Suggestions appear as you type. Use the up and down arrows to choose one and Enter to open it.

This page's audience our own tag's counts — open to see them
–Visits
–Page views
–Clicks to vendors
–Time on page
–Reading now
Clicks to vendors, by tool
  • –
Top countries
  • –
Devices
  • –

– · visits, page views and clicks counted by our own tag, which counts more than our checked analytics; every figure rounded down · how we count

Head-to-head · A/B Testing Tools

GrowthBook vs ABsmartly

  • Updated Oct 2026
  • Both researched from official sources
  • 6 checks side by side
Higher score GrowthBook #8 in A/B Testing Tools 8.5/10 Free plan Free plan✓ 5 of 5 features Visit GrowthBook
ABsmartly #41 in A/B Testing Tools 5.3/10 Pricing on request ✓ 5 of 5 features Visit ABsmartly

GrowthBook leads on 1 check, ABsmartly on 0, and 5 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreGrowthBook · 8.5/10
  • Free planonly GrowthBook

GrowthBook scores higher on our rubric for a/b testing tools: 8.5 against 5.3 out of 10; our editors rank them #8 and #41.

GrowthBook offers free plan; ABsmartly doesn't.

GrowthBook is the better fit for teams wanting broad, flexible experimentation. ABsmartly is the better fit for enterprise teams needing rigorous experimentation.

  • GrowthBook fits best

    Teams wanting broad, flexible experimentation

  • ABsmartly fits best

    Enterprise teams needing rigorous experimentation

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature GrowthBook 8.5/10 Visit ↗ ABsmartly 5.3/10 Visit ↗
At a glance
Editor score 8.5 5.3
Ranking #8 in A/B Testing Tools #41 in A/B Testing Tools
Best for Teams wanting broad, flexible experimentation Enterprise teams needing rigorous experimentation
Pricing model Free plan + paid Paid
Starting price — —
Free plan ✓ (best) —
Free trial — —
Deployment Cloud, Self-hosted, Mobile Cloud, Self-hosted, Browser extension
Platforms Web, iOS, Android Web, iOS, Android, Chrome extension
Support Live chat, Email, Community, Docs Email, Live chat, Docs
Compliance SOC 2, GDPR, HIPAA, SSO/SAML SOC 2, ISO 27001, GDPR, HIPAA, SSO/SAML
Integrations 11 integrations 4 integrations
Built for Solo, Small business, Mid-market, Enterprise Mid-market, Enterprise
Features GrowthBook 5/5 · ABsmartly 5/5
Visual editor ✓ ✓
Server-side testing ✓ ✓
Mobile SDK ✓ ✓
Audience targeting ✓ ✓
Feature flags ✓ ✓
Specs
Test types A/B tests; safe rollouts; multi-arm bandits A/B testing; A/B/n multi-variant testing; Fixed Horizon; Group Sequential Testing
Supported platforms Web_and_mobile Web_and_mobile
Our review
Pros
  • Supports A/B, multivariate, sequential, bandit, visual, and rollout testing
  • Connects to warehouses including Snowflake, BigQuery, Databricks, and ClickHouse
  • Offers cloud and self-hosted deployment across web, mobile, API, and edge use cases
  • Fixed-horizon and group-sequential statistical analysis
  • Client- and server-side testing with feature flags
  • SaaS or self-hosted deployment across web and mobile
Cons
  • Starter is limited to 3 users and 1 project
  • Visual editor experiments are included in Pro, not Starter
  • SSO, SCIM, approval workflows, and advanced access control require Enterprise
  • Pricing requires a sales conversation
  • No free plan is available
  • Its broad feature set may exceed simpler testing needs
Our verdict

GrowthBook is an open-source experimentation and feature-management platform for product, engineering, data, and growth teams. It supports A/B and multivariate experimentation, sequential analysis, multi-arm bandits, visual editor tests,…

Read the review →

ABsmartly is an experimentation and feature-flag platform for product, engineering, and data teams. It is designed for organizations running experimentation programs across web applications, mobile apps, and backend systems. The platform…

Read the review →
  1. GrowthBookA/B Testing Tools 8.5Free plan
  2. ABsmartlyA/B Testing Tools 5.3Pricing on request

Strengths and trade-offs

  • GrowthBook — where it wins

    • Supports A/B, multivariate, sequential, bandit, visual, and rollout testing
    • Connects to warehouses including Snowflake, BigQuery, Databricks, and ClickHouse
    • Offers cloud and self-hosted deployment across web, mobile, API, and edge use cases

    Where it doesn't

    • Starter is limited to 3 users and 1 project
    • Visual editor experiments are included in Pro, not Starter
    • SSO, SCIM, approval workflows, and advanced access control require Enterprise

  • ABsmartly — where it wins

    • Fixed-horizon and group-sequential statistical analysis
    • Client- and server-side testing with feature flags
    • SaaS or self-hosted deployment across web and mobile

    Where it doesn't

    • Pricing requires a sales conversation
    • No free plan is available
    • Its broad feature set may exceed simpler testing needs

More comparisons

All A/B testing tools comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update