Suggestions appear as you type. Use the up and down arrows to choose one and Enter to open it.

This page's audience real numbers from our own analytics — open to see them
–Visitors
–Page views
–Clicks to vendors
–Time on page
–Reading now
Clicks to vendors, by tool
  • –
Top countries
  • –
Devices
  • –

– · counted by iTechGuides's own first-party analytics, bots removed, every figure rounded down · how we count

Head-to-head · Real Estate Marketing

Placester vs IDXBoost

  • Updated Sep 2026
  • Both researched from official sources
  • 5 checks side by side
Higher score Placester #5 in Real Estate Marketing 7.4/10 Paid ✓ 1 of 5 features Visit Placester
IDXBoost #8 in Real Estate Marketing 6.7/10 From $79/mo · 15-day trial ✓ 4 of 5 features Visit IDXBoost

Placester leads on 0 checks, IDXBoost on 3, and 2 are even. Who comes out ahead on the 5 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scorePlacester · 7.4/10
  • Most featuresIDXBoost · 4 of 5

Placester scores higher on our rubric for real estate marketing: 7.4 against 6.7 out of 10; our editors rank them #5 and #8.

IDXBoost offers website builder; Placester doesn't publish it. IDXBoost offers email automation; Placester doesn't publish it. IDXBoost offers listing media tools; Placester doesn't publish it.

Placester is the better fit for agents wanting an IDX-focused website. IDXBoost is the better fit for agents wanting an IDX site and lead funnels.

  • Placester fits best

    Agents wanting an IDX-focused website

  • IDXBoost fits best

    Agents wanting an IDX site and lead funnels

Advertiser disclosure: iTechGuides is reader-supported. We may earn a commission when you click some links. How we rank.

Side by side

Feature Placester 7.4/10 Visit ↗ IDXBoost 6.7/10 Visit ↗
At a glance
Editor score 7.4 6.7
Ranking #5 in Real Estate Marketing #8 in Real Estate Marketing
Best for Agents wanting an IDX-focused website Agents wanting an IDX site and lead funnels
Pricing model Paid Paid
Starting price Not published $79/mo
Free plan Not published —
Free trial — —
Deployment Cloud, Mobile Cloud, Mobile
Platforms Web, iOS, Android Web, iOS
Support Email, Live chat, Docs Email
Built for Solo, Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Placester 1/5 · IDXBoost 4/5
Website builder Not published ✓ (best)
Lead capture ✓ ✓
Email automation Not published ✓ (best)
Social publishing Not published Not published
Listing media tools Not published ✓ (best)
Specs
IDX support Not published Native
Active listings limit Not published Not published
Our review
Pros
  • Codeless editing for pages and real estate content
  • MLS/IDX search with filters, listing pages, and featured listings
  • Lead capture, CRM management, custom domains, and agent administration
  • Native IDX/MLS search with map filters and targeted pages
  • Lead capture, activity tracking, alerts, and action plans
  • Website builder includes content pages, listings, and property sites
Cons
  • IDX integrations require approval from the relevant MLS
  • Approved IDX integrations may incur a separate support fee
  • Closed-source software limits code-level customization
  • No free plan; subscriptions start at $79 per month
  • IDX/MLS capability differs between Lite and Pro tiers
  • Support is provided through email
Our verdict

Placester is a paid real estate website and marketing platform for agents, teams, brokerages, and other real estate professionals. It combines codeless page and content editing with MLS/IDX listing integration, property listing pages,…

Read the review →

IDXBoost combines a branded website builder with built-in IDX/MLS search and real estate lead-generation tools. It is designed for agents, brokers, teams, and marketing professionals that need editable content, listing uploads, targeted…

Read the review →
  1. PlacesterReal Estate Marketing 7.4Paid
  2. IDXBoostReal Estate Marketing 6.7From $79/mo · 15-day trial

Strengths and trade-offs

  • Placester — where it wins

    • Codeless editing for pages and real estate content
    • MLS/IDX search with filters, listing pages, and featured listings
    • Lead capture, CRM management, custom domains, and agent administration

    Where it doesn't

    • IDX integrations require approval from the relevant MLS
    • Approved IDX integrations may incur a separate support fee
    • Closed-source software limits code-level customization
  • IDXBoost — where it wins

    • Native IDX/MLS search with map filters and targeted pages
    • Lead capture, activity tracking, alerts, and action plans
    • Website builder includes content pages, listings, and property sites

    Where it doesn't

    • No free plan; subscriptions start at $79 per month
    • IDX/MLS capability differs between Lite and Pro tiers
    • Support is provided through email

More comparisons

Guides on real estate marketing

Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026

Last updated · How we research and update