Suggestions appear as you type. Use the up and down arrows to choose one and Enter to open it.

This page's audience our own tag's counts — open to see them
–Visits
–Page views
–Clicks to vendors
–Time on page
–Reading now
Clicks to vendors, by tool
  • –
Top countries
  • –
Devices
  • –

– · visits, page views and clicks counted by our own tag, which counts more than our checked analytics; every figure rounded down · how we count

Head-to-head · Rank Tracking Software

Local Search Grid vs Whitespark Local Rank Tracker

  • Updated Oct 2026
  • Both researched from official sources
  • 5 checks side by side
Higher score Local Search Grid #3 in Rank Tracking Software 9.0/10 14-day trial Free trial✓ 2 of 3 features Visit site
Whitespark Local Rank Tracker #15 in Rank Tracking Software 7.7/10 14-day trial Free trial✓ 3 of 3 features Visit Whitespark

Local Search Grid leads on 0 checks, Whitespark Local Rank Tracker on 1, and 4 are even. Who comes out ahead on the 5 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreLocal Search Grid · 9.0/10
  • Free trialboth
  • Most featuresWhitespark Local Rank Tracker · 3 of 3

Local Search Grid scores higher on our rubric for rank tracking software: 9.0 against 7.7 out of 10; our editors rank them #3 and #15.

On update frequency, Local Search Grid gives you Weekly where Whitespark Local Rank Tracker offers Daily. Whitespark Local Rank Tracker offers mobile rank tracking; Local Search Grid doesn't.

Local Search Grid is the better fit for local SEO teams needing map-based comparisons. Whitespark Local Rank Tracker is the better fit for local SEO specialists.

  • Local Search Grid fits best

    Local SEO teams needing map-based comparisons

  • Whitespark Local Rank Tracker fits best

    Local SEO specialists

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Local Search Grid 9.0/10 Visit ↗ Whitespark Local Rank Tracker 7.7/10 Visit ↗
At a glance
Editor score 9.0 7.7
Ranking #3 in Rank Tracking Software #15 in Rank Tracking Software
Best for Local SEO teams needing map-based comparisons Local SEO specialists
Pricing model Paid Paid
Starting price — $14/mo
Free plan — —
Free trial 14 days 14 days
Free trial length 14 days · no card needed 14 days
Deployment Cloud Cloud
Platforms Web Web
Support Email, Live chat, Docs · 24/7 Email, Phone, Docs
Built for Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Local Search Grid 2/3 · Whitespark Local Rank Tracker 3/3
Competitor tracking ✓ ✓
Mobile rank tracking — ✓ (best)
Historical ranking data ✓ ✓
Specs
Keyword limit 100 keywords 100 keywords
Update frequency Weekly Daily
Location tracking Local Not checked yet
Search engines Google Local Finder Google, Bing
Our review
Pros
  • Configurable Google Search and Maps ranking grids
  • Competitor comparisons at individual grid points
  • Scheduled reports with historical date comparisons
  • Tracks Google and Bing across desktop, mobile, Maps, Local Pack, and organic results
  • Supports city, postal code, and coordinate-based location tracking
  • Adds competitor comparisons, Visibility Score, and white-label reporting
Cons
  • Pricing is presented as price on request
  • Web-only platform
  • Focused on Google Search and Google Maps
  • No free plan; access starts with a paid subscription
  • Web-only access limits platform flexibility
  • Entry pricing covers 100 location keywords, with higher caps on paid tiers
Our verdict

Local Search Grid is a BrightLocal tool for businesses, agencies, and consultants that need to monitor local search visibility across a geographic area. Instead of reducing performance to one city-wide position, it measures rankings at…

Read the review →

Whitespark Local Rank Tracker is designed for businesses, consultants, and agencies monitoring local and organic search performance. It covers Google and Bing results across desktop and mobile, with tracking for Maps, Local Pack listings,…

Read the review →
  1. Local Search GridRank Tracking Software 9.014-day trial
  2. Whitespark Local Rank TrackerRank Tracking Software 7.714-day trial

Strengths and trade-offs

  • Local Search Grid — where it wins

    • Configurable Google Search and Maps ranking grids
    • Competitor comparisons at individual grid points
    • Scheduled reports with historical date comparisons

    Where it doesn't

    • Pricing is presented as price on request
    • Web-only platform
    • Focused on Google Search and Google Maps

  • Whitespark Local Rank Tracker — where it wins

    • Tracks Google and Bing across desktop, mobile, Maps, Local Pack, and organic results
    • Supports city, postal code, and coordinate-based location tracking
    • Adds competitor comparisons, Visibility Score, and white-label reporting

    Where it doesn't

    • No free plan; access starts with a paid subscription
    • Web-only access limits platform flexibility
    • Entry pricing covers 100 location keywords, with higher caps on paid tiers
  • Local Search Grid9.0/10 · 14-day trial

    A focused Google Search and Maps tracker for comparing local visibility by location.

    Visit siteFull verdict →
  • Whitespark Local Rank Tracker7.7/10 · 14-day trial

    A focused rank tracker for local SEO teams needing detailed location-level visibility.

    Visit WhitesparkFull verdict →

More comparisons

All rank tracking software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update