Suggestions appear as you type. Use the up and down arrows to choose one and Enter to open it.

This page's audience real numbers from our own analytics — open to see them
–Visitors
–Page views
–Clicks to vendors
–Time on page
–Reading now
Clicks to vendors, by tool
  • –
Top countries
  • –
Devices
  • –

– · counted by iTechGuides's own first-party analytics, bots removed, every figure rounded down · how we count

Head-to-head · Brand Tracking Software

Ipsos Brand Health Essentials vs SurveyMonkey

  • Updated Sep 2026
  • Both researched from official sources
  • 4 checks side by side
Higher score Ipsos Brand Health Essentials #4 in Brand Tracking Software 9.0/10 Pricing on request ✓ 3 of 4 features Contact Ipsos
SurveyMonkey #8 in Brand Tracking Software 8.5/10 Free plan · paid from $30/user/mo (annual) Free plan✓ 0 of 4 features Visit SurveyMonkey

Ipsos Brand Health Essentials leads on 3 checks, SurveyMonkey on 1, and 0 are even. Who comes out ahead on the 4 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreIpsos Brand Health Essentials · 9.0/10
  • Free planonly SurveyMonkey
  • Most featuresIpsos Brand Health Essentials · 3 of 4

Ipsos Brand Health Essentials scores higher on our rubric for brand tracking software: 9.0 against 8.5 out of 10; our editors rank them #4 and #8.

SurveyMonkey offers free plan; Ipsos Brand Health Essentials doesn't publish it. Ipsos Brand Health Essentials offers awareness tracking; SurveyMonkey doesn't publish it. Ipsos Brand Health Essentials offers perception measurement; SurveyMonkey doesn't publish it. Ipsos Brand Health Essentials offers competitor benchmarking; SurveyMonkey doesn't publish it.

Ipsos Brand Health Essentials is the better fit for validated brand health studies with expert guidance. SurveyMonkey is the better fit for affordable, broad survey-led brand research.

  • Ipsos Brand Health Essentials fits best

    Validated brand health studies with expert guidance

  • SurveyMonkey fits best

    Affordable, broad survey-led brand research

Advertiser disclosure: iTechGuides is reader-supported. We may earn a commission when you click some links. How we rank.

Side by side

Feature Ipsos Brand Health Essentials 9.0/10 Visit ↗ SurveyMonkey 8.5/10 Visit ↗
At a glance
Editor score 9.0 8.5
Ranking #4 in Brand Tracking Software #8 in Brand Tracking Software
Best for Validated brand health studies with expert guidance Affordable, broad survey-led brand research
Pricing model Paid Free plan + paid
Starting price Not published Not published
Free plan Not published ✓ (best)
Free trial — —
Built for Small business, Mid-market, Enterprise Solo, Small business, Mid-market, Enterprise
Features Ipsos Brand Health Essentials 3/4 · SurveyMonkey 0/4
Awareness tracking ✓ (best) Not published
Perception measurement ✓ (best) Not published
Competitor benchmarking ✓ (best) Not published
Brand equity dashboard Not published Not published
Specs
Survey frequency Not published Not published
Included responses Not published Not published
Markets supported Not published Not published
Our review
Pros
  • Brand Desire metric is validated against sales data.
  • Measures mental shortlist, top-of-mind awareness, expectations and preference.
  • Combines quality controls, expert analysis and a strategic action report.
  • AI-assisted survey creation, thematic analysis, and sentiment analysis
  • 200+ integrations, API access, and exports to Excel, CSV, SPSS, and PDF
  • Audience respondent panel plus advanced logic and branching options
Cons
  • Buying starts through Ipsos sales rather than a selectable public plan.
  • The core questionnaire is templated; custom questions are optional.
  • Report-led delivery may not fit teams seeking raw-data-only workflows.
  • Basic surveys allow only 10 questions and limited responses
  • SurveyMonkey Audience respondent-panel responses are sold separately
  • Premier Annual lists $139 per month on annual billing
Our verdict

Ipsos Brand Health Essentials is a brand-monitoring and research service for organizations that need a rapid view of brand performance. It tracks mental availability, expectations, preference and competitive standing through Ipsos' Brand…

Read the review →

SurveyMonkey is a cloud and mobile survey platform for individuals, researchers, marketers, human-resources teams, and enterprises. It supports survey and form creation through templates and AI assistance, distribution through web, email,…

Read the review →
  1. Ipsos Brand Health EssentialsBrand Tracking Software 9.0Pricing on request
  2. SurveyMonkeyBrand Tracking Software 8.5Free plan · paid from $30/user/mo (annual)

Strengths and trade-offs

  • Ipsos Brand Health Essentials — where it wins

    • Brand Desire metric is validated against sales data.
    • Measures mental shortlist, top-of-mind awareness, expectations and preference.
    • Combines quality controls, expert analysis and a strategic action report.

    Where it doesn't

    • Buying starts through Ipsos sales rather than a selectable public plan.
    • The core questionnaire is templated; custom questions are optional.
    • Report-led delivery may not fit teams seeking raw-data-only workflows.

  • SurveyMonkey — where it wins

    • AI-assisted survey creation, thematic analysis, and sentiment analysis
    • 200+ integrations, API access, and exports to Excel, CSV, SPSS, and PDF
    • Audience respondent panel plus advanced logic and branching options

    Where it doesn't

    • Basic surveys allow only 10 questions and limited responses
    • SurveyMonkey Audience respondent-panel responses are sold separately
    • Premier Annual lists $139 per month on annual billing
  • Ipsos Brand Health Essentials9.0/10 · Pricing on request

    A guided brand-health research service linking preference metrics to sales-oriented analysis.

    Contact IpsosFull verdict →
  • SurveyMonkey8.5/10 · Free plan · paid from $30/user/mo (annual)

    Broad survey-led brand research with AI analysis, integrations, and accessible paid tiers.

    Visit SurveyMonkeyFull verdict →

More comparisons

All brand tracking software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026

Last updated · How we research and update