Google Lens vs Pinterest Lens

Google Lens—Visit Pinterest Lens—Visit

Google Lens #1 in AI Visual Search Tools —/10 Free plan Free plan✓ 0 of 4 features Visit Google Lens

vs

Pinterest Lens #4 in AI Visual Search Tools —/10 Free plan Free plan✓ 2 of 4 features Visit Pinterest

• Google Lens fits best

  Free general-purpose visual search

• Pinterest Lens fits best

  Free inspiration and shopping discovery

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Side by side

Feature	Google Lens —/10 Visit ↗	Pinterest Lens —/10 Visit ↗
At a glance
Editor score	—	—
Ranking	#1 in AI Visual Search Tools	#4 in AI Visual Search Tools
Best for	Free general-purpose visual search	Free inspiration and shopping discovery
Pricing model	Free	Free
Starting price	Not published	Not published
Free plan	✓	✓
Free trial	—	—
Deployment	Cloud, Mobile	Cloud, Mobile
Platforms	Web, iOS, Android	Web, iOS, Android
Support	Docs	Docs
Built for	Solo	Solo, Small business, Mid-market, Enterprise
Features Google Lens 0/4 · Pinterest Lens 2/4
Shopping search	Not published	✓ (best)
Mobile app	Not published	✓ (best)
Browser extension	Not published	Not published
API access	Not published	Not published
Specs
Input mode	Not published	Both
Result focus	Not published	Mixed
Our review
Pros	Searches images, objects, text, plants, animals, and products Supports uploads, URLs, drag-and-drop, and region selection Works across web, iOS, Android, and Google apps	Search with a camera or uploaded images Select objects, zoom in and refine results with keywords Supports similar items, recipes, streetwear and shopping discovery
Cons	No dedicated reverse-image-search API is published Paid plans and upload quotas are not part of the offering Accepted file formats are not specified	Shopping results vary by device, region and Pin Focused on discovery rather than catalog or API deployment Available as a Pinterest feature, not a separately priced product
Our verdict	Google Lens is a visual-search tool for people who want to learn more from photos, camera views, screenshots, and other images. It can find visually similar images and related web content, identify objects such as plants, animals,… Read the review →	Pinterest Lens is a visual search feature within Pinterest for people who want to discover ideas, objects, recipes, streetwear and potentially purchasable items from images. It works through Pinterest’s website and mobile applications,… Read the review →

Strengths and trade-offs

• Google Lens — where it wins

  • Searches images, objects, text, plants, animals, and products
  • Supports uploads, URLs, drag-and-drop, and region selection
  • Works across web, iOS, Android, and Google apps

  Where it doesn't

  • No dedicated reverse-image-search API is published
  • Paid plans and upload quotas are not part of the offering
  • Accepted file formats are not specified

• Pinterest Lens — where it wins

  • Search with a camera or uploaded images
  • Select objects, zoom in and refine results with keywords
  • Supports similar items, recipes, streetwear and shopping discovery

  Where it doesn't

  • Shopping results vary by device, region and Pin
  • Focused on discovery rather than catalog or API deployment
  • Available as a Pinterest feature, not a separately priced product

• Google Lens—/10 · Free plan

  A free, broad visual search tool for images, objects, text, plants, animals, and products.

  Visit Google LensFull verdict →
• Pinterest Lens—/10 · Free plan

  A free visual discovery tool for finding ideas, similar items and shopping results.

  Visit PinterestFull verdict →