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Head-to-head · A/B Testing Tools

GrowthBook vs Experimently

  • Updated Oct 2026
  • Both researched from official sources
  • 6 checks side by side
Higher score GrowthBook #8 in A/B Testing Tools 8.5/10 Free plan Free plan✓ 5 of 5 features Visit GrowthBook
Experimently #17 in A/B Testing Tools 7.6/10 Free plan Free plan✓ 5 of 5 features Visit Experimently

GrowthBook leads on 0 checks, Experimently on 0, and 6 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreGrowthBook · 8.5/10
  • Free planboth

GrowthBook scores higher on our rubric for a/b testing tools: 8.5 against 7.6 out of 10; our editors rank them #8 and #17.

GrowthBook is the better fit for teams wanting broad, flexible experimentation. Experimently is the better fit for teams wanting a free full-stack platform.

  • GrowthBook fits best

    Teams wanting broad, flexible experimentation

  • Experimently fits best

    Teams wanting a free full-stack platform

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature GrowthBook 8.5/10 Visit ↗ Experimently 7.6/10 Visit ↗
At a glance
Editor score 8.5 7.6
Ranking #8 in A/B Testing Tools #17 in A/B Testing Tools
Best for Teams wanting broad, flexible experimentation Teams wanting a free full-stack platform
Pricing model Free plan + paid Free
Starting price — Free
Free plan ✓ ✓
Free trial — —
Deployment Cloud, Self-hosted, Mobile Self-hosted
Platforms Web, iOS, Android Web, iOS, Android
Support Live chat, Email, Community, Docs Email, Docs
Compliance SOC 2, GDPR, HIPAA, SSO/SAML SOC 2, ISO 27001, SSO/SAML
Integrations 11 integrations 14 integrations
Built for Solo, Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features GrowthBook 5/5 · Experimently 5/5
Visual editor ✓ ✓
Server-side testing ✓ ✓
Mobile SDK ✓ ✓
Audience targeting ✓ ✓
Feature flags ✓ ✓
Specs
Test types A/B tests; safe rollouts; multi-arm bandits A/B testing, multivariate testing, sequential testing, CUPED, multi-armed bandits, Bayesian testing, split URL testing, LLM/model evaluation
Supported platforms Web_and_mobile Web_and_mobile
Our review
Pros
  • Supports A/B, multivariate, sequential, bandit, visual, and rollout testing
  • Connects to warehouses including Snowflake, BigQuery, Databricks, and ClickHouse
  • Offers cloud and self-hosted deployment across web, mobile, API, and edge use cases
  • Unlimited A/B experiments in the Free Preview
  • Advanced methods including Bayesian, CUPED, sequential, and bandit testing
  • Web, mobile, API, warehouse, and self-hosted platform support
Cons
  • Starter is limited to 3 users and 1 project
  • Visual editor experiments are included in Pro, not Starter
  • SSO, SCIM, approval workflows, and advanced access control require Enterprise
  • Self-hosting requires deployment on the customer's AWS account
  • No separate paid tiers are presented
  • Compliance messaging differs between official product pages
Our verdict

GrowthBook is an open-source experimentation and feature-management platform for product, engineering, data, and growth teams. It supports A/B and multivariate experimentation, sequential analysis, multi-arm bandits, visual editor tests,…

Read the review →

Experimently is a self-hosted experimentation platform for product and engineering teams running tests across web, mobile, server, and data environments. Its Free Preview includes unlimited A/B experiments, feature flags with staged…

Read the review →
  1. GrowthBookA/B Testing Tools 8.5Free plan
  2. ExperimentlyA/B Testing Tools 7.6Free plan

Strengths and trade-offs

  • GrowthBook — where it wins

    • Supports A/B, multivariate, sequential, bandit, visual, and rollout testing
    • Connects to warehouses including Snowflake, BigQuery, Databricks, and ClickHouse
    • Offers cloud and self-hosted deployment across web, mobile, API, and edge use cases

    Where it doesn't

    • Starter is limited to 3 users and 1 project
    • Visual editor experiments are included in Pro, not Starter
    • SSO, SCIM, approval workflows, and advanced access control require Enterprise

  • Experimently — where it wins

    • Unlimited A/B experiments in the Free Preview
    • Advanced methods including Bayesian, CUPED, sequential, and bandit testing
    • Web, mobile, API, warehouse, and self-hosted platform support

    Where it doesn't

    • Self-hosting requires deployment on the customer's AWS account
    • No separate paid tiers are presented
    • Compliance messaging differs between official product pages

More comparisons

All A/B testing tools comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update