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Head-to-head · URL Shorteners

Short.io vs Rebrandly

  • Updated Oct 2026
  • Both researched from official sources
  • 6 checks side by side
Higher score Short.io #5 in URL Shorteners 8.8/10 Free plan · 7-day trial Free planFree trial✓ 4 of 4 features Visit Short.io
Rebrandly #6 in URL Shorteners 8.7/10 Free plan Free plan✓ 4 of 4 features Visit Rebrandly

Short.io leads on 1 check, Rebrandly on 0, and 5 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreShort.io · 8.8/10
  • Lowest starting priceShort.io · $5/mo
  • Free planboth
  • Free trialonly Short.io

Short.io scores higher on our rubric for url shorteners: 8.8 against 8.7 out of 10; our editors rank them #5 and #6.

Short.io is cheaper to start at $5/mo against $8/mo.

Short.io is the better fit for teams wanting strong features at low cost. Rebrandly is the better fit for brands prioritizing links, QR codes, and collaboration.

  • Short.io fits best

    Teams wanting strong features at low cost

  • Rebrandly fits best

    Brands prioritizing links, QR codes, and collaboration

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Short.io 8.8/10 Visit ↗ Rebrandly 8.7/10 Visit ↗
At a glance
Editor score 8.8 8.7
Ranking #5 in URL Shorteners #6 in URL Shorteners
Best for Teams wanting strong features at low cost Brands prioritizing links, QR codes, and collaboration
Pricing model Free plan + paid Free plan + paid
Starting price $5/mo (best) $8/mo
Free plan ✓ ✓
Free trial 7 days —
Deployment Cloud, Mobile, Browser extension Cloud, Desktop, Mobile, Browser extension
Platforms Web, iOS, Android, Chrome extension Web, Windows, macOS, iOS, Android, Chrome extension
Support Live chat, Docs Email, Docs
Compliance SOC 2, ISO 27001, GDPR, 2FA SOC 2, GDPR, HIPAA, SSO/SAML, 2FA
Integrations 1,000+ integrations 50+ integrations
Built for Solo, Small business, Mid-market, Enterprise Solo, Small business, Mid-market, Enterprise
Features Short.io 4/4 · Rebrandly 4/4
Custom domains ✓ ✓
API access ✓ ✓
Bulk link creation ✓ ✓
Geo targeting ✓ ✓
Specs
Analytics retention Not checked yet Not checked yet
Team seats 1 seats Not checked yet
Our review
Pros
  • Free plan includes 5 custom domains and 50,000 tracked clicks monthly
  • REST API, bulk creation, targeting, analytics, and QR code tools
  • Supports web, mobile apps, browsers, and broad integrations
  • Custom domains, branded short links, and QR-code tracking
  • Routing, destination editing, bulk tools, and a REST API
  • Web, mobile, desktop, browser extension, and API access
Cons
  • Free, Hobby, and Pro plans are limited to 1 user
  • City, region, and mobile targeting starts on the Team plan
  • Single sign-on and dedicated IP are limited to Enterprise
  • The Free plan is limited to 10 links per month
  • Higher-volume collaboration and routing require paid tiers
  • Enterprise features use custom volumes and custom pricing
Our verdict

Short.io is a URL-shortening platform for individuals, marketers, developers, and teams. It creates branded short links through connected custom domains or Short.io subdomains, then adds click analytics, campaign tracking, QR codes,…

Read the review →

Rebrandly is a URL-shortening and link-management platform for marketers, creators, developers, agencies, and enterprise teams. It combines branded short links with custom domains, click and audience analytics, QR-code creation and scan…

Read the review →
  1. Short.ioURL Shorteners 8.8Free plan · 7-day trial
  2. RebrandlyURL Shorteners 8.7Free plan

Strengths and trade-offs

  • Short.io — where it wins

    • Free plan includes 5 custom domains and 50,000 tracked clicks monthly
    • REST API, bulk creation, targeting, analytics, and QR code tools
    • Supports web, mobile apps, browsers, and broad integrations

    Where it doesn't

    • Free, Hobby, and Pro plans are limited to 1 user
    • City, region, and mobile targeting starts on the Team plan
    • Single sign-on and dedicated IP are limited to Enterprise

  • Rebrandly — where it wins

    • Custom domains, branded short links, and QR-code tracking
    • Routing, destination editing, bulk tools, and a REST API
    • Web, mobile, desktop, browser extension, and API access

    Where it doesn't

    • The Free plan is limited to 10 links per month
    • Higher-volume collaboration and routing require paid tiers
    • Enterprise features use custom volumes and custom pricing
  • Short.io8.8/10 · Free plan · 7-day trial

    A low-cost short-link platform with branded domains, targeting, analytics, and team tools.

    Visit Short.ioFull verdict →
  • Rebrandly8.7/10 · Free plan

    A broad branded-link toolkit for teams managing links, QR codes, routing, and analytics.

    Visit RebrandlyFull verdict →

More comparisons

All URL shorteners comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update