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Head-to-head · AI Personal Assistants

Microsoft Copilot vs Bixby

  • Updated Oct 2026
  • Both researched from official sources
  • 6 checks side by side
Higher score Microsoft Copilot #3 in AI Personal Assistants 9.1/10 Free plan Free plan✓ 1 of 6 features Visit site
Bixby #6 in AI Personal Assistants 8.5/10 Free plan Free plan✓ 5 of 6 features Visit Samsung

Microsoft Copilot leads on 0 checks, Bixby on 0, and 6 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreMicrosoft Copilot · 9.1/10
  • Free planboth
  • Most featuresBixby · 5 of 6

Microsoft Copilot scores higher on our rubric for ai personal assistants: 9.1 against 8.5 out of 10; our editors rank them #3 and #6.

Microsoft Copilot is the better fit for microsoft 365 users and organizations. Bixby is the better fit for samsung Galaxy device control.

  • Microsoft Copilot fits best

    Microsoft 365 users and organizations

  • Bixby fits best

    Samsung Galaxy device control

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Side by side

Feature Microsoft Copilot 9.1/10 Visit ↗ Bixby 8.5/10 Visit ↗
At a glance
Editor score 9.1 8.5
Ranking #3 in AI Personal Assistants #6 in AI Personal Assistants
Best for Microsoft 365 users and organizations Samsung Galaxy device control
Pricing model Free plan + paid Free
Starting price $99.99/yr Free plan
Free plan ✓ ✓
Free trial — —
Deployment Cloud, Desktop, Mobile Mobile
Platforms Web, Windows, macOS, iOS, Android Android
Support Docs Live chat, Community, Docs
Integrations 11 integrations 9 integrations
Built for Solo, Small business, Mid-market, Enterprise Solo
Features Microsoft Copilot 1/6 · Bixby 5/6
Action automation Not checked yet ✓ (best)
Calendar management Not checked yet ✓ (best)
Task management Not checked yet ✓ (best)
Email management Not checked yet ✓ (best)
Mobile apps ✓ ✓
Browser extension Not checked yet Not checked yet
Specs
Connected apps Not checked yet Not checked yet
Our review
Pros
  • Bing-backed web search, file analysis, and image generation
  • Works across Word, Excel, PowerPoint, Outlook, and Teams
  • Business plan adds organizational grounding and governance
  • Free voice, text, and tap interactions
  • Controls Galaxy settings, apps, and SmartThings devices
  • Quick Commands and Routines automate multi-step actions
Cons
  • The full Microsoft 365 experience centers on paid plans
  • Personal Copilot features vary by subscription and account type
  • Business access is billed annually at $30 per user monthly
  • Android-only platform limits broader device coverage
  • Features vary by country, language, device, and software version
  • Some audio functions may require a separate music-service subscription
Our verdict

Microsoft Copilot is a conversational AI assistant for individuals and organizations. It combines web-grounded answers through Bing with file and document analysis, content drafting and rewriting, image generation, and custom or prebuilt…

Read the review →

Bixby is Samsung’s AI assistant for compatible Galaxy phones, tablets, watches, earbuds, TVs, computers, and household devices. It is designed for solo users who want to control Galaxy devices and complete everyday tasks through voice,…

Read the review →
  1. Microsoft CopilotAI Personal Assistants 9.1Free plan
  2. BixbyAI Personal Assistants 8.5Free plan

Strengths and trade-offs

  • Microsoft Copilot — where it wins

    • Bing-backed web search, file analysis, and image generation
    • Works across Word, Excel, PowerPoint, Outlook, and Teams
    • Business plan adds organizational grounding and governance

    Where it doesn't

    • The full Microsoft 365 experience centers on paid plans
    • Personal Copilot features vary by subscription and account type
    • Business access is billed annually at $30 per user monthly
  • Bixby — where it wins

    • Free voice, text, and tap interactions
    • Controls Galaxy settings, apps, and SmartThings devices
    • Quick Commands and Routines automate multi-step actions

    Where it doesn't

    • Android-only platform limits broader device coverage
    • Features vary by country, language, device, and software version
    • Some audio functions may require a separate music-service subscription
  • Microsoft Copilot9.1/10 · Free plan

    A broad Copilot experience with especially strong Microsoft 365 integration.

    Visit siteFull verdict →
  • Bixby8.5/10 · Free plan

    A free Galaxy-focused assistant for device control, routines, and everyday actions.

    Visit SamsungFull verdict →

More comparisons

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update