Suggestions appear as you type. Use the up and down arrows to choose one and Enter to open it.

This page's audience our own tag's counts — open to see them
–Visits
–Page views
–Clicks to vendors
–Time on page
–Reading now
Clicks to vendors, by tool
  • –
Top countries
  • –
Devices
  • –

– · visits, page views and clicks counted by our own tag, which counts more than our checked analytics; every figure rounded down · how we count

Head-to-head · Feature Flag Software

Split vs GrowthBook

  • Updated Oct 2026
  • Both researched from official sources
  • 6 checks side by side
Higher score Split #3 in Feature Flag Software 9.0/10 Free plan · 30-day trial Free planFree trial✓ 5 of 5 features Visit Split
GrowthBook #5 in Feature Flag Software 8.8/10 Free plan Free plan✓ 0 of 5 features Visit GrowthBook

Split leads on 0 checks, GrowthBook on 0, and 6 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreSplit · 9.0/10
  • Free planboth
  • Free trialonly Split
  • Most featuresSplit · 5 of 5

Split scores higher on our rubric for feature flag software: 9.0 against 8.8 out of 10; our editors rank them #3 and #5.

Split is the better fit for teams combining flags with experimentation. GrowthBook is the better fit for product teams prioritizing experimentation depth.

  • Split fits best

    Teams combining flags with experimentation

  • GrowthBook fits best

    Product teams prioritizing experimentation depth

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Split 9.0/10 Visit ↗ GrowthBook 8.8/10 Visit ↗
At a glance
Editor score 9.0 8.8
Ranking #3 in Feature Flag Software #5 in Feature Flag Software
Best for Teams combining flags with experimentation Product teams prioritizing experimentation depth
Pricing model Free plan + paid Free plan + paid
Starting price — $40/seat/mo
Free plan ✓ ✓
Free trial 30 days —
Deployment Cloud Cloud, Self-hosted, Mobile
Platforms Web, iOS, Android Web, iOS, Android
Support Email, Tickets, Live chat, Docs Live chat, Email, Community, Docs
Compliance SOC 2, ISO 27001, GDPR SOC 2, GDPR, HIPAA, SSO/SAML
Integrations 12 integrations 11 integrations
Built for Small business, Mid-market, Enterprise Solo, Small business, Mid-market, Enterprise
Features Split 5/5 · GrowthBook 0/5
Targeting rules ✓ (best) Not checked yet
Percentage rollouts ✓ (best) Not checked yet
User segments ✓ (best) Not checked yet
Audit log ✓ (best) Not checked yet
Approval workflows ✓ (best) Not checked yet
Specs
SDK languages JavaScript, Flutter, Browser, Redux, Node.js, Python, Java, Go, .NET, Ruby, PHP, Elixir Not checked yet
Environments Not checked yet Not checked yet
Our review
Pros
  • Granular targeting, segments, percentage rollouts, and exposure limits
  • Audit logs and approval workflows support controlled feature changes
  • Experimentation and metric impact analysis extend flag management
  • Open-source deployment with cloud and self-hosted options
  • Deep testing coverage, including bandits and Bayesian analysis
  • Warehouse-native analysis with broad data and workflow integrations
Cons
  • Paid plans require contacting sales for pricing
  • The broad feature set may exceed basic flagging needs
  • Governance workflows can add process overhead for small teams
  • Starter is limited to 3 users and 1 project
  • Enterprise capabilities use custom pricing
  • Advanced controls such as SSO and SCIM require Enterprise
Our verdict

Split is a feature management and experimentation platform for engineering, product, and data teams. It supports feature flag creation, attribute-based targeting, percentage-based rollouts, exposure limits, reusable user segments, and…

Read the review →

GrowthBook is an open-source experimentation and feature-management platform for product, engineering, data, and growth teams. It combines feature flags, controlled rollouts, audience targeting, product analytics, and experimentation in…

Read the review →
  1. SplitFeature Flag Software 9.0Free plan · 30-day trial
  2. GrowthBookFeature Flag Software 8.8Free plan

Strengths and trade-offs

  • Split — where it wins

    • Granular targeting, segments, percentage rollouts, and exposure limits
    • Audit logs and approval workflows support controlled feature changes
    • Experimentation and metric impact analysis extend flag management

    Where it doesn't

    • Paid plans require contacting sales for pricing
    • The broad feature set may exceed basic flagging needs
    • Governance workflows can add process overhead for small teams

  • GrowthBook — where it wins

    • Open-source deployment with cloud and self-hosted options
    • Deep testing coverage, including bandits and Bayesian analysis
    • Warehouse-native analysis with broad data and workflow integrations

    Where it doesn't

    • Starter is limited to 3 users and 1 project
    • Enterprise capabilities use custom pricing
    • Advanced controls such as SSO and SCIM require Enterprise

More comparisons

All feature flag software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update