Head-to-head · Label and Artwork Management Software
Loftware Smartflow vs ManageArtworks
Loftware Smartflow leads on 0 checks, ManageArtworks on 0, and 6 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scoreLoftware Smartflow · 8.8/10
- Free trialonly ManageArtworks
Loftware Smartflow scores higher on our rubric for label and artwork management software: 8.8 against 7.9 out of 10; our editors rank them #2 and #4.
Loftware Smartflow is the better fit for teams coordinating artwork, copy and regulatory workflows. ManageArtworks is the better fit for teams managing packaging artwork, copy, and approvals.
- Loftware Smartflow fits best
Teams coordinating artwork, copy and regulatory workflows
- ManageArtworks fits best
Teams managing packaging artwork, copy, and approvals
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Side by side
| Feature | Loftware Smartflow 8.8/10 Visit ↗ | ManageArtworks 7.9/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 8.8 | 7.9 |
| Ranking | #2 in Label and Artwork Management Software | #4 in Label and Artwork Management Software |
| Best for | Teams coordinating artwork, copy and regulatory workflows | Teams managing packaging artwork, copy, and approvals |
| Pricing model | Paid | Paid |
| Starting price | Pricing on request | $359/mo |
| Free plan | Not checked yet | — |
| Free trial | — | 14 days |
| Deployment | Cloud | Cloud, Browser extension |
| Platforms | Web | Web |
| Support | Phone | Email, Tickets, Docs · 24/7 |
| Compliance | SOC 2 | ISO 27001, GDPR, SSO/SAML |
| Integrations | 2 integrations | 5 integrations |
| Built for | Small business, Mid-market, Enterprise | Small business, Mid-market, Enterprise |
| Features Loftware Smartflow 5/5 · ManageArtworks 5/5 | ||
| Artwork proofing | ✓ | ✓ |
| Approval workflows | ✓ | ✓ |
| Version control | ✓ | ✓ |
| Regulatory content | ✓ | ✓ |
| ERP integrations | ✓ | ✓ |
| Specs | ||
| Supported languages | Not checked yet | Not checked yet |
| Our review | ||
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| Cons |
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| Our verdict | Loftware Smartflow coordinates packaging artwork and pack-copy work from project initiation through review and approval. It is aimed at teams that need shared workflows for artwork, reusable content and regulated review, from small… Read the review → |
ManageArtworks brings packaging artwork review, approvals, digital assets, and copy management into a shared workflow. It is aimed at teams working on labels and packaging, including FMCG, pharmaceutical, cosmetics, and beverage brands.… Read the review → |
Strengths and trade-offs
Loftware Smartflow — where it wins
- Review high-resolution artwork in a browser with comparison and annotation.
- Route configurable approvals and manage assets and phrase versions centrally.
- Connect project data and files through SAP, RIMS and APIs.
Where it doesn't
- Pricing requires contacting sales.
- Phrase Library is an optional separately licensed module.
- The product is focused on packaging artwork and copy workflows.
ManageArtworks — where it wins
- Serial and parallel approval workflows with annotations and reviewer comments
- Compares text, images, barcodes, and colors across artwork versions
- Manages packaging copy, translations, specifications, and bills of materials
Where it doesn't
- No free plan; Pro starts at $359/month with annual billing
- Pack copy management and enterprise integrations are on the Custom plan
- The entry plan's supported-language limit is not documented on the pricing page
- Loftware Smartflow8.8/10 · Pricing on request
Artwork proofing, copy versioning and approval workflows in a cloud-based system.
Visit LoftwareFull verdict → - ManageArtworks7.9/10 · 14-day trial
Broad artwork and copy management, with a $359/month annual-billing entry price.
Visit ManageArtworksFull verdict →
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All label and artwork management software comparisons → · Full ranking →
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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