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Head-to-head · Conversational Form Software

Jotform vs Landbot

  • Updated Oct 2026
  • Both researched from official sources
  • 1 check side by side
Higher score Jotform #4 in Conversational Form Software 8.7/10 Free plan Free plan✓ 0 of 2 features Visit Jotform
Landbot #5 in Conversational Form Software 8.6/10 Free plan · 14-day trial Free planFree trial✓ 0 of 2 features Visit Landbot

Jotform leads on 0 checks, Landbot on 0, and 1 is even. Who comes out ahead on the 1 yes/no, price and count check where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreJotform · 8.7/10
  • Free planboth
  • Free trialonly Landbot

Jotform scores higher on our rubric for conversational form software: 8.7 against 8.6 out of 10; our editors rank them #4 and #5.

Jotform is the better fit for template-rich forms and mobile data collection. Landbot is the better fit for teams building web and messaging conversations.

  • Jotform fits best

    Template-rich forms and mobile data collection

  • Landbot fits best

    Teams building web and messaging conversations

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. How we rank.

Side by side

Feature Jotform 8.7/10 Visit ↗ Landbot 8.6/10 Visit ↗
At a glance
Editor score 8.7 8.6
Ranking #4 in Conversational Form Software #5 in Conversational Form Software
Best for Template-rich forms and mobile data collection Teams building web and messaging conversations
Pricing model Free plan + paid Free plan + paid
Starting price $39/mo €32/mo
Free plan ✓ ✓
Free trial — 14 days
Money-back guarantee 30 days 7 days
Deployment Cloud, Mobile Cloud, Browser extension
Platforms Web, iOS, Android Web
Support Tickets, Docs · 24/7 Email, Live chat, Community, Docs
Compliance SOC 2, GDPR, HIPAA, PCI DSS, 2FA SOC 2, GDPR
Integrations 200+ integrations 20+ integrations
Built for Solo, Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Jotform 0/2 · Landbot 0/2
Branching logic Not checked yet Not checked yet
Custom branding Not checked yet Not checked yet
Specs
Response limit Not checked yet Not checked yet
Logic capabilities Not checked yet Not checked yet
Embed options Not checked yet Not checked yet
Native integrations Not checked yet Not checked yet
Our review
Pros
  • 20,000+ templates, conditional logic, quizzes, and file uploads
  • Collect payments, recurring payments, and electronic signatures
  • Mobile apps support offline data collection
  • Visual flows combine rules, conditions, templates, and AI workflow generation
  • AI agents can answer from a customer-provided knowledge base
  • Supports lead workflows and human handoff across web and messaging channels
Cons
  • Starter limits users to 5 active forms and includes Jotform branding
  • Bronze starts at $39/month for 25 forms and 1,000 monthly submissions
  • Conversational forms are an adjacent fit rather than its sole focus
  • Free plan is limited to 100 chats per month and excludes AI chats
  • Starter limits usage to 500 chats and 100 AI chats per month
  • WhatsApp support requires the Professional WA plan
Our verdict

Jotform is a no-code form builder for individuals and organizations that need to collect information online or through mobile apps. It suits teams creating varied forms without coding, including use cases involving payments, signatures,…

Read the review →

Landbot is a no-code platform for building rule-based chatbots and AI agents for websites, WhatsApp Business, Facebook Messenger, and API-connected channels. Marketing, sales, support, and revenue teams can use visual flows to collect…

Read the review →
  1. JotformConversational Form Software 8.7Free plan
  2. LandbotConversational Form Software 8.6Free plan · 14-day trial

Strengths and trade-offs

  • Jotform — where it wins

    • 20,000+ templates, conditional logic, quizzes, and file uploads
    • Collect payments, recurring payments, and electronic signatures
    • Mobile apps support offline data collection

    Where it doesn't

    • Starter limits users to 5 active forms and includes Jotform branding
    • Bronze starts at $39/month for 25 forms and 1,000 monthly submissions
    • Conversational forms are an adjacent fit rather than its sole focus

  • Landbot — where it wins

    • Visual flows combine rules, conditions, templates, and AI workflow generation
    • AI agents can answer from a customer-provided knowledge base
    • Supports lead workflows and human handoff across web and messaging channels

    Where it doesn't

    • Free plan is limited to 100 chats per month and excludes AI chats
    • Starter limits usage to 500 chats and 100 AI chats per month
    • WhatsApp support requires the Professional WA plan
  • Jotform8.7/10 · Free plan

    A template-rich form builder with payment tools and offline mobile collection.

    Visit JotformFull verdict →
  • Landbot8.6/10 · Free plan · 14-day trial

    A visual builder for guided conversations, AI answers, lead workflows, and human handoff.

    Visit LandbotFull verdict →

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More comparisons

All conversational form software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update