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Head-to-head · Cms No Code

HubSpot Content Hub vs Contentful

  • Updated Oct 2026
  • Both researched from official sources
  • 1 check side by side
Higher score HubSpot Content Hub #2 in Cms No Code 9.3/10 Free plan · 14-day trial Free planFree trial✓ 0 of 2 features Visit HubSpot
Contentful #8 in Cms No Code 8.8/10 Free plan Free plan✓ 0 of 2 features Visit Contentful

HubSpot Content Hub leads on 0 checks, Contentful on 0, and 1 is even. Who comes out ahead on the 1 yes/no, price and count check where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreHubSpot Content Hub · 9.3/10
  • Free planboth
  • Free trialonly HubSpot Content Hub

HubSpot Content Hub scores higher on our rubric for cms no code: 9.3 against 8.8 out of 10; our editors rank them #2 and #8.

HubSpot Content Hub is the better fit for marketing teams managing web and campaign content. Contentful is the better fit for larger teams needing a mature headless CMS.

  • HubSpot Content Hub fits best

    Marketing teams managing web and campaign content

  • Contentful fits best

    Larger teams needing a mature headless CMS

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature HubSpot Content Hub 9.3/10 Visit ↗ Contentful 8.8/10 Visit ↗
At a glance
Editor score 9.3 8.8
Ranking #2 in Cms No Code #8 in Cms No Code
Best for Marketing teams managing web and campaign content Larger teams needing a mature headless CMS
Pricing model Free plan + paid Free plan + paid
Starting price — $300/mo
Free plan ✓ ✓
Free trial 14 days —
Deployment Cloud, Mobile Cloud
Platforms Web, iOS, Android Web
Support Phone, Community, Docs Tickets, Docs, Community · 24/7
Compliance SOC 2, GDPR, SSO/SAML, 2FA SOC 2, ISO 27001, PCI DSS, SSO/SAML
Built for Solo, Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features HubSpot Content Hub 0/2 · Contentful 0/2
Custom domain Not checked yet Not checked yet
API access Not checked yet Not checked yet
Specs
Content modeling Not checked yet Not checked yet
Publishing workflow Not checked yet Not checked yet
Locales Not checked yet Not checked yet
Content export Not checked yet Not checked yet
Our review
Pros
  • Build website pages and landing pages, then publish blogs and SEO content.
  • Support multilingual content, personalization, and approval workflows.
  • Use granular permissions, structured properties, and AI writing tools.
  • Structured modeling with REST and GraphQL APIs supports omnichannel delivery.
  • Configurable locales, fallbacks, and unpublished-content preview aid editorial work.
  • Fine-grained roles, webhooks, image tools, and 100 integrations expand workflows.
Cons
  • Free is limited to up to 2 users.
  • Advanced governance and publishing controls sit in higher editions.
  • Starter pricing may be promotional and change over time.
  • Paid access starts at $300 per month on the Lite plan.
  • Free and Lite plans each include only 1 Starter Space.
  • Deployment is cloud-based, and Enterprise terms vary by contract.
Our verdict

HubSpot Content Hub brings website and campaign publishing into a hosted content marketing platform for marketers, content teams, and developers. It combines pages, landing pages, blogs, SEO recommendations and analytics, and content…

Read the review →

Contentful is a cloud-native, API-first headless CMS for teams creating, managing, localizing, and distributing structured content across websites, mobile apps, and other digital channels. Its feature set suits larger organizations that…

Read the review →
  1. HubSpot Content HubCms No Code 9.3Free plan · 14-day trial
  2. ContentfulCms No Code 8.8Free plan

Strengths and trade-offs

  • HubSpot Content Hub — where it wins

    • Build website pages and landing pages, then publish blogs and SEO content.
    • Support multilingual content, personalization, and approval workflows.
    • Use granular permissions, structured properties, and AI writing tools.

    Where it doesn't

    • Free is limited to up to 2 users.
    • Advanced governance and publishing controls sit in higher editions.
    • Starter pricing may be promotional and change over time.

  • Contentful — where it wins

    • Structured modeling with REST and GraphQL APIs supports omnichannel delivery.
    • Configurable locales, fallbacks, and unpublished-content preview aid editorial work.
    • Fine-grained roles, webhooks, image tools, and 100 integrations expand workflows.

    Where it doesn't

    • Paid access starts at $300 per month on the Lite plan.
    • Free and Lite plans each include only 1 Starter Space.
    • Deployment is cloud-based, and Enterprise terms vary by contract.
  • HubSpot Content Hub9.3/10 · Free plan · 14-day trial

    A hosted CMS for teams combining site publishing, SEO, personalization, and approvals.

    Visit HubSpotFull verdict →
  • Contentful8.8/10 · Free plan

    A capable API-first CMS for structured, localized content, with paid plans from $300/month.

    Visit ContentfulFull verdict →

More comparisons

All cms no code comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update