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Head-to-head · Website Templates

Shopify vs TemplateMo

  • Updated Oct 2026
  • Both researched from official sources
  • 3 checks side by side
Higher score Shopify #4 in Website Templates 9.0/10 3-day trial Free trial✓ 0 of 2 features Visit Shopify
TemplateMo #8 in Website Templates 8.6/10 Free plan Free plan✓ 2 of 2 features Visit TemplateMo

Shopify leads on 0 checks, TemplateMo on 1, and 2 are even. Who comes out ahead on the 3 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreShopify · 9.0/10
  • Free planonly TemplateMo
  • Free trialonly Shopify
  • Most featuresTemplateMo · 2 of 2

Shopify scores higher on our rubric for website templates: 9.0 against 8.6 out of 10; our editors rank them #4 and #8.

TemplateMo offers free plan; Shopify doesn't.

Shopify is the better fit for merchants building a full online store. TemplateMo is the better fit for free HTML templates for common site types.

  • Shopify fits best

    Merchants building a full online store

  • TemplateMo fits best

    Free HTML templates for common site types

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Shopify 9.0/10 Visit ↗ TemplateMo 8.6/10 Visit ↗
At a glance
Editor score 9.0 8.6
Ranking #4 in Website Templates #8 in Website Templates
Best for Merchants building a full online store Free HTML templates for common site types
Pricing model Paid Free
Starting price $29/mo Free plan
Free plan — ✓ (best)
Free trial 3 days —
Deployment Cloud, Browser extension Cloud
Platforms Web Web
Support Live chat, Community, Docs · 24/7 Email
Built for Solo, Small business, Mid-market, Enterprise Solo, Small business, Mid-market, Enterprise
Features Shopify 0/2 · TemplateMo 2/2
Ecommerce templates Not checked yet ✓ (best)
Responsive designs Not checked yet ✓ (best)
Specs
Platform compatibility Not checked yet Single-platform
Template types Not checked yet one-page, multipage, landing page, portfolio, business, Bootstrap, ecommerce
Templates available Not checked yet 620
Customization features Not checked yet Download and edit HTML/CSS; modify templates for static websites or dynamic CMS sites; AI-personalize selected pure CSS designs; remove credit links
Our review
Pros
  • Omnichannel selling across web, social, marketplaces, and physical stores
  • Unlimited products and 10 inventory locations on listed plans
  • App Store and API extensibility for broader commerce workflows
  • 620+ templates span landing pages, portfolios, business, and ecommerce.
  • Responsive designs include Bootstrap layouts and one-page or multipage options.
  • Templates can be modified for personal, commercial, and client websites.
Cons
  • No free plan; access requires a paid subscription after the trial
  • Transaction-fee treatment varies by country, payment provider, and plan
  • Plus costs $2,300 per month, targeting larger operations
  • Templates are downloadable files, so users host sites on a platform they choose.
  • The offering is web-focused rather than a wider platform ecosystem.
  • AI personalization applies to selected pure CSS designs, not the whole catalog.
Our verdict

Shopify combines website themes and templates with the operating systems required to run a store. Its hosted platform covers storefront creation, checkout, payments, product and inventory management, fulfillment, shipping, marketing,…

Read the review →

TemplateMo offers downloadable HTML and CSS website templates for people creating static sites or adapting layouts for dynamic CMS sites. Its catalog covers one-page and multipage designs, landing pages, portfolios, business themes,…

Read the review →
  1. ShopifyWebsite Templates 9.03-day trial
  2. TemplateMoWebsite Templates 8.6Free plan

Strengths and trade-offs

  • Shopify — where it wins

    • Omnichannel selling across web, social, marketplaces, and physical stores
    • Unlimited products and 10 inventory locations on listed plans
    • App Store and API extensibility for broader commerce workflows

    Where it doesn't

    • No free plan; access requires a paid subscription after the trial
    • Transaction-fee treatment varies by country, payment provider, and plan
    • Plus costs $2,300 per month, targeting larger operations
  • TemplateMo — where it wins

    • 620+ templates span landing pages, portfolios, business, and ecommerce.
    • Responsive designs include Bootstrap layouts and one-page or multipage options.
    • Templates can be modified for personal, commercial, and client websites.

    Where it doesn't

    • Templates are downloadable files, so users host sites on a platform they choose.
    • The offering is web-focused rather than a wider platform ecosystem.
    • AI personalization applies to selected pure CSS designs, not the whole catalog.
  • Shopify9.0/10 · 3-day trial

    A full commerce stack for merchants who need templates plus checkout, operations, and omnichannel sales.

    Visit ShopifyFull verdict →
  • TemplateMo8.6/10 · Free plan

    A free, downloadable template catalog for building responsive sites with editable HTML and CSS.

    Visit TemplateMoFull verdict →

More comparisons

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update