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Head-to-head · Website Templates

Wix Templates vs ThemeForest

  • Updated Sep 2026
  • Both researched from official sources
  • 3 checks side by side
Higher score Wix Templates #2 in Website Templates 8.8/10 Free plan Free plan✓ 2 of 2 features Visit Wix
ThemeForest #5 in Website Templates 7.1/10 Paid ✓ 1 of 2 features Visit ThemeForest

Wix Templates leads on 2 checks, ThemeForest on 0, and 1 is even. Who comes out ahead on the 3 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreWix Templates · 8.8/10
  • Free planonly Wix Templates
  • Most featuresWix Templates · 2 of 2

Wix Templates scores higher on our rubric for website templates: 8.8 against 7.1 out of 10; our editors rank them #2 and #5.

Wix Templates offers free plan; ThemeForest doesn't publish it. Wix Templates offers responsive designs; ThemeForest doesn't publish it.

Wix Templates is the better fit for wide template choice with built-in business tools. ThemeForest is the better fit for shoppers comparing themes across platforms.

  • Wix Templates fits best

    Wide template choice with built-in business tools

  • ThemeForest fits best

    Shoppers comparing themes across platforms

Advertiser disclosure: iTechGuides is reader-supported. We may earn a commission when you click some links. It never changes our verdict. How we rank.

Side by side

Feature Wix Templates 8.8/10 Visit ↗ ThemeForest 7.1/10 Visit ↗
At a glance
Editor score 8.8 7.1
Ranking #2 in Website Templates #5 in Website Templates
Best for Wide template choice with built-in business tools Shoppers comparing themes across platforms
Pricing model Free plan + paid Paid
Starting price Not published Not published
Free plan ✓ (best) Not published
Free trial — —
Deployment Cloud Cloud
Platforms Web Web
Support Live chat, Phone, Email, Docs · 24/7 Live chat, Tickets, Docs
Built for Solo, Small business, Mid-market, Enterprise Solo, Small business, Mid-market, Enterprise
Features Wix Templates 2/2 · ThemeForest 1/2
Ecommerce templates ✓ ✓
Responsive designs ✓ (best) Not published
Specs
Platform compatibility Single-platform Not published
Template types One Page, eCommerce, Portfolio & CV, Blog, business, events, education, restaurants, travel Not published
Templates available 2000 Not published
Customization features Edit layout, colors, fonts, images, sections and pages; drag-and-drop editor; add apps; AI copy and visuals Not published
Our review
Pros
  • 2,000+ templates span business, ecommerce, portfolios, blogs and more.
  • Drag-and-drop editing covers layouts, colors, fonts, images and sections.
  • Add Wix Stores, Payments, Bookings, Events and Pricing Plans.
  • Catalog spans WordPress, Shopify, HTML, CMS, and other categories
  • Previews, ratings, and author details help compare individual items
  • Supports page-builder and responsive ecommerce templates
Cons
  • Templates publish through Wix, so the platform fit is limited to web.
  • Using a custom domain and other premium capabilities requires a paid plan.
  • Advanced ecommerce and developer features sit in the Business Elite tier.
  • Individual item pricing varies by independent author
  • Purchases are item-by-item rather than subscription access
  • Licenses specify one site per license
Our verdict

Wix Templates is a catalog of ready-made website designs for people and organizations creating sites with Wix. Its 2,000+ options cover business, ecommerce, portfolios, blogs, events, education, health, restaurants and travel, making it a…

Read the review →

ThemeForest is an online marketplace for website themes and templates from independent authors. It suits shoppers comparing designs across platforms, from WordPress and Shopify to HTML, CMS, eCommerce, marketing, blogging, and UI. Buyers…

Read the review →
  1. Wix TemplatesWebsite Templates 8.8Free plan
  2. ThemeForestWebsite Templates 7.1Paid

Strengths and trade-offs

  • Wix Templates — where it wins

    • 2,000+ templates span business, ecommerce, portfolios, blogs and more.
    • Drag-and-drop editing covers layouts, colors, fonts, images and sections.
    • Add Wix Stores, Payments, Bookings, Events and Pricing Plans.

    Where it doesn't

    • Templates publish through Wix, so the platform fit is limited to web.
    • Using a custom domain and other premium capabilities requires a paid plan.
    • Advanced ecommerce and developer features sit in the Business Elite tier.

  • ThemeForest — where it wins

    • Catalog spans WordPress, Shopify, HTML, CMS, and other categories
    • Previews, ratings, and author details help compare individual items
    • Supports page-builder and responsive ecommerce templates

    Where it doesn't

    • Individual item pricing varies by independent author
    • Purchases are item-by-item rather than subscription access
    • Licenses specify one site per license

More comparisons

All website templates comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026

Last updated · How we research and update