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Head-to-head · Amazon Seller Tools

Helium 10 vs sellerboard

  • Updated Oct 2026
  • Both researched from official sources
  • 2 checks side by side
Higher score Helium 10 #1 in Amazon Seller Tools 9.4/10 Free plan Free plan✓ 0 of 5 features Visit Helium 10
sellerboard #7 in Amazon Seller Tools 8.6/10 Paid ✓ 0 of 5 features Visit sellerboard

Helium 10 leads on 1 check, sellerboard on 1, and 0 are even. Who comes out ahead on the 2 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreHelium 10 · 9.4/10
  • Lowest starting pricesellerboard · $15/mo
  • Free planonly Helium 10

Helium 10 scores higher on our rubric for amazon seller tools: 9.4 against 8.6 out of 10; our editors rank them #1 and #7.

Helium 10 offers free plan; sellerboard doesn't. sellerboard is cheaper to start at $15/mo against $99/mo.

Helium 10 is the better fit for sellers managing growth across multiple marketplaces. sellerboard is the better fit for profit-focused multichannel sellers.

  • Helium 10 fits best

    Sellers managing growth across multiple marketplaces

  • sellerboard fits best

    Profit-focused multichannel sellers

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Side by side

Feature Helium 10 9.4/10 Visit ↗ sellerboard 8.6/10 Visit ↗
At a glance
Editor score 9.4 8.6
Ranking #1 in Amazon Seller Tools #7 in Amazon Seller Tools
Best for Sellers managing growth across multiple marketplaces Profit-focused multichannel sellers
Pricing model Free plan + paid Paid
Starting price $99/mo $15/mo (best)
Free plan ✓ (best) —
Free trial — —
Deployment Cloud, Mobile, Browser extension Cloud, Mobile, Browser extension
Platforms Web, iOS, Android, Chrome extension Web, iOS, Android, Chrome extension
Support Email, Tickets, Docs Email, Docs
Integrations 4 integrations 5 integrations
Built for Solo, Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Helium 10 0/5 · sellerboard 0/5
Product research Not checked yet Not checked yet
Keyword tracking Not checked yet Not checked yet
Automated repricing Not checked yet Not checked yet
Inventory management Not checked yet Not checked yet
Profit analytics Not checked yet Not checked yet
Specs
Amazon marketplaces Not checked yet Not checked yet
Our review
Pros
  • Combines research, listing optimization, ads, inventory and profit reporting
  • Supports Amazon, Walmart, TikTok Shop and Amazon MCF integrations
  • Available on web, mobile and as a Chrome extension
  • Detailed product- and account-level profit and COGS reporting
  • PPC optimization, inventory planning, and reimbursement analysis
  • Connects Amazon, Walmart, eBay, QuickBooks, and ShipStation
Cons
  • Free access to marketplace tools and the Chrome Extension is limited
  • Platinum offers only basic performance tracking and limited profit reporting
  • Diamond starts at $279/month with annual billing
  • No free plan; access requires a paid subscription
  • Advanced reporting and user access management are Enterprise features
  • Support is provided through email and documentation
Our verdict

Helium 10 brings product and keyword research, listing optimization, advertising management, inventory operations and profitability reporting into one ecommerce platform. It is aimed at individual sellers, growing brands, agencies and…

Read the review →

sellerboard is a cloud-based analytics and management platform for ecommerce sellers, with a primary emphasis on Amazon workflows. It combines marketplace sales with advertising, fees, refunds, inventory, cost of goods, and expenses to…

Read the review →
  1. Helium 10Amazon Seller Tools 9.4Free plan
  2. sellerboardAmazon Seller Tools 8.6Paid

Strengths and trade-offs

  • Helium 10 — where it wins

    • Combines research, listing optimization, ads, inventory and profit reporting
    • Supports Amazon, Walmart, TikTok Shop and Amazon MCF integrations
    • Available on web, mobile and as a Chrome extension

    Where it doesn't

    • Free access to marketplace tools and the Chrome Extension is limited
    • Platinum offers only basic performance tracking and limited profit reporting
    • Diamond starts at $279/month with annual billing

  • sellerboard — where it wins

    • Detailed product- and account-level profit and COGS reporting
    • PPC optimization, inventory planning, and reimbursement analysis
    • Connects Amazon, Walmart, eBay, QuickBooks, and ShipStation

    Where it doesn't

    • No free plan; access requires a paid subscription
    • Advanced reporting and user access management are Enterprise features
    • Support is provided through email and documentation

More comparisons

All amazon seller tools comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update