free trial — 14 days
Deployment Cloud, Browser extension Cloud
Platforms Web Web
Support Email, Live chat, Community, Docs Email, Live chat, Phone
Integrations 13 integrations 50+ integrations
Built for Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Swell 5/5 · Loop Subscriptions 5/5
Subscriber portal ✓ ✓
Pause or skip ✓ ✓
Prepaid plans ✓ ✓
Payment recovery ✓ ✓
Native storefront ✓ ✓
Specs
Product types Both Both
Billing intervals Custom Custom
Our review
Pros
  • Supports physical and digital subscriptions with custom billing schedules
  • Separates billing and fulfillment intervals for flexible operations
  • Offers APIs, mixed carts, dunning, and pause, skip, and resume controls
  • Free plan supports up to 50 subscriptions
  • Prepaid, gift, trial, membership, and bundle options
  • Dunning, cancellation flows, analytics, APIs, and webhooks
Cons
  • No free plan is available
  • Starter is limited to 2 admin users and $50K annual sales
  • Advanced capabilities require higher-priced annual plans
  • Starter begins at $99 per month
  • Transaction fees apply in addition to monthly plan fees
  • Enterprise pricing is volume-based rather than published
Our verdict

Swell is a headless commerce platform for developers, agencies, brands, and ecommerce teams selling physical or digital products through subscription models. It supports hosted storefronts as well as custom storefronts, checkout, APIs,…

Read the review →

Loop Subscriptions is a Shopify app for direct-to-consumer brands selling recurring products, memberships, prepaid plans, gifts, and bundles. It combines subscription selling plans, customizable storefront widgets, a self-service customer…

Read the review →
  1. SwellSubscription Ecommerce Software 8.7Paid
  2. Loop SubscriptionsSubscription Ecommerce Software 7.8Free plan · 14-day trial

Strengths and trade-offs

  • Swell — where it wins

    • Supports physical and digital subscriptions with custom billing schedules
    • Separates billing and fulfillment intervals for flexible operations
    • Offers APIs, mixed carts, dunning, and pause, skip, and resume controls

    Where it doesn't

    • No free plan is available
    • Starter is limited to 2 admin users and $50K annual sales
    • Advanced capabilities require higher-priced annual plans
  • Loop Subscriptions — where it wins

    • Free plan supports up to 50 subscriptions
    • Prepaid, gift, trial, membership, and bundle options
    • Dunning, cancellation flows, analytics, APIs, and webhooks

    Where it doesn't

    • Starter begins at $99 per month
    • Transaction fees apply in addition to monthly plan fees
    • Enterprise pricing is volume-based rather than published
  • Swell8.7/10 · Paid

    Flexible subscriptions for physical and digital products across hosted and headless stores.

    Visit SwellFull verdict →
  • Loop Subscriptions7.8/10 · Free plan · 14-day trial

    Broad subscription capabilities with a free entry plan and paid growth tools.

    Visit LoopFull verdict →

More comparisons

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update