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Head-to-head · PPC Software

Microsoft Advertising vs GetChannel

  • Updated Oct 2026
  • Both researched from official sources
  • 2 checks side by side
Higher score Microsoft Advertising #6 in PPC Software 7.9/10 Free plan Free plan✓ 1 of 3 features Visit site
GetChannel #8 in PPC Software 7.7/10 Free plan Free plan✓ 0 of 3 features Visit GetChannel

Microsoft Advertising leads on 0 checks, GetChannel on 0, and 2 are even. Who comes out ahead on the 2 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreMicrosoft Advertising · 7.9/10
  • Free planboth
  • Most featuresMicrosoft Advertising · 1 of 3

Microsoft Advertising scores higher on our rubric for ppc software: 7.9 against 7.7 out of 10; our editors rank them #6 and #8.

Microsoft Advertising is the better fit for advertisers running campaigns across Microsoft ad formats. GetChannel is the better fit for teams coordinating campaigns across many ad networks.

  • Microsoft Advertising fits best

    Advertisers running campaigns across Microsoft ad formats

  • GetChannel fits best

    Teams coordinating campaigns across many ad networks

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Microsoft Advertising 7.9/10 Visit ↗ GetChannel 7.7/10 Visit ↗
At a glance
Editor score 7.9 7.7
Ranking #6 in PPC Software #8 in PPC Software
Best for Advertisers running campaigns across Microsoft ad formats Teams coordinating campaigns across many ad networks
Pricing model Free Free plan + paid
Starting price Free plan —
Free plan ✓ ✓
Free trial — —
Deployment Cloud Cloud
Platforms Web Web
Integrations 3 integrations 16 integrations
Features Microsoft Advertising 1/3 · GetChannel 0/3
Bid automation Not checked yet Not checked yet
Keyword research Not checked yet Not checked yet
Conversion tracking ✓ (best) Not checked yet
Specs
Ad channels Not checked yet Not checked yet
Report exports Not checked yet Not checked yet
Managed ad accounts Not checked yet Not checked yet
Our review
Pros
  • Supports search, audience, shopping, video and Connected TV campaigns
  • Combines audience targeting and remarketing with conversion tracking
  • Automated bidding and budget pacing complement advertiser-set controls
  • Manage campaigns across Meta, Google Ads, TikTok Ads, and other ad networks
  • Combine A/B testing, budget management, and rules-based workflows
  • Connect advertising and business tools, with API and webhook support
Cons
  • Campaign costs vary by bidding model rather than a fixed subscription
  • Campaigns are centered on Microsoft’s advertising network
  • Advertisers still need to set budgets, bids and performance targets
  • The Free plan limits teams to 3 connected channels and 7-day data history
  • Starter is capped at 3 team members and 5 automated workflows
  • GetChannel is in beta, and paid pricing is planned for general availability
Our verdict

Microsoft Advertising gives businesses a way to promote products and services across Microsoft’s advertising network. Its campaign options cover search, display and native audience ads, shopping, video and Connected TV, making it relevant…

Read the review →

GetChannel is a web-based advertising management platform from Getia AS for performance marketers, agencies, and marketing teams coordinating activity across multiple ad networks. It combines campaign creation and management with…

Read the review →
  1. Microsoft AdvertisingPPC Software 7.9Free plan
  2. GetChannelPPC Software 7.7Free plan

Strengths and trade-offs

  • Microsoft Advertising — where it wins

    • Supports search, audience, shopping, video and Connected TV campaigns
    • Combines audience targeting and remarketing with conversion tracking
    • Automated bidding and budget pacing complement advertiser-set controls

    Where it doesn't

    • Campaign costs vary by bidding model rather than a fixed subscription
    • Campaigns are centered on Microsoft’s advertising network
    • Advertisers still need to set budgets, bids and performance targets

  • GetChannel — where it wins

    • Manage campaigns across Meta, Google Ads, TikTok Ads, and other ad networks
    • Combine A/B testing, budget management, and rules-based workflows
    • Connect advertising and business tools, with API and webhook support

    Where it doesn't

    • The Free plan limits teams to 3 connected channels and 7-day data history
    • Starter is capped at 3 team members and 5 automated workflows
    • GetChannel is in beta, and paid pricing is planned for general availability
  • Microsoft Advertising7.9/10 · Free plan

    A free-to-use PPC platform with varied ad formats and usage-based campaign costs.

    Visit siteFull verdict →
  • GetChannel7.7/10 · Free plan

    GetChannel brings campaign management, automation, testing, and reporting across ad networks.

    Visit GetChannelFull verdict →

More comparisons

All PPC software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update