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Head-to-head · Rental Property Showing Software

iApartments Self-Guided Tours vs ShowingHero

  • Updated Oct 2026
  • Both researched from official sources
  • 6 checks side by side

iApartments Self-Guided Tours leads on 0 checks, ShowingHero on 0, and 6 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreiApartments Self-Guided Tours · 9.0/10

iApartments Self-Guided Tours scores higher on our rubric for rental property showing software: 9.0 against 8.7 out of 10; our editors rank them #3 and #6.

iApartments Self-Guided Tours is the better fit for multifamily teams needing guided self-tour operations. ShowingHero is the better fit for managers seeking inexpensive showing automation.

  • iApartments Self-Guided Tours fits best

    Multifamily teams needing guided self-tour operations

  • ShowingHero fits best

    Managers seeking inexpensive showing automation

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Side by side

Feature iApartments Self-Guided Tours 9.0/10 Visit ↗ ShowingHero 8.7/10 Visit ↗
At a glance
Editor score 9.0 8.7
Ranking #3 in Rental Property Showing Software #6 in Rental Property Showing Software
Best for Multifamily teams needing guided self-tour operations Managers seeking inexpensive showing automation
Pricing model Paid Paid
Starting price $162/unit/yr $20/unit/mo
Free plan — —
Free trial — —
Deployment Cloud, Mobile Cloud
Platforms Web, iOS, Android Web
Support Email, Phone Email, Phone, Docs
Integrations 12 integrations 7 integrations
Built for Mid-market, Enterprise Small business, Mid-market, Enterprise
Features iApartments Self-Guided Tours 5/5 · ShowingHero 5/5
Self-guided tours ✓ ✓
Access control ✓ ✓
Prospect scheduling ✓ ✓
Showing feedback ✓ ✓
Automated follow-up ✓ ✓
Specs
Mobile support Browser Browser
Max properties Not checked yet Not checked yet
Our review
Pros
  • Schedules prospects, manages unit inventory, and captures tour activity
  • Uses government ID and biometric selfie verification for prospect access
  • Syncs tour and prospect data with major leasing and property platforms
  • Self-guided tours with electronic smart lockboxes
  • Automated scheduling, reminders, notifications, and follow-up
  • Pricing starts at $1.50 per unit monthly
Cons
  • Annual pricing starts at $162 per unit, making deployment a significant cost
  • Higher-tier packages add smart-apartment capabilities beyond tour operations
  • Access hardware and platform integrations may require broader deployment planning
  • Web platform rather than a native mobile app
  • No free plan
  • Per-listing pricing can cost more for larger portfolios
Our verdict

iApartments Self-Guided Tours is designed for multifamily, student-housing, and build-to-rent communities that want prospects to tour apartments without an on-site leasing agent. Prospects can select available units, schedule visits,…

Read the review →

ShowingHero is a hosted leasing and property-showing platform for property managers and real estate agents. It brings prospect scheduling, agent calendars, self-guided tours, screening questions, automated email and SMS notifications,…

Read the review →
  1. iApartments Self-Guided ToursRental Property Showing Software 9.0Paid
  2. ShowingHeroRental Property Showing Software 8.7Paid

Strengths and trade-offs

  • iApartments Self-Guided Tours — where it wins

    • Schedules prospects, manages unit inventory, and captures tour activity
    • Uses government ID and biometric selfie verification for prospect access
    • Syncs tour and prospect data with major leasing and property platforms

    Where it doesn't

    • Annual pricing starts at $162 per unit, making deployment a significant cost
    • Higher-tier packages add smart-apartment capabilities beyond tour operations
    • Access hardware and platform integrations may require broader deployment planning
  • ShowingHero — where it wins

    • Self-guided tours with electronic smart lockboxes
    • Automated scheduling, reminders, notifications, and follow-up
    • Pricing starts at $1.50 per unit monthly

    Where it doesn't

    • Web platform rather than a native mobile app
    • No free plan
    • Per-listing pricing can cost more for larger portfolios

More comparisons

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update