Head-to-head · Location Intelligence Software
Smappen vs Maptive
Smappen leads on 1 check, Maptive on 0, and 4 are even. Who comes out ahead on the 5 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scoreSmappen · 7.8/10
- Free planonly Smappen
- Free trialonly Maptive
Smappen scores higher on our rubric for location intelligence software: 7.8 against 7.5 out of 10; our editors rank them #15 and #18.
Smappen offers free plan; Maptive doesn't.
Smappen is the better fit for teams wanting free territory mapping. Maptive is the better fit for CRM-connected mapping and territory teams.
- Smappen fits best
Teams wanting free territory mapping
- Maptive fits best
CRM-connected mapping and territory teams
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Side by side
| Feature | Smappen 7.8/10 Visit ↗ | Maptive 7.5/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 7.8 | 7.5 |
| Ranking | #15 in Location Intelligence Software | #18 in Location Intelligence Software |
| Best for | Teams wanting free territory mapping | CRM-connected mapping and territory teams |
| Pricing model | Free plan + paid | Paid |
| Starting price | — | $1,250/yr |
| Free plan | ✓ (best) | — |
| Free trial | — | 10 days |
| Deployment | Cloud | Cloud, Browser extension |
| Platforms | Web | Web |
| Support | Live chat, Email, Docs | Email, Live chat, Phone, Docs |
| Compliance | GDPR | 2FA |
| Integrations | 1 integrations | 6 integrations |
| Built for | Small business, Mid-market, Enterprise | Solo, Small business, Mid-market, Enterprise |
| Features Smappen 4/4 · Maptive 4/4 | ||
| Drive-time analysis | ✓ | ✓ |
| Territory planning | ✓ | ✓ |
| Demographic data | ✓ | ✓ |
| API access | ✓ | ✓ |
| Specs | ||
| Data upload formats | Excel, KML | CSV, XLS, XLSX, Google Sheets |
| Included user limit | Not checked yet | 1 users |
| Our review | ||
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| Our verdict | Smappen is a web-based location intelligence and territory management platform for franchises, retailers, sales teams, marketers, and other organizations that need to understand geographic markets. It supports drive-time and travel-time… Read the review → |
Maptive is browser-based location intelligence software for individuals, sales teams, field operations, and enterprises. It turns spreadsheet and CRM data into interactive maps, with tools for drive-time analysis, radius mapping, territory… Read the review → |
Strengths and trade-offs
Smappen — where it wins
- Free plan includes drive-time mapping, dashboards, imports, and demographics
- Supports territories, catchment areas, delivery zones, and store networks
- AI-assisted territory design plus custom metrics, heatmaps, and reports
Where it doesn't
- Free plan caps active areas at 10 and imported pins at 100
- Essential limits users to one points-of-interest search
- Platform access is web-only, with HubSpot as the listed integration
Maptive — where it wins
- Drive-time maps, territories, demographics, and route optimization
- Integrates with Salesforce, HubSpot, Zoho CRM, and Google Sheets
- Supports sharing, embedding, exports, and REST API access
Where it doesn't
- The 45 Day Pass and Pro plans are limited to one user
- Team collaboration begins with the higher-priced Team plans
- The platform is web-only and has no free plan
- Smappen7.8/10 · Free plan
A capable free starting point for territory mapping, with broader analysis behind paid plans.
Visit SmappenFull verdict → - Maptive7.5/10 · 10-day trial
A broad mapping toolkit for CRM-connected territory and field operations teams.
Visit MaptiveFull verdict →
All location intelligence software comparisons → · Full ranking →
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update