Head-to-head · Text Analysis Software
MAXQDA vs SAS Visual Text Analytics
MAXQDA leads on 0 checks, SAS Visual Text Analytics on 1, and 3 are even. Who comes out ahead on the 4 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scoreMAXQDA · 9.3/10
- Free trialonly MAXQDA
- Most featuresSAS Visual Text Analytics · 3 of 3
MAXQDA scores higher on our rubric for text analysis software: 9.3 against 9.1 out of 10; our editors rank them #1 and #2.
SAS Visual Text Analytics offers entity extraction; MAXQDA doesn't.
MAXQDA is the better fit for established qualitative and mixed-methods teams. SAS Visual Text Analytics is the better fit for large organizations building text analytics workflows.
- MAXQDA fits best
Established qualitative and mixed-methods teams
- SAS Visual Text Analytics fits best
Large organizations building text analytics workflows
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Side by side
| Feature | MAXQDA 9.3/10 Visit ↗ | SAS Visual Text Analytics 9.1/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 9.3 | 9.1 |
| Ranking | #1 in Text Analysis Software | #2 in Text Analysis Software |
| Best for | Established qualitative and mixed-methods teams | Large organizations building text analytics workflows |
| Pricing model | Paid | Paid |
| Starting price | — | Pricing on request |
| Free plan | — | Not checked yet |
| Free trial | 14 days | — |
| Built for | Solo, Small business, Mid-market, Enterprise | Mid-market, Enterprise |
| Features MAXQDA 2/3 · SAS Visual Text Analytics 3/3 | ||
| Sentiment analysis | ✓ | ✓ |
| Topic modeling | ✓ | ✓ |
| Entity extraction | — | ✓ (best) |
| Specs | ||
| Supported languages | Not checked yet | Not checked yet |
| Text input sources | Not checked yet | Not checked yet |
| Export formats | Not checked yet | Not checked yet |
| Our review | ||
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| Cons |
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| Our verdict | MAXQDA is desktop software for qualitative, quantitative text, and mixed-methods analysis. It is aimed at researchers, universities, research institutions, and corporations that need to work across sources such as text, PDFs, survey… Read the review → |
SAS Visual Text Analytics is text-analysis software within the SAS platform, built for organizations working with large collections of unstructured content. It applies linguistic processing and machine-learning techniques to customer… Read the review → |
Strengths and trade-offs
MAXQDA — where it wins
- Combines qualitative coding, quantitative text analysis, and statistical tools.
- Analyzes text, PDFs, surveys, audio, and video, with transcription support.
- AI features include document chat, coding, summaries, and topic analysis.
Where it doesn't
- Desktop software is limited to Windows and macOS.
- No free plan; access is through paid plans with a 14-day trial.
- Its breadth may exceed the needs of teams focused only on basic text analysis.
SAS Visual Text Analytics — where it wins
- Combines parsing, sentiment, topics, classification and entity extraction
- Visual interfaces support creation and management of text models
- Integrates results with broader SAS analytics workflows
Where it doesn't
- Designed for SAS Viya environments rather than a standalone open-source stack
- Sales-led purchasing may require direct vendor engagement
- Enterprise-oriented scope may exceed the needs of small teams
- MAXQDA9.3/10 · 14-day trial
Desktop analysis for teams combining qualitative research with text and statistical methods.
Visit MAXQDAFull verdict → - SAS Visual Text Analytics9.1/10 · Pricing on request
An enterprise text-analysis suite for modeling, classification and SAS workflow integration.
Visit SASFull verdict →
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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