Head-to-head · Unified Communications as a Service
GoTo Connect vs BT Cloud Voice
GoTo Connect leads on 0 checks, BT Cloud Voice on 0, and 1 is even. Who comes out ahead on the 1 yes/no, price and count check where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scoreGoTo Connect · 9.0/10
GoTo Connect scores higher on our rubric for unified communications as a service: 9.0 against 8.7 out of 10; our editors rank them #4 and #7.
GoTo Connect is the better fit for teams needing configurable calling plus collaboration. BT Cloud Voice is the better fit for UK businesses seeking affordable cloud communications.
- GoTo Connect fits best
Teams needing configurable calling plus collaboration
- BT Cloud Voice fits best
UK businesses seeking affordable cloud communications
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Side by side
| Feature | GoTo Connect 9.0/10 Visit ↗ | BT Cloud Voice 8.7/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 9.0 | 8.7 |
| Ranking | #4 in Unified Communications as a Service | #7 in Unified Communications as a Service |
| Best for | Teams needing configurable calling plus collaboration | UK businesses seeking affordable cloud communications |
| Pricing model | Paid | Paid |
| Starting price | — | £10.52/user/mo |
| Free plan | — | — |
| Free trial | — | — |
| Deployment | Cloud, Desktop, Mobile | Cloud, Desktop, Mobile |
| Platforms | Web, Windows, macOS, iOS, Android | Web, Windows, macOS, iOS, Android |
| Integrations | 9 integrations | 3 integrations |
| Built for | Small business, Mid-market, Enterprise | Small business, Mid-market, Enterprise |
| Features GoTo Connect 0/3 · BT Cloud Voice 0/3 | ||
| Business phone | Not checked yet | Not checked yet |
| Video meetings | Not checked yet | Not checked yet |
| Team messaging | Not checked yet | Not checked yet |
| Specs | ||
| Meeting participants | Not checked yet | Not checked yet |
| Call recording | Not checked yet | Not checked yet |
| Deployment | Not checked yet | Not checked yet |
| Our review | ||
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| Our verdict | GoTo Connect is a cloud-based business communications platform for organizations ranging from small businesses to enterprises. It combines business telephony, video meetings, team messaging, voicemail, call routing, auto attendants,… Read the review → |
BT Cloud Voice is a hosted VoIP phone system for growing SMEs and larger businesses. It provides business calling over broadband through a cloud-hosted platform, with local business numbers, configurable user features, call routing,… Read the review → |
Strengths and trade-offs
GoTo Connect — where it wins
- Visual dial-plan editor with custom routing, queues, and auto attendants
- Calling, video meetings, messaging, voicemail transcripts, and analytics in one platform
- CRM integrations plus AI call summaries and transcription
Where it doesn't
- No free plan is offered
- Pricing uses contact-sales quotes rather than published numeric rates
- Advanced analytics, AI handling, and contact-center tools require higher tiers
BT Cloud Voice — where it wins
- Advanced routing, hunt groups and auto attendant voice menus
- Desktop and mobile apps with conferencing and voicemail delivery
- Webex, Teams and CRM connectivity via Go TAPI
Where it doesn't
- No free plan is available
- Prices exclude VAT and are shown for 60-month licences
- Call recording and analytics are optional in the Collaborate tier
- GoTo Connect9.0/10 · Pricing on request
Configurable cloud communications with calling, collaboration, analytics, and contact-center tiers.
Visit GoTo ConnectFull verdict → - BT Cloud Voice8.7/10 · Paid
A tiered BT cloud phone service with routing, conferencing and Webex collaboration.
Visit BT Cloud VoiceFull verdict →
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update






