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Head-to-head · Subscription Ecommerce Software

Swell vs Sticky.io

  • Updated Oct 2026
  • Both researched from official sources
  • 7 checks side by side
Higher score Swell #4 in Subscription Ecommerce Software 8.7/10 Paid ✓ 5 of 5 features Visit Swell

Swell leads on 1 check, Sticky.io on 0, and 6 are even. Who comes out ahead on the 7 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreSwell · 8.7/10
  • Lowest starting priceSwell · $29/mo

Swell scores higher on our rubric for subscription ecommerce software: 8.7 against 8.6 out of 10; our editors rank them #4 and #5.

Swell is cheaper to start at $29/mo against $499/mo.

Swell is the better fit for headless or omnichannel product sellers. Sticky.io is the better fit for enterprise businesses needing custom checkout flows.

  • Swell fits best

    Headless or omnichannel product sellers

  • Sticky.io fits best

    Enterprise businesses needing custom checkout flows

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Swell 8.7/10 Visit ↗ Sticky.io 8.6/10 Visit ↗
At a glance
Editor score 8.7 8.6
Ranking #4 in Subscription Ecommerce Software #5 in Subscription Ecommerce Software
Best for Headless or omnichannel product sellers Enterprise businesses needing custom checkout flows
Pricing model Paid Paid
Starting price $29/mo (best) $499/mo
Free plan — —
Free trial — —
Deployment Cloud, Browser extension Cloud
Platforms Web Web
Support Email, Live chat, Community, Docs Email, Live chat, Phone, Docs
Compliance GDPR, PCI DSS PCI DSS, GDPR, HIPAA
Integrations 13 integrations 500+ integrations
Built for Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Swell 5/5 · Sticky.io 5/5
Subscriber portal ✓ ✓
Pause or skip ✓ ✓
Prepaid plans ✓ ✓
Payment recovery ✓ ✓
Native storefront ✓ ✓
Specs
Product types Both Both
Billing intervals Custom Custom
Our review
Pros
  • Supports physical and digital subscriptions with custom billing schedules
  • Separates billing and fulfillment intervals for flexible operations
  • Offers APIs, mixed carts, dunning, and pause, skip, and resume controls
  • 160+ payment gateways with multi-gateway payment routing
  • Flexible trials, proration, plan bundles, and custom billing models
  • AI-timed recovery, smart dunning, portals, APIs, and headless access
Cons
  • No free plan is available
  • Starter is limited to 2 admin users and $50K annual sales
  • Advanced capabilities require higher-priced annual plans
  • Starts at $499 per month before usage-based fees
  • Recovery pricing is available on request
  • Support hours are limited to business hours
Our verdict

Swell is a headless commerce platform for developers, agencies, brands, and ecommerce teams selling physical or digital products through subscription models. It supports hosted storefronts as well as custom storefronts, checkout, APIs,…

Read the review →

Sticky.io is a subscription commerce platform for ecommerce merchants, subscription businesses, performance marketers, and enterprise teams. It combines subscription and offer management, checkout and funnel building, recurring and custom…

Read the review →
  1. SwellSubscription Ecommerce Software 8.7Paid
  2. Sticky.ioSubscription Ecommerce Software 8.6Paid

Strengths and trade-offs

  • Swell — where it wins

    • Supports physical and digital subscriptions with custom billing schedules
    • Separates billing and fulfillment intervals for flexible operations
    • Offers APIs, mixed carts, dunning, and pause, skip, and resume controls

    Where it doesn't

    • No free plan is available
    • Starter is limited to 2 admin users and $50K annual sales
    • Advanced capabilities require higher-priced annual plans
  • Sticky.io — where it wins

    • 160+ payment gateways with multi-gateway payment routing
    • Flexible trials, proration, plan bundles, and custom billing models
    • AI-timed recovery, smart dunning, portals, APIs, and headless access

    Where it doesn't

    • Starts at $499 per month before usage-based fees
    • Recovery pricing is available on request
    • Support hours are limited to business hours

More comparisons

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update