Head-to-head · Salon Software
Ovatu vs Squire
Ovatu leads on 1 check, Squire on 0, and 8 are even. Who comes out ahead on the 9 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scoreOvatu · 8.4/10
- Lowest starting priceOvatu · $25/user/mo
- Free trialboth
- Most featuresSquire · 7 of 7
Ovatu scores higher on our rubric for salon software: 8.4 against 7.5 out of 10; our editors rank them #8 and #16.
Ovatu is cheaper to start at $25/mo against $30/mo.
Ovatu is the better fit for feature-rich salons needing integrations. Squire is the better fit for barbershops and salons needing booth tools.
- Ovatu fits best
Feature-rich salons needing integrations
- Squire fits best
Barbershops and salons needing booth tools
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Side by side
| Feature | Ovatu 8.4/10 Visit ↗ | Squire 7.5/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 8.4 | 7.5 |
| Ranking | #8 in Salon Software | #16 in Salon Software |
| Best for | Feature-rich salons needing integrations | Barbershops and salons needing booth tools |
| Pricing model | Paid | Free |
| Starting price | $25/user/mo (best) | $30/mo |
| Free plan | — | — |
| Free trial | 30 days | 14 days |
| Free trial length | 30 days · no card needed | 14 days |
| Deployment | Cloud, Desktop, Mobile | Cloud, Mobile |
| Platforms | Web, macOS, iOS, Android | Web, iOS, Android |
| Integrations | 17 integrations | 4 integrations |
| Features Ovatu 6/7 · Squire 7/7 | ||
| Online booking | ✓ | ✓ |
| Staff calendar | ✓ | ✓ |
| POS and payments | ✓ | ✓ |
| Client reminders | ✓ | ✓ |
| Inventory tracking | ✓ | ✓ |
| Multi-location support | Not checked yet | ✓ (best) |
| Memberships and packages | ✓ | ✓ |
| Our review | ||
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| Our verdict | Ovatu is salon and appointment-business management software for salons, beauty businesses, wellness providers, and similar operators. It brings online booking, staff scheduling, customer records, automated email and SMS reminders,… Read the review → |
SQUIRE is business management software for barbers, barbershop owners, and multi-location barber brands. It combines online appointment booking, scheduling, point-of-sale payments, client management, reminders, reporting, inventory,… Read the review → |
Strengths and trade-offs
Ovatu — where it wins
- Combines booking, rosters, reminders, POS, inventory, and reporting
- Supports forms, waivers, gift cards, passes, loyalty, and marketing
- Offers web, macOS, iOS, and Android access with broad integrations
Where it doesn't
- No free plan is available
- Advanced marketing features require the Loaded plan
- Additional employee charges apply beyond the first employee
Squire — where it wins
- Combines booking, scheduling, POS, reminders, and client management
- Supports booth-rent collection, commissions, memberships, and loyalty programs
- Offers multi-location support, branded apps, and inventory tracking
Where it doesn't
- SQUIRE is positioned primarily for barbershops rather than general salons
- There is no free plan
- Advanced features require higher-priced monthly tiers
- Ovatu8.4/10 · 30-day trial
A broad salon platform covering bookings, operations, payments, marketing, and inventory.
Visit OvatuFull verdict → - Squire7.5/10 · Open source
A broad barbershop platform with booking, payments, booth tools, and multi-location support.
Visit SQUIREFull verdict →
More comparisons
All salon software comparisons → · Full ranking →
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update