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Head-to-head · Customer Data Quality Software

Reltio Multidomain Master Data Management vs CleanSmart

  • Updated Oct 2026
  • Both researched from official sources
  • 5 checks side by side
Higher score Reltio Multidomain Master Data Management #3 in Customer Data Quality Software 9.2/10 Pricing on request ✓ 4 of 4 features Visit Reltio
CleanSmart #7 in Customer Data Quality Software 8.7/10 7-day trial Free trial✓ 4 of 4 features Visit CleanSmart

Reltio Multidomain Master Data Management leads on 0 checks, CleanSmart on 0, and 5 are even. Who comes out ahead on the 5 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreReltio Multidomain Master Data Management · 9.2/10
  • Free trialonly CleanSmart

Reltio Multidomain Master Data Management scores higher on our rubric for customer data quality software: 9.2 against 8.7 out of 10; our editors rank them #3 and #7.

Reltio Multidomain Master Data Management is the better fit for large enterprises needing broad MDM. CleanSmart is the better fit for affordable small-business data cleanup.

  • Reltio Multidomain Master Data Management fits best

    Large enterprises needing broad MDM

  • CleanSmart fits best

    Affordable small-business data cleanup

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Reltio Multidomain Master Data Management 9.2/10 Visit ↗ CleanSmart 8.7/10 Visit ↗
At a glance
Editor score 9.2 8.7
Ranking #3 in Customer Data Quality Software #7 in Customer Data Quality Software
Best for Large enterprises needing broad MDM Affordable small-business data cleanup
Pricing model Paid Paid
Starting price Pricing on request $59/mo
Free plan Not checked yet —
Free trial — 7 days
Deployment Cloud Cloud
Platforms Web Web
Support Email, Community, Docs Email, Live chat, Docs
Integrations 1,000+ integrations 5 integrations
Built for Mid-market, Enterprise Small business, Mid-market
Features Reltio Multidomain Master Data Management 4/4 · CleanSmart 4/4
Deduplication ✓ ✓
Data validation ✓ ✓
Data standardization ✓ ✓
Quality monitoring ✓ ✓
Specs
Included records Not checked yet 50000 records
Deployment Cloud Cloud
Our review
Pros
  • Combines validation, cleansing, matching, monitoring, and survivorship
  • Supports customer, supplier, product, location, and other data domains
  • Offers 1,000+ prebuilt connectors plus graph-based relationship views
  • Semantic duplicate detection with confidence-scored merging
  • Standardizes contact, address, date, and currency fields
  • Review queues, Clarity Score, and full audit trails
Cons
  • Cloud-only deployment limits infrastructure flexibility
  • Contact-sales pricing makes costs harder to compare
  • Its broad scope may exceed the needs of focused data-quality teams
  • Starter is limited to CSV-based CRM integration
  • Native connectors begin with the Pro plan
  • Business is required for multi-source processing
Our verdict

Reltio Multidomain Master Data Management is a cloud-native SaaS platform for unifying, governing, and activating enterprise data across customer, supplier, product, location, and other domains. It is designed for large organizations that…

Read the review →

CleanSmart is a web-based, cloud data quality tool for marketing, sales, and revenue operations teams at small and mid-sized companies. It accepts CSV files or connects with CRM and commerce systems, then detects semantic duplicates,…

Read the review →
  1. Reltio Multidomain Master Data ManagementCustomer Data Quality Software 9.2Pricing on request
  2. CleanSmartCustomer Data Quality Software 8.77-day trial

Strengths and trade-offs

  • Reltio Multidomain Master Data Management — where it wins

    • Combines validation, cleansing, matching, monitoring, and survivorship
    • Supports customer, supplier, product, location, and other data domains
    • Offers 1,000+ prebuilt connectors plus graph-based relationship views

    Where it doesn't

    • Cloud-only deployment limits infrastructure flexibility
    • Contact-sales pricing makes costs harder to compare
    • Its broad scope may exceed the needs of focused data-quality teams
  • CleanSmart — where it wins

    • Semantic duplicate detection with confidence-scored merging
    • Standardizes contact, address, date, and currency fields
    • Review queues, Clarity Score, and full audit trails

    Where it doesn't

    • Starter is limited to CSV-based CRM integration
    • Native connectors begin with the Pro plan
    • Business is required for multi-source processing
  • Reltio Multidomain Master Data Management9.2/10 · Pricing on request

    A broad cloud MDM platform for enterprises that need governed, connected customer data.

    Visit ReltioFull verdict →
  • CleanSmart8.7/10 · 7-day trial

    Affordable cleanup for small teams, with strong review controls and higher-tier integrations.

    Visit CleanSmartFull verdict →

More comparisons

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update