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Head-to-head · Usability Testing Software

Hubble vs PlaybookUX

  • Updated Oct 2026
  • Both researched from official sources
  • 6 checks side by side
Higher score Hubble #5 in Usability Testing Software 8.9/10 Free plan Free plan✓ 5 of 5 features Visit Hubble

Hubble leads on 1 check, PlaybookUX on 0, and 5 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreHubble · 8.9/10
  • Free planonly Hubble

Hubble scores higher on our rubric for usability testing software: 8.9 against 8.2 out of 10; our editors rank them #5 and #12.

Hubble offers free plan; PlaybookUX doesn't.

Hubble is the better fit for research teams needing comprehensive mixed-method testing. PlaybookUX is the better fit for large teams needing a deep research toolkit.

  • Hubble fits best

    Research teams needing comprehensive mixed-method testing

  • PlaybookUX fits best

    Large teams needing a deep research toolkit

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Hubble 8.9/10 Visit ↗ PlaybookUX 8.2/10 Visit ↗
At a glance
Editor score 8.9 8.2
Ranking #5 in Usability Testing Software #12 in Usability Testing Software
Best for Research teams needing comprehensive mixed-method testing Large teams needing a deep research toolkit
Pricing model Free plan + paid Paid
Starting price $120/seat/mo —
Free plan ✓ (best) —
Free trial — —
Deployment Cloud, Mobile Cloud
Platforms Web, iOS, Android Web
Support Email, Community, Docs Live chat
Compliance SOC 2, GDPR, HIPAA, SSO/SAML ISO 27001, GDPR, HIPAA, PCI DSS, 2FA
Integrations 6 integrations 1 integrations
Built for Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Hubble 5/5 · PlaybookUX 5/5
Participant recruitment ✓ ✓
Moderated sessions ✓ ✓
Unmoderated sessions ✓ ✓
Prototype support ✓ ✓
Mobile app support ✓ ✓
Specs
Participant limit Not checked yet Not checked yet
Our review
Pros
  • Supports moderated, unmoderated, prototype, desktop, and mobile studies
  • Combines recording, transcripts, annotation, tagging, and AI reports
  • Integrates with Figma, calendars, video tools, and user-data platforms
  • Panel of more than 7 million consumers and professionals
  • Supports moderated, unmoderated, prototype, mobile, and quantitative studies
  • Combines replays, transcripts, CRM, repositories, and AI-assisted analysis
Cons
  • The Free plan allows only 1 seat and 10 responses per month
  • Pro costs $120 per seat per month and allows up to 3 seats
  • Participant recruitment integrations are reserved for Enterprise
  • No perpetual free plan
  • Verified paid pricing starts at $5,400 annually
  • The Self-serve tier does not display a price
Our verdict

Hubble is a user research platform for product, design, and UX teams that need more than a single usability test format. It supports unmoderated studies, moderated sessions with scheduling and hosting, Figma prototype testing, desktop and…

Read the review →

PlaybookUX is a user research platform for teams running usability tests, moderated interviews, prototype evaluations, surveys, card sorts, tree tests, and other qualitative or quantitative studies. It recruits participants from a panel of…

Read the review →
  1. HubbleUsability Testing Software 8.9Free plan
  2. PlaybookUXUsability Testing Software 8.2Paid

Strengths and trade-offs

  • Hubble — where it wins

    • Supports moderated, unmoderated, prototype, desktop, and mobile studies
    • Combines recording, transcripts, annotation, tagging, and AI reports
    • Integrates with Figma, calendars, video tools, and user-data platforms

    Where it doesn't

    • The Free plan allows only 1 seat and 10 responses per month
    • Pro costs $120 per seat per month and allows up to 3 seats
    • Participant recruitment integrations are reserved for Enterprise
  • PlaybookUX — where it wins

    • Panel of more than 7 million consumers and professionals
    • Supports moderated, unmoderated, prototype, mobile, and quantitative studies
    • Combines replays, transcripts, CRM, repositories, and AI-assisted analysis

    Where it doesn't

    • No perpetual free plan
    • Verified paid pricing starts at $5,400 annually
    • The Self-serve tier does not display a price

More comparisons

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update