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Head-to-head · Bi Platforms

Looker vs Domo

  • Updated Oct 2026
  • Both researched from official sources
  • 3 checks side by side
Higher score Looker #2 in Bi Platforms 9.1/10 Pricing on request ✓ 2 of 4 features Visit Looker
Domo #4 in Bi Platforms 8.8/10 Pricing on request · 30-day trial Free trial✓ 2 of 4 features Visit Domo

Looker leads on 0 checks, Domo on 0, and 3 are even. Who comes out ahead on the 3 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreLooker · 9.1/10
  • Free trialonly Domo

Looker scores higher on our rubric for bi platforms: 9.1 against 8.8 out of 10; our editors rank them #2 and #4.

On deployment, Looker gives you Hybrid where Domo offers Cloud.

Looker is the better fit for organizations needing governed analytics and embedding. Domo is the better fit for teams needing extensive connectors and cloud BI.

  • Looker fits best

    Organizations needing governed analytics and embedding

  • Domo fits best

    Teams needing extensive connectors and cloud BI

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Looker 9.1/10 Visit ↗ Domo 8.8/10 Visit ↗
At a glance
Editor score 9.1 8.8
Ranking #2 in Bi Platforms #4 in Bi Platforms
Best for Organizations needing governed analytics and embedding Teams needing extensive connectors and cloud BI
Pricing model Paid Paid
Starting price — —
Free plan — —
Free trial — 30 days
Deployment Cloud, Self-hosted Cloud, Mobile
Platforms Web Web
Support Live chat, Phone, Tickets, Docs · 24/7 Phone, Tickets, Community, Docs
Compliance SOC 2, ISO 27001, HIPAA, SSO/SAML, 2FA SOC 2, ISO 27001, GDPR, HIPAA
Integrations 6 integrations 1,000+ integrations
Built for Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Looker 2/4 · Domo 2/4
Data modeling Not checked yet Not checked yet
Row-level security ✓ ✓
Embedded analytics ✓ ✓
Scheduled data refresh Not checked yet Not checked yet
Specs
Deployment Hybrid Cloud
Our review
Pros
  • LookML provides a semantic model for governed data exploration.
  • Access filters and user attributes support row-level security.
  • Analytics can be embedded and delivered through scheduled reports.
  • Connects data through more than 1,000 connectors
  • Combines no-code ETL with interactive dashboards and alerts
  • Supports embedded analytics, natural-language queries, and mobile access
Cons
  • Quote-based pricing makes costs less transparent.
  • Each listed edition includes one production instance and set user counts.
  • LookML and governance may be more than teams need for simple dashboards.
  • Cloud-only deployment may not fit teams requiring another deployment model
  • Paid pricing is custom and consumption-based
  • No free plan is available after the 30-day trial
Our verdict

Looker is Google Cloud’s business intelligence platform for organizations that need governed data exploration, dashboards, scheduled reporting, or analytics embedded in websites and applications. Teams model data with LookML, then use…

Read the review →

Domo brings data integration, transformation, analytics, and reporting into a cloud business intelligence platform. It is aimed at organizations that need to pull data from many systems, turn it into dashboards or scheduled reports, and…

Read the review →
  1. LookerBi Platforms 9.1Pricing on request
  2. DomoBi Platforms 8.8Pricing on request · 30-day trial

Strengths and trade-offs

  • Looker — where it wins

    • LookML provides a semantic model for governed data exploration.
    • Access filters and user attributes support row-level security.
    • Analytics can be embedded and delivered through scheduled reports.

    Where it doesn't

    • Quote-based pricing makes costs less transparent.
    • Each listed edition includes one production instance and set user counts.
    • LookML and governance may be more than teams need for simple dashboards.

  • Domo — where it wins

    • Connects data through more than 1,000 connectors
    • Combines no-code ETL with interactive dashboards and alerts
    • Supports embedded analytics, natural-language queries, and mobile access

    Where it doesn't

    • Cloud-only deployment may not fit teams requiring another deployment model
    • Paid pricing is custom and consumption-based
    • No free plan is available after the 30-day trial
  • Looker9.1/10 · Pricing on request

    Looker pairs LookML modeling with governed exploration, dashboards, and embedded analytics.

    Visit LookerFull verdict →
  • Domo8.8/10 · Pricing on request · 30-day trial

    A cloud BI platform with broad connectors, no-code ETL, dashboards, and AI features.

    Visit DomoFull verdict →

More comparisons

All bi platforms comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update