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Head-to-head · Customer Advocacy Software

SlapFive vs Champion

  • Updated Oct 2026
  • Both researched from official sources
  • 3 checks side by side
Higher score SlapFive #7 in Customer Advocacy Software 7.8/10 Pricing on request ✓ 0 of 3 features Visit SlapFive
Champion #8 in Customer Advocacy Software 7.7/10 Pricing on request ✓ 2 of 3 features Visit Champion

SlapFive leads on 0 checks, Champion on 0, and 3 are even. Who comes out ahead on the 3 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreSlapFive · 7.8/10
  • Most featuresChampion · 2 of 3

SlapFive scores higher on our rubric for customer advocacy software: 7.8 against 7.7 out of 10; our editors rank them #7 and #8.

SlapFive is the better fit for mid-market and enterprise reference programs. Champion is the better fit for sales-led teams matching advocates to opportunities.

  • SlapFive fits best

    Mid-market and enterprise reference programs

  • Champion fits best

    Sales-led teams matching advocates to opportunities

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature SlapFive 7.8/10 Visit ↗ Champion 7.7/10 Visit ↗
At a glance
Editor score 7.8 7.7
Ranking #7 in Customer Advocacy Software #8 in Customer Advocacy Software
Best for Mid-market and enterprise reference programs Sales-led teams matching advocates to opportunities
Pricing model Paid Paid
Starting price Pricing on request Pricing on request
Free plan Not checked yet —
Free trial — —
Deployment Cloud Cloud
Platforms Web Web
Support Email, Docs Email
Compliance GDPR ISO 27001, GDPR
Integrations 10 integrations 6 integrations
Built for Mid-market, Enterprise Mid-market, Enterprise
Features SlapFive 0/3 · Champion 2/3
Referral programs Not checked yet ✓ (best)
Customer segmentation Not checked yet Not checked yet
Program analytics Not checked yet ✓ (best)
Specs
Advocate activities Not checked yet references, referrals, testimonials, reviews, community engagement
CRM integrations Not checked yet Salesforce, HubSpot
Supported languages Not checked yet Not checked yet
Our review
Pros
  • Tracks advocate profiles, preferences, participation, and campaign progress
  • Captures reusable customer stories in audio, video, and text
  • Automates reference matching and supports referral workflows
  • Scores advocates with CRM, usage, support, and community signals
  • Matches customer references and referrals to sales opportunities
  • Reports customer-sourced pipeline and expansion influence in Salesforce
Cons
  • Pricing is contact-sales rather than published plan pricing
  • Requires coordination across multiple advocacy workflows and systems
  • Support channels are limited to email and documentation
  • Pricing requires a sales conversation
  • Web and cloud deployment only
  • Support is provided through email
Our verdict

SlapFive brings customer advocacy work into a cloud platform for mid-market and enterprise teams running reference programs. It manages advocate profiles, membership details, preferences, and participation history, then gives teams…

Read the review →

Champion is a customer advocacy and revenue orchestration platform for B2B revenue, sales, marketing, and customer success teams. It identifies potential advocates from CRM, product usage, support, and community signals, then helps teams…

Read the review →
  1. SlapFiveCustomer Advocacy Software 7.8Pricing on request
  2. ChampionCustomer Advocacy Software 7.7Pricing on request

Strengths and trade-offs

  • SlapFive — where it wins

    • Tracks advocate profiles, preferences, participation, and campaign progress
    • Captures reusable customer stories in audio, video, and text
    • Automates reference matching and supports referral workflows

    Where it doesn't

    • Pricing is contact-sales rather than published plan pricing
    • Requires coordination across multiple advocacy workflows and systems
    • Support channels are limited to email and documentation

  • Champion — where it wins

    • Scores advocates with CRM, usage, support, and community signals
    • Matches customer references and referrals to sales opportunities
    • Reports customer-sourced pipeline and expansion influence in Salesforce

    Where it doesn't

    • Pricing requires a sales conversation
    • Web and cloud deployment only
    • Support is provided through email
  • SlapFive7.8/10 · Pricing on request

    A broad advocacy hub for teams coordinating customer voice across campaigns and systems.

    Visit SlapFiveFull verdict →
  • Champion7.7/10 · Pricing on request

    Scores advocates, matches references, and ties customer influence to Salesforce revenue.

    Visit ChampionFull verdict →

More comparisons

All customer advocacy software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update