ServiceNow Software Asset Management vs AssetSonar

ServiceNow Software Asset Management9.1Visit AssetSonar8.2Visit

Higher score ServiceNow Software Asset Management #2 in Software Asset Management (SAM) Tools 9.1/10 Pricing on request ✓ 1 of 2 features Visit ServiceNow

vs

AssetSonar #8 in Software Asset Management (SAM) Tools 8.2/10 15-day trial Free trial✓ 0 of 2 features Visit AssetSonar

• ServiceNow Software Asset Management fits best

  Organizations already using ServiceNow workflows

• AssetSonar fits best

  Mid-market teams wanting SAM with service workflows

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Side by side

Feature	ServiceNow Software Asset Management 9.1/10 Visit ↗	AssetSonar 8.2/10 Visit ↗
At a glance
Editor score	9.1	8.2
Ranking	#2 in Software Asset Management (SAM) Tools	#8 in Software Asset Management (SAM) Tools
Best for	Organizations already using ServiceNow workflows	Mid-market teams wanting SAM with service workflows
Pricing model	Paid	Paid
Starting price	Pricing on request	—
Free plan	Not checked yet	—
Free trial	—	15 days
Deployment	Cloud	Cloud, Mobile
Platforms	Web	Web
Support	Community, Docs	Email, Phone, Docs
Integrations	14 integrations	19 integrations
Built for	Mid-market, Enterprise	Mid-market, Enterprise
Features ServiceNow Software Asset Management 1/2 · AssetSonar 0/2
License compliance	✓ (best)	Not checked yet
SaaS coverage	Not checked yet	Not checked yet
Specs
Software discovery	Not checked yet	Not checked yet
License types	Not checked yet	Not checked yet
Managed devices	Not checked yet	Not checked yet
Deployment	Not checked yet	Not checked yet
Our review
Pros	Reconciles license compliance and manages entitlements and rights Combines discovery, normalization, reclamation, and usage tracking Connects software requests, purchasing, contracts, and audit reporting	Combines software discovery, license tracking, reconciliation, and renewal alerts Connects ITAM with requests, incidents, knowledge base, and employee workflows Integrates with tools including Intune, Jamf Pro, Jira, Okta, and Slack
Cons	Cloud-only deployment Custom-quote pricing requires contacting sales Support channels are community and documentation	Advanced Software Asset Management is an add-on, not a standalone base plan There is no free plan; access is paid after the 15-day trial The listed platform is web, which may not suit teams seeking a desktop app
Our verdict	ServiceNow Software Asset Management helps mid-market and enterprise organizations track software licenses, entitlements, installations, subscriptions, and usage. It is aimed at teams managing complex software estates and compliance… Read the review →	AssetSonar brings hardware and software asset management together with IT service management and employee workflows. It is aimed at IT asset managers, service desks, IT operations, and finance teams that need connected records for devices,… Read the review →

Strengths and trade-offs

• ServiceNow Software Asset Management — where it wins

  • Reconciles license compliance and manages entitlements and rights
  • Combines discovery, normalization, reclamation, and usage tracking
  • Connects software requests, purchasing, contracts, and audit reporting

  Where it doesn't

  • Cloud-only deployment
  • Custom-quote pricing requires contacting sales
  • Support channels are community and documentation

• AssetSonar — where it wins

  • Combines software discovery, license tracking, reconciliation, and renewal alerts
  • Connects ITAM with requests, incidents, knowledge base, and employee workflows
  • Integrates with tools including Intune, Jamf Pro, Jira, Okta, and Slack

  Where it doesn't

  • Advanced Software Asset Management is an add-on, not a standalone base plan
  • There is no free plan; access is paid after the 15-day trial
  • The listed platform is web, which may not suit teams seeking a desktop app

• ServiceNow Software Asset Management9.1/10 · Pricing on request

  A broad SAM tool for teams managing software through ServiceNow workflows.

  Visit ServiceNowFull verdict →
• AssetSonar8.2/10 · 15-day trial

  AssetSonar connects software asset management with IT service and employee workflows.

  Visit AssetSonarFull verdict →