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Head-to-head · Conversion Rate Optimization Software

Optimizely Experimentation vs Conductrics

  • Updated Oct 2026
  • Both researched from official sources
  • 2 checks side by side
Higher score Optimizely Experimentation #1 in Conversion Rate Optimization Software 9.4/10 Free plan Free plan✓ 1 of 4 features Visit Optimizely
Conductrics #6 in Conversion Rate Optimization Software 8.6/10 Pricing on request ✓ 1 of 4 features Visit Conductrics

Optimizely Experimentation leads on 0 checks, Conductrics on 0, and 2 are even. Who comes out ahead on the 2 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreOptimizely Experimentation · 9.4/10
  • Free planonly Optimizely Experimentation

Optimizely Experimentation scores higher on our rubric for conversion rate optimization software: 9.4 against 8.6 out of 10; our editors rank them #1 and #6.

Optimizely Experimentation is the better fit for large organizations needing mature experimentation. Conductrics is the better fit for technical teams needing flexible experimentation.

  • Optimizely Experimentation fits best

    Large organizations needing mature experimentation

  • Conductrics fits best

    Technical teams needing flexible experimentation

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Side by side

Feature Optimizely Experimentation 9.4/10 Visit ↗ Conductrics 8.6/10 Visit ↗
At a glance
Editor score 9.4 8.6
Ranking #1 in Conversion Rate Optimization Software #6 in Conversion Rate Optimization Software
Best for Large organizations needing mature experimentation Technical teams needing flexible experimentation
Pricing model Free plan + paid Paid
Starting price — Pricing on request
Free plan ✓ (best) Not checked yet
Free trial — —
Deployment Cloud Cloud, Self-hosted, Mobile, Browser extension
Platforms Web, iOS, Android Web, iOS, Android, Chrome extension
Support Tickets, Community, Docs Email, Community, Docs
Compliance SOC 2, ISO 27001, GDPR, HIPAA, PCI DSS SOC 2, GDPR, HIPAA, SSO/SAML, 2FA
Integrations 3 integrations 9 integrations
Built for Small business, Mid-market, Enterprise Mid-market, Enterprise
Features Optimizely Experimentation 1/4 · Conductrics 1/4
Personalization Not checked yet Not checked yet
Experiment workflows Not checked yet Not checked yet
Funnel diagnostics Not checked yet Not checked yet
Visual editor ✓ ✓
Specs
Platform support Not checked yet Not checked yet
Included visitors Not checked yet Not checked yet
Our review
Pros
  • Supports web, mobile, API, and server-side experimentation
  • Combines testing, feature flags, targeting, and personalization
  • Includes visual editing, SDKs, metrics, and statistical analysis
  • Combines A/B, multivariate, and contextual bandit testing
  • Supports web, mobile, REST API, and self-hosted deployment
  • Includes targeting, guardrail metrics, surveys, and statistical analysis
Cons
  • Pricing requires a conversation with sales
  • The broad feature set may exceed smaller testing programs
  • A JavaScript snippet is required for client-side web tests
  • Pricing requires a conversation with sales
  • Broad capabilities may exceed basic A/B testing needs
  • Self-hosted deployment adds technical ownership
Our verdict

Optimizely Experimentation is designed for marketing, product, and engineering teams managing experiments across websites, mobile applications, APIs, and other connected digital channels. It supports client-side web testing through a…

Read the review →

Conductrics is an enterprise experimentation platform for product, marketing, engineering, and data teams. It covers client-side web experiments through a visual editor, server-side testing through REST APIs, native mobile experimentation…

Read the review →
  1. Optimizely ExperimentationConversion Rate Optimization Software 9.4Free plan
  2. ConductricsConversion Rate Optimization Software 8.6Pricing on request

Strengths and trade-offs

  • Optimizely Experimentation — where it wins

    • Supports web, mobile, API, and server-side experimentation
    • Combines testing, feature flags, targeting, and personalization
    • Includes visual editing, SDKs, metrics, and statistical analysis

    Where it doesn't

    • Pricing requires a conversation with sales
    • The broad feature set may exceed smaller testing programs
    • A JavaScript snippet is required for client-side web tests
  • Conductrics — where it wins

    • Combines A/B, multivariate, and contextual bandit testing
    • Supports web, mobile, REST API, and self-hosted deployment
    • Includes targeting, guardrail metrics, surveys, and statistical analysis

    Where it doesn't

    • Pricing requires a conversation with sales
    • Broad capabilities may exceed basic A/B testing needs
    • Self-hosted deployment adds technical ownership

More comparisons

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update