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Head-to-head · Website Templates

Shopify vs Framer

  • Updated Sep 2026
  • Both researched from official sources
  • 1 check side by side
Higher score Shopify #4 in Website Templates 7.4/10 3-day trial ✓ 0 of 2 features Visit Shopify
Framer #8 in Website Templates 6.9/10 Free plan · paid from $10/mo (annual) Free plan✓ 0 of 2 features Visit Framer

Shopify leads on 0 checks, Framer on 1, and 0 are even. Who comes out ahead on the 1 yes/no, price and count check where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreShopify · 7.4/10
  • Free planonly Framer

Shopify scores higher on our rubric for website templates: 7.4 against 6.9 out of 10; our editors rank them #4 and #8.

Framer offers free plan; Shopify doesn't.

Shopify is the better fit for merchants building a full online store. Framer is the better fit for designing and publishing a site in one visual tool.

  • Shopify fits best

    Merchants building a full online store

  • Framer fits best

    Designing and publishing a site in one visual tool

Advertiser disclosure: iTechGuides is reader-supported. We may earn a commission when you click some links. It never changes our verdict. How we rank.

Side by side

Feature Shopify 7.4/10 Visit ↗ Framer 6.9/10 Visit ↗
At a glance
Editor score 7.4 6.9
Ranking #4 in Website Templates #8 in Website Templates
Best for Merchants building a full online store Designing and publishing a site in one visual tool
Pricing model Paid Free plan + paid
Starting price Not published $10/mo
Free plan — ✓ (best)
Free trial — —
Deployment Cloud, Browser extension Cloud
Platforms Web Web
Support Live chat, Community, Docs · 24/7 Docs
Compliance SOC 2, PCI DSS GDPR
Integrations 4 integrations 12 integrations
Built for Solo, Small business, Mid-market, Enterprise Solo, Small business, Mid-market, Enterprise
Features Shopify 0/2 · Framer 0/2
Ecommerce templates Not published Not published
Responsive designs Not published Not published
Specs
Platform compatibility Not published Not published
Template types Not published Not published
Templates available Not published Not published
Customization features Not published Not published
Our review
Pros
  • Omnichannel selling across web, social, marketplaces, and physical stores
  • Unlimited products and 10 inventory locations on listed plans
  • App Store and API extensibility for broader commerce workflows
  • Visual design, CMS, hosting, and custom domains in one platform
  • Staging, branching, previews, and real-time collaboration support team workflows
  • Integrates with analytics, marketing, forms, and automation tools
Cons
  • No free plan; access requires a paid subscription after the trial
  • Transaction-fee treatment varies by country, payment provider, and plan
  • Plus costs $2,300 per month, targeting larger operations
  • Free plan is positioned for non-commercial use and uses a Framer domain
  • Code export is not available
  • Commerce relies on third-party plugins rather than a native store
Our verdict

Shopify combines website themes and templates with the operating systems required to run a store. Its hosted platform covers storefront creation, checkout, payments, product and inventory management, fulfillment, shipping, marketing,…

Read the review →

Framer is a hosted, web-based website design and publishing platform for individuals, studios, and teams. Its visual tools create responsive pages without code, while built-in CMS collections manage content and Framer hosting handles…

Read the review →
  1. ShopifyWebsite Templates 7.43-day trial
  2. FramerWebsite Templates 6.9Free plan · paid from $10/mo (annual)

Strengths and trade-offs

  • Shopify — where it wins

    • Omnichannel selling across web, social, marketplaces, and physical stores
    • Unlimited products and 10 inventory locations on listed plans
    • App Store and API extensibility for broader commerce workflows

    Where it doesn't

    • No free plan; access requires a paid subscription after the trial
    • Transaction-fee treatment varies by country, payment provider, and plan
    • Plus costs $2,300 per month, targeting larger operations
  • Framer — where it wins

    • Visual design, CMS, hosting, and custom domains in one platform
    • Staging, branching, previews, and real-time collaboration support team workflows
    • Integrates with analytics, marketing, forms, and automation tools

    Where it doesn't

    • Free plan is positioned for non-commercial use and uses a Framer domain
    • Code export is not available
    • Commerce relies on third-party plugins rather than a native store
  • Shopify7.4/10 · 3-day trial

    A full commerce stack for merchants who need templates plus checkout, operations, and omnichannel sales.

    Visit ShopifyFull verdict →
  • Framer6.9/10 · Free plan · paid from $10/mo (annual)

    A visual website builder with CMS, hosting, analytics, and collaboration built in.

    Visit FramerFull verdict →

More comparisons

Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026

Last updated · How we research and update