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Head-to-head · AI Voice Assistants

Bixby vs LG ThinQ

  • Updated Oct 2026
  • Both researched from official sources
  • 3 checks side by side
Higher score Bixby #2 in AI Voice Assistants 8.5/10 Free plan Free plan✓ 1 of 5 features Visit Samsung
LG ThinQ #6 in AI Voice Assistants 7.9/10 Free plan Free plan✓ 2 of 5 features Visit LG ThinQ

Bixby leads on 0 checks, LG ThinQ on 0, and 3 are even. Who comes out ahead on the 3 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreBixby · 8.5/10
  • Free planboth
  • Most featuresLG ThinQ · 2 of 5

Bixby scores higher on our rubric for ai voice assistants: 8.5 against 7.9 out of 10; our editors rank them #2 and #6.

Bixby is the better fit for samsung Galaxy owners automating device tasks. LG ThinQ is the better fit for LG appliance owners wanting voice-linked device control.

  • Bixby fits best

    Samsung Galaxy owners automating device tasks

  • LG ThinQ fits best

    LG appliance owners wanting voice-linked device control

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Bixby 8.5/10 Visit ↗ LG ThinQ 7.9/10 Visit ↗
At a glance
Editor score 8.5 7.9
Ranking #2 in AI Voice Assistants #6 in AI Voice Assistants
Best for Samsung Galaxy owners automating device tasks LG appliance owners wanting voice-linked device control
Pricing model Free Free
Starting price Free plan Free plan
Free plan ✓ ✓
Free trial — —
Deployment Mobile Cloud, Mobile
Platforms Android iOS, Android
Support Live chat, Community, Docs Docs
Built for Solo Solo, Small business, Mid-market, Enterprise
Features Bixby 1/5 · LG ThinQ 2/5
Mobile apps ✓ ✓
Desktop apps Not checked yet Not checked yet
Smart-home control Not checked yet ✓ (best)
Custom actions Not checked yet Not checked yet
Web search Not checked yet Not checked yet
Specs
Conversation memory Not checked yet Not checked yet
Our review
Pros
  • Controls Galaxy settings and supports voice, text and tap interactions.
  • Quick Commands chain actions; Routines automate settings and tasks.
  • Connects with Samsung apps and SmartThings, with accessibility tools.
  • Monitor and control compatible LG appliances remotely
  • Get appliance status notifications and adjust supported settings
  • Manage connected devices and use compatible voice assistants
Cons
  • Android-only listing limits its reach beyond Android devices.
  • Its scope centers on Galaxy devices and Samsung services.
  • Features vary by country, language, device model and software version.
  • Focused on appliance management, not a standalone voice assistant
  • Remote control depends on compatible LG appliance models
  • Voice services and availability vary by model and region
Our verdict

Bixby is Samsung’s AI assistant, built into compatible Galaxy phones, tablets, watches, earbuds, TVs, computers and household devices. It is aimed at people who want to control devices and complete everyday tasks through voice, text or…

Read the review →

LG ThinQ is LG Electronics’ connected-home app for monitoring and controlling compatible LG appliances. It is intended for LG appliance owners who want to check device status, adjust supported settings remotely, and receive notifications…

Read the review →
  1. BixbyAI Voice Assistants 8.5Free plan
  2. LG ThinQAI Voice Assistants 7.9Free plan

Strengths and trade-offs

  • Bixby — where it wins

    • Controls Galaxy settings and supports voice, text and tap interactions.
    • Quick Commands chain actions; Routines automate settings and tasks.
    • Connects with Samsung apps and SmartThings, with accessibility tools.

    Where it doesn't

    • Android-only listing limits its reach beyond Android devices.
    • Its scope centers on Galaxy devices and Samsung services.
    • Features vary by country, language, device model and software version.

  • LG ThinQ — where it wins

    • Monitor and control compatible LG appliances remotely
    • Get appliance status notifications and adjust supported settings
    • Manage connected devices and use compatible voice assistants

    Where it doesn't

    • Focused on appliance management, not a standalone voice assistant
    • Remote control depends on compatible LG appliance models
    • Voice services and availability vary by model and region

More comparisons

All AI voice assistants comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update