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Head-to-head · Website Templates

Wix Templates vs Shopify

  • Updated Sep 2026
  • Both researched from official sources
  • 3 checks side by side
Higher score Wix Templates #2 in Website Templates 8.8/10 Free plan Free plan✓ 2 of 2 features Visit Wix
Shopify #4 in Website Templates 7.4/10 3-day trial ✓ 0 of 2 features Visit Shopify

Wix Templates leads on 3 checks, Shopify on 0, and 0 are even. Who comes out ahead on the 3 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreWix Templates · 8.8/10
  • Free planonly Wix Templates
  • Most featuresWix Templates · 2 of 2

Wix Templates scores higher on our rubric for website templates: 8.8 against 7.4 out of 10; our editors rank them #2 and #4.

Wix Templates offers free plan; Shopify doesn't. Wix Templates offers ecommerce templates; Shopify doesn't publish it. Wix Templates offers responsive designs; Shopify doesn't publish it.

Wix Templates is the better fit for wide template choice with built-in business tools. Shopify is the better fit for merchants building a full online store.

  • Wix Templates fits best

    Wide template choice with built-in business tools

  • Shopify fits best

    Merchants building a full online store

Advertiser disclosure: iTechGuides is reader-supported. We may earn a commission when you click some links. It never changes our verdict. How we rank.

Side by side

Feature Wix Templates 8.8/10 Visit ↗ Shopify 7.4/10 Visit ↗
At a glance
Editor score 8.8 7.4
Ranking #2 in Website Templates #4 in Website Templates
Best for Wide template choice with built-in business tools Merchants building a full online store
Pricing model Free plan + paid Paid
Starting price Not published Not published
Free plan ✓ (best) —
Free trial — —
Deployment Cloud Cloud, Browser extension
Platforms Web Web
Support Live chat, Phone, Email, Docs · 24/7 Live chat, Community, Docs · 24/7
Compliance SOC 2, ISO 27001, GDPR, PCI DSS SOC 2, PCI DSS
Integrations 5 integrations 4 integrations
Built for Solo, Small business, Mid-market, Enterprise Solo, Small business, Mid-market, Enterprise
Features Wix Templates 2/2 · Shopify 0/2
Ecommerce templates ✓ (best) Not published
Responsive designs ✓ (best) Not published
Specs
Platform compatibility Single-platform Not published
Template types One Page, eCommerce, Portfolio & CV, Blog, business, events, education, restaurants, travel Not published
Templates available 2000 Not published
Customization features Edit layout, colors, fonts, images, sections and pages; drag-and-drop editor; add apps; AI copy and visuals Not published
Our review
Pros
  • 2,000+ templates span business, ecommerce, portfolios, blogs and more.
  • Drag-and-drop editing covers layouts, colors, fonts, images and sections.
  • Add Wix Stores, Payments, Bookings, Events and Pricing Plans.
  • Omnichannel selling across web, social, marketplaces, and physical stores
  • Unlimited products and 10 inventory locations on listed plans
  • App Store and API extensibility for broader commerce workflows
Cons
  • Templates publish through Wix, so the platform fit is limited to web.
  • Using a custom domain and other premium capabilities requires a paid plan.
  • Advanced ecommerce and developer features sit in the Business Elite tier.
  • No free plan; access requires a paid subscription after the trial
  • Transaction-fee treatment varies by country, payment provider, and plan
  • Plus costs $2,300 per month, targeting larger operations
Our verdict

Wix Templates is a catalog of ready-made website designs for people and organizations creating sites with Wix. Its 2,000+ options cover business, ecommerce, portfolios, blogs, events, education, health, restaurants and travel, making it a…

Read the review →

Shopify combines website themes and templates with the operating systems required to run a store. Its hosted platform covers storefront creation, checkout, payments, product and inventory management, fulfillment, shipping, marketing,…

Read the review →
  1. Wix TemplatesWebsite Templates 8.8Free plan
  2. ShopifyWebsite Templates 7.43-day trial

Strengths and trade-offs

  • Wix Templates — where it wins

    • 2,000+ templates span business, ecommerce, portfolios, blogs and more.
    • Drag-and-drop editing covers layouts, colors, fonts, images and sections.
    • Add Wix Stores, Payments, Bookings, Events and Pricing Plans.

    Where it doesn't

    • Templates publish through Wix, so the platform fit is limited to web.
    • Using a custom domain and other premium capabilities requires a paid plan.
    • Advanced ecommerce and developer features sit in the Business Elite tier.

  • Shopify — where it wins

    • Omnichannel selling across web, social, marketplaces, and physical stores
    • Unlimited products and 10 inventory locations on listed plans
    • App Store and API extensibility for broader commerce workflows

    Where it doesn't

    • No free plan; access requires a paid subscription after the trial
    • Transaction-fee treatment varies by country, payment provider, and plan
    • Plus costs $2,300 per month, targeting larger operations
  • Wix Templates8.8/10 · Free plan

    A broad template catalog paired with drag-and-drop editing and built-in business tools.

    Visit WixFull verdict →
  • Shopify7.4/10 · 3-day trial

    A full commerce stack for merchants who need templates plus checkout, operations, and omnichannel sales.

    Visit ShopifyFull verdict →

More comparisons

All website templates comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026

Last updated · How we research and update