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Head-to-head · Social Media Analytics Software

Minter.io vs Exolyt

  • Updated Oct 2026
  • Both researched from official sources
  • 5 checks side by side
Higher score Minter.io #8 in Social Media Analytics Software 8.6/10 14-day trial Free trial✓ 3 of 3 features Visit Minter.io
Exolyt #14 in Social Media Analytics Software 7.9/10 Free plan · 7-day trial Free planFree trial✓ 3 of 3 features Visit Exolyt

Minter.io leads on 1 check, Exolyt on 1, and 3 are even. Who comes out ahead on the 5 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreMinter.io · 8.6/10
  • Free planonly Exolyt
  • Free trialboth

Minter.io scores higher on our rubric for social media analytics software: 8.6 against 7.9 out of 10; our editors rank them #8 and #14.

Exolyt offers free plan; Minter.io doesn't. Minter.io leads on supported networks: 6 networks versus 1 networks. On report export formats, Minter.io gives you Custom where Exolyt offers Csv.

Minter.io is the better fit for profile-by-profile analytics buyers. Exolyt is the better fit for teams focused exclusively on TikTok analytics.

  • Minter.io fits best

    Profile-by-profile analytics buyers

  • Exolyt fits best

    Teams focused exclusively on TikTok analytics

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Minter.io 8.6/10 Visit ↗ Exolyt 7.9/10 Visit ↗
At a glance
Editor score 8.6 7.9
Ranking #8 in Social Media Analytics Software #14 in Social Media Analytics Software
Best for Profile-by-profile analytics buyers Teams focused exclusively on TikTok analytics
Pricing model Paid Free plan + paid
Starting price $9/mo —
Free plan — ✓ (best)
Free trial 14 days 7 days
Free trial length 14 days 7 days
Deployment Cloud Cloud
Platforms Web Web
Integrations 5 integrations 2 integrations
Features Minter.io 3/3 · Exolyt 3/3
Audience demographics ✓ ✓
Campaign reporting ✓ ✓
Competitor benchmarking ✓ ✓
Specs
Supported networks 6 networks (best) 1 networks
Report history Not checked yet 7 days
Report export formats Custom Csv
Our review
Pros
  • Audience, content, hashtag, competitor, and paid-post analytics
  • Exports, scheduled reports, benchmarks, and branded reporting
  • API access plus Slack, Google Sheets, Power BI, and AI integrations
  • Free TikTok monitoring includes account, hashtag, and sound analytics
  • Covers demographics, sentiment, competitors, influencers, hashtags, and sounds
  • Exports to CSV and syncs with Google Sheets and Airtable
Cons
  • Billing is calculated per connected social profile
  • There is no permanent free plan
  • Advanced features require Gold or Platinum plans
  • Supports one social network rather than a multi-network workflow
  • Basic limits tracking to one TikTok account and one hashtag
  • Paid-plan pricing varies by region
Our verdict

Minter.io is a web-based social media analytics platform for businesses, marketers, agencies, and influencers. It tracks Instagram, TikTok, Threads, X, Facebook Pages, and LinkedIn Pages, combining audience demographics with post, video,…

Read the review →

Exolyt is a web-based TikTok analytics and social intelligence platform for brands, agencies, marketers, analysts, and researchers. It monitors TikTok accounts, hashtags, sounds, videos, influencers, and campaigns, combining performance…

Read the review →
  1. Minter.ioSocial Media Analytics Software 8.614-day trial
  2. ExolytSocial Media Analytics Software 7.9Free plan · 7-day trial

Strengths and trade-offs

  • Minter.io — where it wins

    • Audience, content, hashtag, competitor, and paid-post analytics
    • Exports, scheduled reports, benchmarks, and branded reporting
    • API access plus Slack, Google Sheets, Power BI, and AI integrations

    Where it doesn't

    • Billing is calculated per connected social profile
    • There is no permanent free plan
    • Advanced features require Gold or Platinum plans
  • Exolyt — where it wins

    • Free TikTok monitoring includes account, hashtag, and sound analytics
    • Covers demographics, sentiment, competitors, influencers, hashtags, and sounds
    • Exports to CSV and syncs with Google Sheets and Airtable

    Where it doesn't

    • Supports one social network rather than a multi-network workflow
    • Basic limits tracking to one TikTok account and one hashtag
    • Paid-plan pricing varies by region
  • Minter.io8.6/10 · 14-day trial

    A profile-based analytics suite with broad reporting and competitive intelligence.

    Visit Minter.ioFull verdict →
  • Exolyt7.9/10 · Free plan · 7-day trial

    A focused TikTok analytics suite with useful monitoring, listening, and campaign reporting.

    Visit ExolytFull verdict →

More comparisons

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update