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Head-to-head · Brand Monitoring Software

Muck Rack vs Pulsar

  • Updated Oct 2026
  • Both researched from official sources
  • 2 checks side by side
Higher score Muck Rack #4 in Brand Monitoring Software 9.1/10 Free plan · pricing on request Free plan✓ 1 of 2 features Visit Muck Rack
Pulsar #7 in Brand Monitoring Software 8.8/10 Pricing on request ✓ 1 of 2 features Visit Pulsar

Muck Rack leads on 0 checks, Pulsar on 0, and 2 are even. Who comes out ahead on the 2 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreMuck Rack · 9.1/10
  • Free planonly Muck Rack

Muck Rack scores higher on our rubric for brand monitoring software: 9.1 against 8.8 out of 10; our editors rank them #4 and #7.

Muck Rack is the better fit for teams pairing media monitoring with PR workflows. Pulsar is the better fit for research teams analyzing audiences and narratives.

  • Muck Rack fits best

    Teams pairing media monitoring with PR workflows

  • Pulsar fits best

    Research teams analyzing audiences and narratives

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Side by side

Feature Muck Rack 9.1/10 Visit ↗ Pulsar 8.8/10 Visit ↗
At a glance
Editor score 9.1 8.8
Ranking #4 in Brand Monitoring Software #7 in Brand Monitoring Software
Best for Teams pairing media monitoring with PR workflows Research teams analyzing audiences and narratives
Pricing model Free plan + paid Paid
Starting price — —
Free plan ✓ (best) Not checked yet
Free trial — —
Deployment Cloud Cloud
Platforms Web Web
Integrations 7 integrations 5 integrations
Features Muck Rack 1/2 · Pulsar 1/2
Sentiment analysis ✓ ✓
Report exports Not checked yet Not checked yet
Specs
Monitored sources Not checked yet Not checked yet
Mention history Not checked yet Not checked yet
Search queries Not checked yet Not checked yet
Alert delivery Not checked yet Not checked yet
Our review
Pros
  • Monitors digital, broadcast, print, podcasts, and social media
  • Combines journalist search, media lists, and pitching workflows
  • Sends real-time alerts and digests through email and Slack
  • Monitors social, news, forums, reviews, broadcast, search, and web
  • Combines community segmentation with sentiment and narrative tracking
  • Offers alerts, exports, API access, and audience-analysis integrations
Cons
  • Subscription pricing requires contacting sales
  • Social listening is presented as an add-on
  • The Starter plan offers self-led rather than instructor-led onboarding
  • Enterprise pricing requires contacting sales
  • No published tier list for comparing plan options
  • Its breadth may exceed the needs of teams focused on a single channel
Our verdict

Muck Rack brings media monitoring and PR workflows together for communications teams at brands, agencies, and other organizations. It tracks coverage across digital, broadcast, print, podcasts, and social media, with social listening…

Read the review →

Pulsar’s TRAC product monitors public conversation for brands, agencies, and government communications teams. It brings social, news, forums, reviews, broadcast, search, and other web sources into an audience intelligence and social…

Read the review →
  1. Muck RackBrand Monitoring Software 9.1Free plan · pricing on request
  2. PulsarBrand Monitoring Software 8.8Pricing on request

Strengths and trade-offs

  • Muck Rack — where it wins

    • Monitors digital, broadcast, print, podcasts, and social media
    • Combines journalist search, media lists, and pitching workflows
    • Sends real-time alerts and digests through email and Slack

    Where it doesn't

    • Subscription pricing requires contacting sales
    • Social listening is presented as an add-on
    • The Starter plan offers self-led rather than instructor-led onboarding

  • Pulsar — where it wins

    • Monitors social, news, forums, reviews, broadcast, search, and web
    • Combines community segmentation with sentiment and narrative tracking
    • Offers alerts, exports, API access, and audience-analysis integrations

    Where it doesn't

    • Enterprise pricing requires contacting sales
    • No published tier list for comparing plan options
    • Its breadth may exceed the needs of teams focused on a single channel
  • Muck Rack9.1/10 · Free plan · pricing on request

    A broad monitoring suite for teams that also need journalist research, pitching, and reporting.

    Visit Muck RackFull verdict →
  • Pulsar8.8/10 · Pricing on request

    Broad source monitoring and audience analysis, sold on an enterprise basis.

    Visit PulsarFull verdict →

More comparisons

All brand monitoring software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update