Head-to-head · Social Media Analytics Software
Minter.io vs Exolyt
Minter.io leads on 1 check, Exolyt on 1, and 3 are even. Who comes out ahead on the 5 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scoreMinter.io · 8.6/10
- Free planonly Exolyt
- Free trialboth
Minter.io scores higher on our rubric for social media analytics software: 8.6 against 7.9 out of 10; our editors rank them #8 and #14.
Exolyt offers free plan; Minter.io doesn't. Minter.io leads on supported networks: 6 networks versus 1 networks. On report export formats, Minter.io gives you Custom where Exolyt offers Csv.
Minter.io is the better fit for profile-by-profile analytics buyers. Exolyt is the better fit for teams focused exclusively on TikTok analytics.
- Minter.io fits best
Profile-by-profile analytics buyers
- Exolyt fits best
Teams focused exclusively on TikTok analytics
Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.
Side by side
| Feature | Minter.io 8.6/10 Visit ↗ | Exolyt 7.9/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 8.6 | 7.9 |
| Ranking | #8 in Social Media Analytics Software | #14 in Social Media Analytics Software |
| Best for | Profile-by-profile analytics buyers | Teams focused exclusively on TikTok analytics |
| Pricing model | Paid | Free plan + paid |
| Starting price | $9/mo | — |
| Free plan | — | ✓ (best) |
| Free trial | 14 days | 7 days |
| Free trial length | 14 days | 7 days |
| Deployment | Cloud | Cloud |
| Platforms | Web | Web |
| Integrations | 5 integrations | 2 integrations |
| Features Minter.io 3/3 · Exolyt 3/3 | ||
| Audience demographics | ✓ | ✓ |
| Campaign reporting | ✓ | ✓ |
| Competitor benchmarking | ✓ | ✓ |
| Specs | ||
| Supported networks | 6 networks (best) | 1 networks |
| Report history | Not checked yet | 7 days |
| Report export formats | Custom | Csv |
| Our review | ||
| Pros |
|
|
| Cons |
|
|
| Our verdict | Minter.io is a web-based social media analytics platform for businesses, marketers, agencies, and influencers. It tracks Instagram, TikTok, Threads, X, Facebook Pages, and LinkedIn Pages, combining audience demographics with post, video,… Read the review → |
Exolyt is a web-based TikTok analytics and social intelligence platform for brands, agencies, marketers, analysts, and researchers. It monitors TikTok accounts, hashtags, sounds, videos, influencers, and campaigns, combining performance… Read the review → |
Strengths and trade-offs
Minter.io — where it wins
- Audience, content, hashtag, competitor, and paid-post analytics
- Exports, scheduled reports, benchmarks, and branded reporting
- API access plus Slack, Google Sheets, Power BI, and AI integrations
Where it doesn't
- Billing is calculated per connected social profile
- There is no permanent free plan
- Advanced features require Gold or Platinum plans
Exolyt — where it wins
- Free TikTok monitoring includes account, hashtag, and sound analytics
- Covers demographics, sentiment, competitors, influencers, hashtags, and sounds
- Exports to CSV and syncs with Google Sheets and Airtable
Where it doesn't
- Supports one social network rather than a multi-network workflow
- Basic limits tracking to one TikTok account and one hashtag
- Paid-plan pricing varies by region
- Minter.io8.6/10 · 14-day trial
A profile-based analytics suite with broad reporting and competitive intelligence.
Visit Minter.ioFull verdict → - Exolyt7.9/10 · Free plan · 7-day trial
A focused TikTok analytics suite with useful monitoring, listening, and campaign reporting.
Visit ExolytFull verdict →
More comparisons
- Social Status vs Minter.io
- Iconosquare vs Minter.io
- Pixalera vs Minter.io
- ViralDashboard vs Minter.io
- Sprout Social vs Minter.io
- Fanpage Karma vs Minter.io
- SocialXylo vs Minter.io
All social media analytics software comparisons → · Full ranking →
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update







