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Head-to-head · AI Voice Assistants

LG ThinQ vs Amazon Alexa

  • Updated Oct 2026
  • Both researched from official sources
  • 6 checks side by side
LG ThinQ #6 in AI Voice Assistants 7.9/10 Free plan Free plan✓ 2 of 5 features Visit LG ThinQ
Amazon Alexa #8 in AI Voice Assistants 7.9/10 Free plan Free plan✓ 4 of 5 features Visit Amazon Alexa

LG ThinQ leads on 0 checks, Amazon Alexa on 0, and 6 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Free planboth
  • Most featuresAmazon Alexa · 4 of 5

LG ThinQ and Amazon Alexa score identically on our rubric (7.9 out of 10) for ai voice assistants; LG ThinQ sits at #6 and Amazon Alexa at #8 in our editorial ranking, so the choice comes down to fit.

LG ThinQ is the better fit for LG appliance owners wanting voice-linked device control. Amazon Alexa is the better fit for voice-first help and smart-home routines.

  • LG ThinQ fits best

    LG appliance owners wanting voice-linked device control

  • Amazon Alexa fits best

    Voice-first help and smart-home routines

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature LG ThinQ 7.9/10 Visit ↗ Amazon Alexa 7.9/10 Visit ↗
At a glance
Editor score 7.9 7.9
Ranking #6 in AI Voice Assistants #8 in AI Voice Assistants
Best for LG appliance owners wanting voice-linked device control Voice-first help and smart-home routines
Pricing model Free Free plan + paid
Starting price Free plan —
Free plan ✓ ✓
Free trial — —
Deployment Cloud, Mobile Cloud, Mobile
Platforms iOS, Android Web, iOS, Android
Support Docs Docs
Built for Solo, Small business, Mid-market, Enterprise Solo, Small business
Features LG ThinQ 2/5 · Amazon Alexa 4/5
Mobile apps ✓ ✓
Desktop apps Not checked yet —
Smart-home control ✓ ✓
Custom actions Not checked yet ✓ (best)
Web search Not checked yet ✓ (best)
Specs
Conversation memory Not checked yet Persistent
Our review
Pros
  • Monitor and control compatible LG appliances remotely
  • Get appliance status notifications and adjust supported settings
  • Manage connected devices and use compatible voice assistants
  • Conversational answers with personal details and context across supported devices
  • Voice-created routines combine triggers, actions and compatible smart-home control
  • Handles calendars, document questions, shopping, bookings and schedule summaries
Cons
  • Focused on appliance management, not a standalone voice assistant
  • Remote control depends on compatible LG appliance models
  • Voice services and availability vary by model and region
  • Alexa+ free access is limited to a text-based chat experience
  • No desktop app; access is through web, mobile or Alexa-enabled devices
  • Feature availability varies by region and support is centered on documentation
Our verdict

LG ThinQ is LG Electronics’ connected-home app for monitoring and controlling compatible LG appliances. It is intended for LG appliance owners who want to check device status, adjust supported settings remotely, and receive notifications…

Read the review →

Amazon Alexa is a cloud and mobile voice assistant for people who want spoken answers, everyday task management and control of compatible smart-home devices. It works through Alexa-enabled hardware, Alexa.com and the Alexa app on iOS and…

Read the review →
  1. LG ThinQAI Voice Assistants 7.9Free plan
  2. Amazon AlexaAI Voice Assistants 7.9Free plan

Strengths and trade-offs

  • LG ThinQ — where it wins

    • Monitor and control compatible LG appliances remotely
    • Get appliance status notifications and adjust supported settings
    • Manage connected devices and use compatible voice assistants

    Where it doesn't

    • Focused on appliance management, not a standalone voice assistant
    • Remote control depends on compatible LG appliance models
    • Voice services and availability vary by model and region
  • Amazon Alexa — where it wins

    • Conversational answers with personal details and context across supported devices
    • Voice-created routines combine triggers, actions and compatible smart-home control
    • Handles calendars, document questions, shopping, bookings and schedule summaries

    Where it doesn't

    • Alexa+ free access is limited to a text-based chat experience
    • No desktop app; access is through web, mobile or Alexa-enabled devices
    • Feature availability varies by region and support is centered on documentation
  • LG ThinQ7.9/10 · Free plan

    A free appliance-management app with voice control through compatible assistant services.

    Visit LG ThinQFull verdict →
  • Amazon Alexa7.9/10 · Free plan

    A capable voice assistant with smart-home routines and Alexa+ conversations, subject to regional limits.

    Visit Amazon AlexaFull verdict →

More comparisons

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update