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Head-to-head · Text Analysis Software

MAXQDA vs SAS Visual Text Analytics

  • Updated Oct 2026
  • Both researched from official sources
  • 4 checks side by side
Higher score MAXQDA #1 in Text Analysis Software 9.3/10 14-day trial Free trial✓ 2 of 3 features Visit MAXQDA
SAS Visual Text Analytics #2 in Text Analysis Software 9.1/10 Pricing on request ✓ 3 of 3 features Visit SAS

MAXQDA leads on 0 checks, SAS Visual Text Analytics on 1, and 3 are even. Who comes out ahead on the 4 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreMAXQDA · 9.3/10
  • Free trialonly MAXQDA
  • Most featuresSAS Visual Text Analytics · 3 of 3

MAXQDA scores higher on our rubric for text analysis software: 9.3 against 9.1 out of 10; our editors rank them #1 and #2.

SAS Visual Text Analytics offers entity extraction; MAXQDA doesn't.

MAXQDA is the better fit for established qualitative and mixed-methods teams. SAS Visual Text Analytics is the better fit for large organizations building text analytics workflows.

  • MAXQDA fits best

    Established qualitative and mixed-methods teams

  • SAS Visual Text Analytics fits best

    Large organizations building text analytics workflows

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Side by side

Feature MAXQDA 9.3/10 Visit ↗ SAS Visual Text Analytics 9.1/10 Visit ↗
At a glance
Editor score 9.3 9.1
Ranking #1 in Text Analysis Software #2 in Text Analysis Software
Best for Established qualitative and mixed-methods teams Large organizations building text analytics workflows
Pricing model Paid Paid
Starting price — Pricing on request
Free plan — Not checked yet
Free trial 14 days —
Built for Solo, Small business, Mid-market, Enterprise Mid-market, Enterprise
Features MAXQDA 2/3 · SAS Visual Text Analytics 3/3
Sentiment analysis ✓ ✓
Topic modeling ✓ ✓
Entity extraction — ✓ (best)
Specs
Supported languages Not checked yet Not checked yet
Text input sources Not checked yet Not checked yet
Export formats Not checked yet Not checked yet
Our review
Pros
  • Combines qualitative coding, quantitative text analysis, and statistical tools.
  • Analyzes text, PDFs, surveys, audio, and video, with transcription support.
  • AI features include document chat, coding, summaries, and topic analysis.
  • Combines parsing, sentiment, topics, classification and entity extraction
  • Visual interfaces support creation and management of text models
  • Integrates results with broader SAS analytics workflows
Cons
  • Desktop software is limited to Windows and macOS.
  • No free plan; access is through paid plans with a 14-day trial.
  • Its breadth may exceed the needs of teams focused only on basic text analysis.
  • Designed for SAS Viya environments rather than a standalone open-source stack
  • Sales-led purchasing may require direct vendor engagement
  • Enterprise-oriented scope may exceed the needs of small teams
Our verdict

MAXQDA is desktop software for qualitative, quantitative text, and mixed-methods analysis. It is aimed at researchers, universities, research institutions, and corporations that need to work across sources such as text, PDFs, survey…

Read the review →

SAS Visual Text Analytics is text-analysis software within the SAS platform, built for organizations working with large collections of unstructured content. It applies linguistic processing and machine-learning techniques to customer…

Read the review →
  1. MAXQDAText Analysis Software 9.314-day trial
  2. SAS Visual Text AnalyticsText Analysis Software 9.1Pricing on request

Strengths and trade-offs

  • MAXQDA — where it wins

    • Combines qualitative coding, quantitative text analysis, and statistical tools.
    • Analyzes text, PDFs, surveys, audio, and video, with transcription support.
    • AI features include document chat, coding, summaries, and topic analysis.

    Where it doesn't

    • Desktop software is limited to Windows and macOS.
    • No free plan; access is through paid plans with a 14-day trial.
    • Its breadth may exceed the needs of teams focused only on basic text analysis.
  • SAS Visual Text Analytics — where it wins

    • Combines parsing, sentiment, topics, classification and entity extraction
    • Visual interfaces support creation and management of text models
    • Integrates results with broader SAS analytics workflows

    Where it doesn't

    • Designed for SAS Viya environments rather than a standalone open-source stack
    • Sales-led purchasing may require direct vendor engagement
    • Enterprise-oriented scope may exceed the needs of small teams
  • MAXQDA9.3/10 · 14-day trial

    Desktop analysis for teams combining qualitative research with text and statistical methods.

    Visit MAXQDAFull verdict →
  • SAS Visual Text Analytics9.1/10 · Pricing on request

    An enterprise text-analysis suite for modeling, classification and SAS workflow integration.

    Visit SASFull verdict →

More comparisons

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update