Suggestions appear as you type. Use the up and down arrows to choose one and Enter to open it.

This page's audience our own tag's counts — open to see them
–Visits
–Page views
–Clicks to vendors
–Time on page
–Reading now
Clicks to vendors, by tool
  • –
Top countries
  • –
Devices
  • –

– · visits, page views and clicks counted by our own tag, which counts more than our checked analytics; every figure rounded down · how we count

Head-to-head · Unified Communications as a Service

GoTo Connect vs BT Cloud Voice

  • Updated Oct 2026
  • Both researched from official sources
  • 1 check side by side
Higher score GoTo Connect #4 in Unified Communications as a Service 9.0/10 Pricing on request ✓ 0 of 3 features Visit GoTo Connect

GoTo Connect leads on 0 checks, BT Cloud Voice on 0, and 1 is even. Who comes out ahead on the 1 yes/no, price and count check where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreGoTo Connect · 9.0/10

GoTo Connect scores higher on our rubric for unified communications as a service: 9.0 against 8.7 out of 10; our editors rank them #4 and #7.

GoTo Connect is the better fit for teams needing configurable calling plus collaboration. BT Cloud Voice is the better fit for UK businesses seeking affordable cloud communications.

  • GoTo Connect fits best

    Teams needing configurable calling plus collaboration

  • BT Cloud Voice fits best

    UK businesses seeking affordable cloud communications

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature GoTo Connect 9.0/10 Visit ↗ BT Cloud Voice 8.7/10 Visit ↗
At a glance
Editor score 9.0 8.7
Ranking #4 in Unified Communications as a Service #7 in Unified Communications as a Service
Best for Teams needing configurable calling plus collaboration UK businesses seeking affordable cloud communications
Pricing model Paid Paid
Starting price — £10.52/user/mo
Free plan — —
Free trial — —
Deployment Cloud, Desktop, Mobile Cloud, Desktop, Mobile
Platforms Web, Windows, macOS, iOS, Android Web, Windows, macOS, iOS, Android
Integrations 9 integrations 3 integrations
Built for Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features GoTo Connect 0/3 · BT Cloud Voice 0/3
Business phone Not checked yet Not checked yet
Video meetings Not checked yet Not checked yet
Team messaging Not checked yet Not checked yet
Specs
Meeting participants Not checked yet Not checked yet
Call recording Not checked yet Not checked yet
Deployment Not checked yet Not checked yet
Our review
Pros
  • Visual dial-plan editor with custom routing, queues, and auto attendants
  • Calling, video meetings, messaging, voicemail transcripts, and analytics in one platform
  • CRM integrations plus AI call summaries and transcription
  • Advanced routing, hunt groups and auto attendant voice menus
  • Desktop and mobile apps with conferencing and voicemail delivery
  • Webex, Teams and CRM connectivity via Go TAPI
Cons
  • No free plan is offered
  • Pricing uses contact-sales quotes rather than published numeric rates
  • Advanced analytics, AI handling, and contact-center tools require higher tiers
  • No free plan is available
  • Prices exclude VAT and are shown for 60-month licences
  • Call recording and analytics are optional in the Collaborate tier
Our verdict

GoTo Connect is a cloud-based business communications platform for organizations ranging from small businesses to enterprises. It combines business telephony, video meetings, team messaging, voicemail, call routing, auto attendants,…

Read the review →

BT Cloud Voice is a hosted VoIP phone system for growing SMEs and larger businesses. It provides business calling over broadband through a cloud-hosted platform, with local business numbers, configurable user features, call routing,…

Read the review →
  1. GoTo ConnectUnified Communications as a Service 9.0Pricing on request
  2. BT Cloud VoiceUnified Communications as a Service 8.7Paid

Strengths and trade-offs

  • GoTo Connect — where it wins

    • Visual dial-plan editor with custom routing, queues, and auto attendants
    • Calling, video meetings, messaging, voicemail transcripts, and analytics in one platform
    • CRM integrations plus AI call summaries and transcription

    Where it doesn't

    • No free plan is offered
    • Pricing uses contact-sales quotes rather than published numeric rates
    • Advanced analytics, AI handling, and contact-center tools require higher tiers
  • BT Cloud Voice — where it wins

    • Advanced routing, hunt groups and auto attendant voice menus
    • Desktop and mobile apps with conferencing and voicemail delivery
    • Webex, Teams and CRM connectivity via Go TAPI

    Where it doesn't

    • No free plan is available
    • Prices exclude VAT and are shown for 60-month licences
    • Call recording and analytics are optional in the Collaborate tier

More comparisons

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update