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Head-to-head · KYC Software

Persona vs Shufti

  • Updated Oct 2026
  • Both researched from official sources
  • 6 checks side by side
Higher score Persona #5 in KYC Software 8.6/10 Paid ✓ 5 of 5 features Visit Persona
Shufti #6 in KYC Software 8.5/10 Free plan Free plan✓ 5 of 5 features Visit Shufti

Persona leads on 0 checks, Shufti on 1, and 5 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scorePersona · 8.6/10
  • Free planonly Shufti

Persona scores higher on our rubric for kyc software: 8.6 against 8.5 out of 10; our editors rank them #5 and #6.

Shufti offers free plan; Persona doesn't.

Persona is the better fit for enterprises needing configurable omnichannel KYC. Shufti is the better fit for small teams wanting free, broad KYC checks.

  • Persona fits best

    Enterprises needing configurable omnichannel KYC

  • Shufti fits best

    Small teams wanting free, broad KYC checks

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Side by side

Feature Persona 8.6/10 Visit ↗ Shufti 8.5/10 Visit ↗
At a glance
Editor score 8.6 8.5
Ranking #5 in KYC Software #6 in KYC Software
Best for Enterprises needing configurable omnichannel KYC Small teams wanting free, broad KYC checks
Pricing model Paid Free plan + paid
Starting price — $0.95/unit usage-based
Free plan — ✓ (best)
Free trial — —
Deployment Cloud, Mobile Cloud, Self-hosted, Mobile
Platforms Web, iOS, Android Web, iOS, Android
Support Email, Docs, Community Email, Live chat, Phone, Tickets, Docs · 24/7
Compliance SOC 2, ISO 27001, GDPR, HIPAA, SSO/SAML GDPR
Integrations 105+ integrations 7 integrations
Built for Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Persona 5/5 · Shufti 5/5
Document verification ✓ ✓
Biometric liveness ✓ ✓
Business verification ✓ ✓
AML screening ✓ ✓
API access ✓ ✓
Specs
Integration method Dashboard_and_api Dashboard_and_api
Document types Not checked yet 10000
Our review
Pros
  • Covers ID, selfie, document, business, AML, and fraud checks
  • Supports configurable flows, workflows, case management, and manual review
  • Works across web, iOS, Android, APIs, hosted flows, and mobile SDKs
  • Free plan includes up to 10 verifications each month
  • Combines KYC, KYB, AML, biometrics, address and NFC checks
  • Supports REST APIs, mobile SDKs, hosted flows and self-hosting
Cons
  • No free plan is available
  • Growth and Enterprise plans require contacting sales for pricing
  • Essential has limitations on Document AI and Business Verification
  • The Free Forever plan is limited to 10 verifications monthly
  • Essentials uses per-check pricing rather than monthly or annual billing
  • Enterprise pricing requires a quote
Our verdict

Persona is an identity verification and compliance platform for organizations that need to verify individuals, businesses, and ongoing risk. Its coverage suits fintech, payments, marketplaces, cryptocurrency, digital health, government,…

Read the review →

Shufti is an identity verification and compliance platform for businesses onboarding customers and companies. It brings together government-issued document verification, facial biometrics with liveness detection, business verification, AML…

Read the review →
  1. PersonaKYC Software 8.6Paid
  2. ShuftiKYC Software 8.5Free plan

Strengths and trade-offs

  • Persona — where it wins

    • Covers ID, selfie, document, business, AML, and fraud checks
    • Supports configurable flows, workflows, case management, and manual review
    • Works across web, iOS, Android, APIs, hosted flows, and mobile SDKs

    Where it doesn't

    • No free plan is available
    • Growth and Enterprise plans require contacting sales for pricing
    • Essential has limitations on Document AI and Business Verification

  • Shufti — where it wins

    • Free plan includes up to 10 verifications each month
    • Combines KYC, KYB, AML, biometrics, address and NFC checks
    • Supports REST APIs, mobile SDKs, hosted flows and self-hosting

    Where it doesn't

    • The Free Forever plan is limited to 10 verifications monthly
    • Essentials uses per-check pricing rather than monthly or annual billing
    • Enterprise pricing requires a quote

More comparisons

All KYC software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update