Head-to-head · Location Intelligence Software
Maptitude vs Maptive
Maptitude leads on 0 checks, Maptive on 0, and 6 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scoreMaptitude · 9.3/10
- Free trialboth
Maptitude scores higher on our rubric for location intelligence software: 9.3 against 7.5 out of 10; our editors rank them #1 and #18.
Maptitude is the better fit for established teams needing broad GIS analysis. Maptive is the better fit for CRM-connected mapping and territory teams.
- Maptitude fits best
Established teams needing broad GIS analysis
- Maptive fits best
CRM-connected mapping and territory teams
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Side by side
| Feature | Maptitude 9.3/10 Visit ↗ | Maptive 7.5/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 9.3 | 7.5 |
| Ranking | #1 in Location Intelligence Software | #18 in Location Intelligence Software |
| Best for | Established teams needing broad GIS analysis | CRM-connected mapping and territory teams |
| Pricing model | Paid | Paid |
| Starting price | $795/user/yr | $1,250/yr |
| Free plan | — | — |
| Free trial | 30 days | 10 days |
| Free trial length | 30 days · no card needed | 10 days · no card needed |
| Deployment | Cloud, Desktop, Mobile | Cloud, Browser extension |
| Platforms | Web, Windows, macOS, iOS, Android | Web |
| Support | Email, Phone, Tickets, Live chat, Docs · 24/7 | Email, Live chat, Phone, Docs |
| Integrations | 18 integrations | 6 integrations |
| Built for | Small business, Mid-market, Enterprise | Solo, Small business, Mid-market, Enterprise |
| Features Maptitude 4/4 · Maptive 4/4 | ||
| Drive-time analysis | ✓ | ✓ |
| Territory planning | ✓ | ✓ |
| Demographic data | ✓ | ✓ |
| API access | ✓ | ✓ |
| Specs | ||
| Data upload formats | Excel, CSV, Access, SQL Server, Oracle, PostgreSQL, ODBC, Shapefile, KML/KMZ, GeoJSON, MapPoint PTM, CAD | CSV, XLS, XLSX, Google Sheets |
| Included user limit | 1 users | 1 users |
| Our review | ||
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| Our verdict | Maptitude is mapping and geographic information system software for sales, marketing, operations, logistics, site selection, government organizations, analysts, and GIS professionals. It brings together geocoding, demographic and… Read the review → |
Maptive is browser-based location intelligence software for individuals, sales teams, field operations, and enterprises. It turns spreadsheet and CRM data into interactive maps, with tools for drive-time analysis, radius mapping, territory… Read the review → |
Strengths and trade-offs
Maptitude — where it wins
- Combines drive-time, routing, territory, demographic, and facility analysis
- Supports offline desktop GIS plus browser-based mapping and collaboration
- Imports business and GIS data from Excel, databases, CAD, and spatial formats
Where it doesn't
- No free plan is available
- Desktop plans include one country package
- Listed pricing is structured around individual users
Maptive — where it wins
- Drive-time maps, territories, demographics, and route optimization
- Integrates with Salesforce, HubSpot, Zoho CRM, and Google Sheets
- Supports sharing, embedding, exports, and REST API access
Where it doesn't
- The 45 Day Pass and Pro plans are limited to one user
- Team collaboration begins with the higher-priced Team plans
- The platform is web-only and has no free plan
- Maptitude9.3/10 · 30-day trial
A broad location-analysis suite for established teams that need desktop and online GIS.
Visit MaptitudeFull verdict → - Maptive7.5/10 · 10-day trial
A broad mapping toolkit for CRM-connected territory and field operations teams.
Visit MaptiveFull verdict →
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All location intelligence software comparisons → · Full ranking →
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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