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Head-to-head · Hotel Management software

HotelFriend vs Visual Matrix PMS

  • Updated Sep 2026
  • Both researched from official sources
  • 6 checks side by side
HotelFriend #2 in Hotel Management software 8.0/10 7-day trial ✓ 5 of 5 features Visit HotelFriend
Visual Matrix PMS #4 in Hotel Management software 8.0/10 From $378/mo (annual) ✓ 5 of 5 features Visit Visual Matrix

HotelFriend leads on 0 checks, Visual Matrix PMS on 0, and 6 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

HotelFriend and Visual Matrix PMS score identically on our rubric (8.0 out of 10) for hotel management software; HotelFriend sits at #2 and Visual Matrix PMS at #4 in our editorial ranking, so the choice comes down to fit.

On deployment, HotelFriend gives you Hybrid where Visual Matrix PMS offers Cloud.

HotelFriend is the better fit for hotels wanting broad PMS coverage across devices. Visual Matrix PMS is the better fit for hotels seeking a full PMS with revenue and workflow tools.

  • HotelFriend fits best

    Hotels wanting broad PMS coverage across devices

  • Visual Matrix PMS fits best

    Hotels seeking a full PMS with revenue and workflow tools

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Side by side

Feature HotelFriend 8.0/10 Visit ↗ Visual Matrix PMS 8.0/10 Visit ↗
At a glance
Editor score 8.0 8.0
Ranking #2 in Hotel Management software #4 in Hotel Management software
Best for Hotels wanting broad PMS coverage across devices Hotels seeking a full PMS with revenue and workflow tools
Pricing model Paid Paid
Starting price Not published $378/mo
Free plan — —
Free trial — —
Deployment Cloud, Self-hosted Cloud
Platforms Web, iOS, Android Web
Support Email, Phone, Tickets, Docs Email, Phone, Tickets, Docs, Community · 24/7
Integrations 200+ integrations 30+ integrations
Built for Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features HotelFriend 5/5 · Visual Matrix PMS 5/5
Multi-property support ✓ ✓
Channel manager ✓ ✓
Direct booking engine ✓ ✓
Housekeeping module ✓ ✓
POS integration ✓ ✓
Specs
Deployment Hybrid Cloud
Room capacity Not published Not published
Our review
Pros
  • Combines front-desk operations, reservations, and guest records in one PMS.
  • Syncs availability, rates, and reservations with booking channels.
  • Supports multi-property access, housekeeping, payments, and POS.
  • Combines reservations, channel management and a multilingual booking engine
  • Covers housekeeping, maintenance, guest messaging and mobile work orders
  • Paid tiers add revenue management, user access and operational interfaces
Cons
  • The CORE plan’s room limit is not specified.
  • The listed CORE plan has no stated trial.
  • Availability of cloud, self-hosted, and hybrid options varies by package.
  • The $378 monthly starting price requires annual billing
  • Revenue management and unlimited users start at the $450 VM Core Plus tier
  • The web-based platform may not suit hotels seeking a non-cloud deployment
Our verdict

HotelFriend brings property management, reservations, and front-desk work together with tools for housekeeping, guest services, payments, and reporting. It is aimed at independent hotels, hotel groups, and other hospitality operators, with…

Read the review →

Visual Matrix PMS brings reservations, front-desk operations, distribution and hotel workflows into a cloud platform. It is aimed at independent hotels, management groups and branded properties that want a full property management system…

Read the review →
  1. HotelFriendHotel Management software 8.07-day trial
  2. Visual Matrix PMSHotel Management software 8.0From $378/mo (annual)

Strengths and trade-offs

  • HotelFriend — where it wins

    • Combines front-desk operations, reservations, and guest records in one PMS.
    • Syncs availability, rates, and reservations with booking channels.
    • Supports multi-property access, housekeeping, payments, and POS.

    Where it doesn't

    • The CORE plan’s room limit is not specified.
    • The listed CORE plan has no stated trial.
    • Availability of cloud, self-hosted, and hybrid options varies by package.
  • Visual Matrix PMS — where it wins

    • Combines reservations, channel management and a multilingual booking engine
    • Covers housekeeping, maintenance, guest messaging and mobile work orders
    • Paid tiers add revenue management, user access and operational interfaces

    Where it doesn't

    • The $378 monthly starting price requires annual billing
    • Revenue management and unlimited users start at the $450 VM Core Plus tier
    • The web-based platform may not suit hotels seeking a non-cloud deployment

More comparisons

Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026