Head-to-head · Subscription Ecommerce Software
Swell vs Loop Subscriptions
Swell leads on 1 check, Loop Subscriptions on 1, and 5 are even. Who comes out ahead on the 7 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scoreSwell · 8.7/10
- Lowest starting priceSwell · $29/mo
- Free planonly Loop Subscriptions
- Free trialonly Loop Subscriptions
Swell scores higher on our rubric for subscription ecommerce software: 8.7 against 7.8 out of 10; our editors rank them #4 and #14.
Loop Subscriptions offers free plan; Swell doesn't. Swell is cheaper to start at $29/mo against $99/mo.
Swell is the better fit for headless or omnichannel product sellers. Loop Subscriptions is the better fit for brands wanting broad subscription features.
- Swell fits best
Headless or omnichannel product sellers
- Loop Subscriptions fits best
Brands wanting broad subscription features
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Side by side
| Feature | Swell 8.7/10 Visit ↗ | Loop Subscriptions 7.8/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 8.7 | 7.8 |
| Ranking | #4 in Subscription Ecommerce Software | #14 in Subscription Ecommerce Software |
| Best for | Headless or omnichannel product sellers | Brands wanting broad subscription features |
| Pricing model | Paid | Free plan + paid |
| Starting price | $29/mo (best) | $99/mo |
| Free plan | — | ✓ (best) |
| Free trial | — | 14 days |
| Deployment | Cloud, Browser extension | Cloud |
| Platforms | Web | Web |
| Support | Email, Live chat, Community, Docs | Email, Live chat, Phone |
| Integrations | 13 integrations | 50+ integrations |
| Built for | Small business, Mid-market, Enterprise | Small business, Mid-market, Enterprise |
| Features Swell 5/5 · Loop Subscriptions 5/5 | ||
| Subscriber portal | ✓ | ✓ |
| Pause or skip | ✓ | ✓ |
| Prepaid plans | ✓ | ✓ |
| Payment recovery | ✓ | ✓ |
| Native storefront | ✓ | ✓ |
| Specs | ||
| Product types | Both | Both |
| Billing intervals | Custom | Custom |
| Our review | ||
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| Our verdict | Swell is a headless commerce platform for developers, agencies, brands, and ecommerce teams selling physical or digital products through subscription models. It supports hosted storefronts as well as custom storefronts, checkout, APIs,… Read the review → |
Loop Subscriptions is a Shopify app for direct-to-consumer brands selling recurring products, memberships, prepaid plans, gifts, and bundles. It combines subscription selling plans, customizable storefront widgets, a self-service customer… Read the review → |
Strengths and trade-offs
Swell — where it wins
- Supports physical and digital subscriptions with custom billing schedules
- Separates billing and fulfillment intervals for flexible operations
- Offers APIs, mixed carts, dunning, and pause, skip, and resume controls
Where it doesn't
- No free plan is available
- Starter is limited to 2 admin users and $50K annual sales
- Advanced capabilities require higher-priced annual plans
Loop Subscriptions — where it wins
- Free plan supports up to 50 subscriptions
- Prepaid, gift, trial, membership, and bundle options
- Dunning, cancellation flows, analytics, APIs, and webhooks
Where it doesn't
- Starter begins at $99 per month
- Transaction fees apply in addition to monthly plan fees
- Enterprise pricing is volume-based rather than published
- Swell8.7/10 · Paid
Flexible subscriptions for physical and digital products across hosted and headless stores.
Visit SwellFull verdict → - Loop Subscriptions7.8/10 · Free plan · 14-day trial
Broad subscription capabilities with a free entry plan and paid growth tools.
Visit LoopFull verdict →
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All subscription ecommerce software comparisons → · Full ranking →
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update








