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Head-to-head · Data Storytelling Tools

Infogram vs Understand

  • Updated Oct 2026
  • Both researched from official sources
  • 5 checks side by side
Higher score Infogram #3 in Data Storytelling Tools 9.0/10 Free plan Free plan✓ 0 of 4 features Visit Infogram
Understand #5 in Data Storytelling Tools 8.8/10 Free plan · 14-day trial Free planFree trial✓ 4 of 4 features Visit Understand

Infogram leads on 0 checks, Understand on 0, and 5 are even. Who comes out ahead on the 5 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreInfogram · 9.0/10
  • Free planboth
  • Free trialonly Understand
  • Most featuresUnderstand · 4 of 4

Infogram scores higher on our rubric for data storytelling tools: 9.0 against 8.8 out of 10; our editors rank them #3 and #5.

Infogram is the better fit for branded interactive reports and infographics. Understand is the better fit for connected scrollytelling for analytics teams.

  • Infogram fits best

    Branded interactive reports and infographics

  • Understand fits best

    Connected scrollytelling for analytics teams

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Side by side

Feature Infogram 9.0/10 Visit ↗ Understand 8.8/10 Visit ↗
At a glance
Editor score 9.0 8.8
Ranking #3 in Data Storytelling Tools #5 in Data Storytelling Tools
Best for Branded interactive reports and infographics Connected scrollytelling for analytics teams
Pricing model Free plan + paid Free plan + paid
Starting price — —
Free plan ✓ ✓
Free trial — 14 days
Deployment Cloud Cloud
Platforms Web Web
Integrations 9 integrations 14 integrations
Features Infogram 0/4 · Understand 4/4
Interactive visualizations Not checked yet ✓ (best)
Narrative annotations Not checked yet ✓ (best)
Presentation flow Not checked yet ✓ (best)
Live data refresh Not checked yet ✓ (best)
Specs
Share mode Not checked yet Both
Data source limit Not checked yet Not checked yet
Our review
Pros
  • Creates infographics, charts, maps, dashboards, reports, slides, and posters
  • Supports interactive maps, animated charts, tooltips, legends, and embeds
  • Offers branding, collaboration, analytics, live connections, and API access
  • Sequential cards turn analysis into guided, interactive stories.
  • Connects to spreadsheets, databases, OLAP cubes, APIs, and files.
  • AI analysis, scheduled updates, sharing, and notifications support distribution.
Cons
  • The free plan is limited to 10 projects
  • Advanced branding and collaboration require higher-tier plans
  • Some export, connector, and privacy features are plan-dependent
  • Starter supports only a single editor.
  • Growth pricing starts at $25 per editor monthly with annual billing.
  • The scrollytelling format may not suit every data presentation need.
Our verdict

Infogram is a web-based platform for creating infographics, charts, maps, dashboards, reports, slides, posters, and other data visualizations. It is suited to individuals, businesses, publishers, marketers, researchers, and teams that need…

Read the review →

Understand is a data storytelling platform for individuals, teams, and organizations that need to turn data into guided visual stories. It combines sequential scrollytelling cards with interactive charts, narrative annotations,…

Read the review →
  1. InfogramData Storytelling Tools 9.0Free plan
  2. UnderstandData Storytelling Tools 8.8Free plan · 14-day trial

Strengths and trade-offs

  • Infogram — where it wins

    • Creates infographics, charts, maps, dashboards, reports, slides, and posters
    • Supports interactive maps, animated charts, tooltips, legends, and embeds
    • Offers branding, collaboration, analytics, live connections, and API access

    Where it doesn't

    • The free plan is limited to 10 projects
    • Advanced branding and collaboration require higher-tier plans
    • Some export, connector, and privacy features are plan-dependent

  • Understand — where it wins

    • Sequential cards turn analysis into guided, interactive stories.
    • Connects to spreadsheets, databases, OLAP cubes, APIs, and files.
    • AI analysis, scheduled updates, sharing, and notifications support distribution.

    Where it doesn't

    • Starter supports only a single editor.
    • Growth pricing starts at $25 per editor monthly with annual billing.
    • The scrollytelling format may not suit every data presentation need.

More comparisons

All data storytelling tools comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update