Wix Templates vs Shopify

WTWix Templates9.3Visit Shopify9.0Visit

Higher score WT Wix Templates #2 in Website Templates 9.3/10 Free plan Free plan✓ 2 of 2 features Visit Wix

vs

Shopify #4 in Website Templates 9.0/10 3-day trial Free trial✓ 0 of 2 features Visit Shopify

• Wix Templates fits best

  Wide template choice with built-in business tools

• Shopify fits best

  Merchants building a full online store

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature	WTWix Templates 9.3/10 Visit ↗	Shopify 9.0/10 Visit ↗
At a glance
Editor score	9.3	9.0
Ranking	#2 in Website Templates	#4 in Website Templates
Best for	Wide template choice with built-in business tools	Merchants building a full online store
Pricing model	Free plan + paid	Paid
Starting price	—	$29/mo
Free plan	✓ (best)	—
Free trial	—	3 days
Deployment	Cloud	Cloud, Browser extension
Platforms	Web	Web
Support	Live chat, Phone, Email, Docs · 24/7	Live chat, Community, Docs · 24/7
Compliance	SOC 2, ISO 27001, GDPR, PCI DSS	SOC 2, PCI DSS
Integrations	5 integrations	4 integrations
Built for	Solo, Small business, Mid-market, Enterprise	Solo, Small business, Mid-market, Enterprise
Features Wix Templates 2/2 · Shopify 0/2
Ecommerce templates	✓ (best)	Not checked yet
Responsive designs	✓ (best)	Not checked yet
Specs
Platform compatibility	Single-platform	Not checked yet
Template types	One Page, eCommerce, Portfolio & CV, Blog, business, events, education, restaurants, travel	Not checked yet
Templates available	2000	Not checked yet
Customization features	Edit layout, colors, fonts, images, sections and pages; drag-and-drop editor; add apps; AI copy and visuals	Not checked yet
Our review
Pros	2,000+ templates span business, ecommerce, portfolios, blogs and more. Drag-and-drop editing covers layouts, colors, fonts, images and sections. Add Wix Stores, Payments, Bookings, Events and Pricing Plans.	Omnichannel selling across web, social, marketplaces, and physical stores Unlimited products and 10 inventory locations on listed plans App Store and API extensibility for broader commerce workflows
Cons	Templates publish through Wix, so the platform fit is limited to web. Using a custom domain and other premium capabilities requires a paid plan. Advanced ecommerce and developer features sit in the Business Elite tier.	No free plan; access requires a paid subscription after the trial Transaction-fee treatment varies by country, payment provider, and plan Plus costs $2,300 per month, targeting larger operations
Our verdict	Wix Templates is a catalog of ready-made website designs for people and organizations creating sites with Wix. Its 2,000+ options cover business, ecommerce, portfolios, blogs, events, education, health, restaurants and travel, making it a… Read the review →	Shopify combines website themes and templates with the operating systems required to run a store. Its hosted platform covers storefront creation, checkout, payments, product and inventory management, fulfillment, shipping, marketing,… Read the review →

Strengths and trade-offs

• Wix Templates — where it wins

  • 2,000+ templates span business, ecommerce, portfolios, blogs and more.
  • Drag-and-drop editing covers layouts, colors, fonts, images and sections.
  • Add Wix Stores, Payments, Bookings, Events and Pricing Plans.

  Where it doesn't

  • Templates publish through Wix, so the platform fit is limited to web.
  • Using a custom domain and other premium capabilities requires a paid plan.
  • Advanced ecommerce and developer features sit in the Business Elite tier.

• Shopify — where it wins

  • Omnichannel selling across web, social, marketplaces, and physical stores
  • Unlimited products and 10 inventory locations on listed plans
  • App Store and API extensibility for broader commerce workflows

  Where it doesn't

  • No free plan; access requires a paid subscription after the trial
  • Transaction-fee treatment varies by country, payment provider, and plan
  • Plus costs $2,300 per month, targeting larger operations

• WTWix Templates9.3/10 · Free plan

  A broad template catalog paired with drag-and-drop editing and built-in business tools.

  Visit WixFull verdict →
• Shopify9.0/10 · 3-day trial

  A full commerce stack for merchants who need templates plus checkout, operations, and omnichannel sales.

  Visit ShopifyFull verdict →