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Head-to-head · Local SEO Software

Semrush vs Mobilosoft

  • Updated Oct 2026
  • Both researched from official sources
  • 6 checks side by side
Higher score Semrush #6 in Local SEO Software 8.6/10 Free plan · 7-day trial Free planFree trial✓ 0 of 5 features Visit Semrush
Mobilosoft #8 in Local SEO Software 8.4/10 Pricing on request ✓ 5 of 5 features Visit Mobilosoft

Semrush leads on 0 checks, Mobilosoft on 0, and 6 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreSemrush · 8.6/10
  • Free planonly Semrush
  • Free trialonly Semrush
  • Most featuresMobilosoft · 5 of 5

Semrush scores higher on our rubric for local seo software: 8.6 against 8.4 out of 10; our editors rank them #6 and #8.

Semrush is the better fit for SEO teams needing broad research beyond local SEO. Mobilosoft is the better fit for multi-location brands managing local pages and campaigns.

  • Semrush fits best

    SEO teams needing broad research beyond local SEO

  • Mobilosoft fits best

    Multi-location brands managing local pages and campaigns

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Semrush 8.6/10 Visit ↗ Mobilosoft 8.4/10 Visit ↗
At a glance
Editor score 8.6 8.4
Ranking #6 in Local SEO Software #8 in Local SEO Software
Best for SEO teams needing broad research beyond local SEO Multi-location brands managing local pages and campaigns
Pricing model Free plan + paid Paid
Starting price — —
Free plan ✓ (best) Not checked yet
Free trial 7 days —
Deployment Cloud Cloud
Platforms Web Web
Support Tickets, Docs, Community Docs
Integrations 20+ integrations 25+ integrations
Built for Solo, Small business, Mid-market, Enterprise Mid-market, Enterprise
Features Semrush 0/5 · Mobilosoft 5/5
Google profile tools Not checked yet ✓ (best)
Local rank tracking Not checked yet ✓ (best)
Citation management Not checked yet ✓ (best)
Location page tools Not checked yet ✓ (best)
Competitor tracking Not checked yet ✓ (best)
Specs
Included locations Not checked yet Not checked yet
Included user seats Not checked yet Not checked yet
Our review
Pros
  • Daily rank tracking across locations, devices, and search engines
  • Combines keyword, competitor, backlink, audit, and content research
  • Free plan plus integrations with analytics, search, and marketing tools
  • Manage local listings and monitor consistency across locations.
  • Centralize customer reviews and coordinate responses.
  • Combine local publications, advertising, and store-locator pages.
Cons
  • Local listing, Google Business Profile, and citation management are not established here
  • Free access is limited to one demo project and 10 reports per day
  • Advanced capabilities are spread across multiple paid tiers and separate toolkits
  • Customized, quote-based packages make upfront pricing comparisons harder.
  • Multi-client management is specified for the Marketing Agency Package.
  • Support terms vary by package, from individual to dedicated priority support.
Our verdict

Semrush is a cloud-based marketing platform whose SEO tools cover keyword research, competitor analysis, rank tracking, site auditing, backlinks, content recommendations, and reporting. It suits freelancers, businesses, agencies, and…

Read the review →

Mobilosoft brings local marketing tasks into one platform for brands, franchise networks, franchisees, and marketing agencies managing multiple points of sale. Its scope spans Google Business Profile and other local listings, customer…

Read the review →
  1. SemrushLocal SEO Software 8.6Free plan · 7-day trial
  2. MobilosoftLocal SEO Software 8.4Pricing on request

Strengths and trade-offs

  • Semrush — where it wins

    • Daily rank tracking across locations, devices, and search engines
    • Combines keyword, competitor, backlink, audit, and content research
    • Free plan plus integrations with analytics, search, and marketing tools

    Where it doesn't

    • Local listing, Google Business Profile, and citation management are not established here
    • Free access is limited to one demo project and 10 reports per day
    • Advanced capabilities are spread across multiple paid tiers and separate toolkits

  • Mobilosoft — where it wins

    • Manage local listings and monitor consistency across locations.
    • Centralize customer reviews and coordinate responses.
    • Combine local publications, advertising, and store-locator pages.

    Where it doesn't

    • Customized, quote-based packages make upfront pricing comparisons harder.
    • Multi-client management is specified for the Marketing Agency Package.
    • Support terms vary by package, from individual to dedicated priority support.

More comparisons

All local SEO software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update