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Head-to-head · URL Shorteners

Rebrandly vs Go2

  • Updated Oct 2026
  • Both researched from official sources
  • 6 checks side by side
Higher score Rebrandly #6 in URL Shorteners 8.7/10 Free plan Free plan✓ 4 of 4 features Visit Rebrandly
Go2 #13 in URL Shorteners 7.9/10 Free plan · 14-day trial Free planFree trial✓ 4 of 4 features Visit Go2

Rebrandly leads on 0 checks, Go2 on 1, and 5 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreRebrandly · 8.7/10
  • Lowest starting priceGo2 · $7/mo
  • Free planboth
  • Free trialonly Go2

Rebrandly scores higher on our rubric for url shorteners: 8.7 against 7.9 out of 10; our editors rank them #6 and #13.

Go2 is cheaper to start at $7/mo against $8/mo.

Rebrandly is the better fit for brands prioritizing links, QR codes, and collaboration. Go2 is the better fit for open-source teams needing affordable deployment.

  • Rebrandly fits best

    Brands prioritizing links, QR codes, and collaboration

  • Go2 fits best

    Open-source teams needing affordable deployment

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Rebrandly 8.7/10 Visit ↗ Go2 7.9/10 Visit ↗
At a glance
Editor score 8.7 7.9
Ranking #6 in URL Shorteners #13 in URL Shorteners
Best for Brands prioritizing links, QR codes, and collaboration Open-source teams needing affordable deployment
Pricing model Free plan + paid Free plan + paid
Starting price $8/mo $7/mo (best)
Free plan ✓ ✓
Free trial — 14 days
Deployment Cloud, Desktop, Mobile, Browser extension Cloud, Self-hosted
Platforms Web, Windows, macOS, iOS, Android, Chrome extension Web
Support Email, Docs Email, Community
Compliance SOC 2, GDPR, HIPAA, SSO/SAML, 2FA GDPR, SOC 2, SSO/SAML, 2FA
Integrations 50+ integrations 3 integrations
Built for Solo, Small business, Mid-market, Enterprise Solo, Small business, Mid-market, Enterprise
Features Rebrandly 4/4 · Go2 4/4
Custom domains ✓ ✓
API access ✓ ✓
Bulk link creation ✓ ✓
Geo targeting ✓ ✓
Specs
Analytics retention Not checked yet Not checked yet
Team seats Not checked yet 3 seats
Our review
Pros
  • Custom domains, branded short links, and QR-code tracking
  • Routing, destination editing, bulk tools, and a REST API
  • Web, mobile, desktop, browser extension, and API access
  • Open-source and AGPL self-hosting support
  • Detailed analytics, targeting, QR codes, and link controls
  • REST API, webhooks, MCP server, and team features
Cons
  • The Free plan is limited to 10 links per month
  • Higher-volume collaboration and routing require paid tiers
  • Enterprise features use custom volumes and custom pricing
  • Listed integrations are limited to Slack, Zapier, and Make
  • Advanced analytics volumes require paid annual-billed plans
  • Self-hosting requires deployment and ongoing technical ownership
Our verdict

Rebrandly is a URL-shortening and link-management platform for marketers, creators, developers, agencies, and enterprise teams. It combines branded short links with custom domains, click and audience analytics, QR-code creation and scan…

Read the review →

Go2 is a URL-shortening and link-management platform for solo builders, agencies, developers, and growing teams. It creates branded short links and custom slugs, supports custom domains, and tracks clicks by geography, device, browser,…

Read the review →
  1. RebrandlyURL Shorteners 8.7Free plan
  2. Go2URL Shorteners 7.9Free plan · 14-day trial

Strengths and trade-offs

  • Rebrandly — where it wins

    • Custom domains, branded short links, and QR-code tracking
    • Routing, destination editing, bulk tools, and a REST API
    • Web, mobile, desktop, browser extension, and API access

    Where it doesn't

    • The Free plan is limited to 10 links per month
    • Higher-volume collaboration and routing require paid tiers
    • Enterprise features use custom volumes and custom pricing

  • Go2 — where it wins

    • Open-source and AGPL self-hosting support
    • Detailed analytics, targeting, QR codes, and link controls
    • REST API, webhooks, MCP server, and team features

    Where it doesn't

    • Listed integrations are limited to Slack, Zapier, and Make
    • Advanced analytics volumes require paid annual-billed plans
    • Self-hosting requires deployment and ongoing technical ownership
  • Rebrandly8.7/10 · Free plan

    A broad branded-link toolkit for teams managing links, QR codes, routing, and analytics.

    Visit RebrandlyFull verdict →
  • Go27.9/10 · Free plan · 14-day trial

    An open-source shortener with self-hosting, analytics, targeting, and team controls.

    Visit Go2Full verdict →

More comparisons

All URL shorteners comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update