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Head-to-head · Google Workspace Administration Software

GAM (Google Apps Manager) vs GAT Labs

  • Updated Oct 2026
  • Both researched from official sources
  • 6 checks side by side
Higher score GAM (Google Apps Manager) #5 in Google Workspace Administration Software 7.6/10 Free plan Free plan✓ 5 of 6 features Visit GAM
GAT Labs #7 in Google Workspace Administration Software 7.2/10 Pricing on request ✓ 0 of 6 features Visit GAT Labs

GAM (Google Apps Manager) leads on 0 checks, GAT Labs on 0, and 6 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreGAM (Google Apps Manager) · 7.6/10
  • Free planonly GAM (Google Apps Manager)
  • Most featuresGAM (Google Apps Manager) · 5 of 6

GAM (Google Apps Manager) scores higher on our rubric for google workspace administration software: 7.6 against 7.2 out of 10; our editors rank them #5 and #7.

GAM (Google Apps Manager) is the better fit for technical teams wanting free scriptable administration. GAT Labs is the better fit for organizations focused on Workspace auditing and governance.

  • GAM (Google Apps Manager) fits best

    Technical teams wanting free scriptable administration

  • GAT Labs fits best

    Organizations focused on Workspace auditing and governance

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Side by side

Feature GAM (Google Apps Manager) 7.6/10 Visit ↗ GAT Labs 7.2/10 Visit ↗
At a glance
Editor score 7.6 7.2
Ranking #5 in Google Workspace Administration Software #7 in Google Workspace Administration Software
Best for Technical teams wanting free scriptable administration Organizations focused on Workspace auditing and governance
Pricing model Free Paid
Starting price Free plan Pricing on request
Free plan ✓ (best) Not checked yet
Free trial — —
Deployment Desktop Cloud
Platforms Windows, macOS, Linux Web
Support Community, Docs Email, Docs
Integrations 1 integrations 1 integrations
Built for Small business, Mid-market, Enterprise Mid-market, Enterprise
Features GAM (Google Apps Manager) 5/6 · GAT Labs 0/6
Automated provisioning ✓ (best) Not checked yet
Security policy controls ✓ (best) Not checked yet
Backup and restore Not checked yet Not checked yet
Multi-domain support ✓ (best) Not checked yet
Audit logs and reports ✓ (best) Not checked yet
Device management ✓ (best) Not checked yet
Our review
Pros
  • Free, open-source tool for Windows, macOS and Linux.
  • Automates user, group, reporting and batch CSV administration.
  • Supports multiple domains plus Chrome device and policy APIs.
  • Audits Google Workspace activity across Gmail and Drive
  • Combines administrative reports and dashboards with security controls
  • Includes user and account governance tools
Cons
  • No hosted graphical console; administrators work locally from the command line.
  • Support is provided through community channels and documentation.
  • No AI features are included.
  • Focused on Google Workspace rather than a broad admin ecosystem
  • Pricing requires contacting sales
  • Cloud deployment only
Our verdict

GAM (Google Apps Manager) is a Python-based command-line tool for Google Workspace administrators. It handles user and domain settings, Google Groups and membership controls, reports, and bulk command processing from CSV input.…

Read the review →

GAT Labs is a cloud platform for administering, auditing and securing Google Workspace environments. It is aimed at Workspace administrators and organizations that need centralized visibility into user accounts and activity across Gmail,…

Read the review →
  1. GAM (Google Apps Manager)Google Workspace Administration Software 7.6Free plan
  2. GAT LabsGoogle Workspace Administration Software 7.2Pricing on request

Strengths and trade-offs

  • GAM (Google Apps Manager) — where it wins

    • Free, open-source tool for Windows, macOS and Linux.
    • Automates user, group, reporting and batch CSV administration.
    • Supports multiple domains plus Chrome device and policy APIs.

    Where it doesn't

    • No hosted graphical console; administrators work locally from the command line.
    • Support is provided through community channels and documentation.
    • No AI features are included.

  • GAT Labs — where it wins

    • Audits Google Workspace activity across Gmail and Drive
    • Combines administrative reports and dashboards with security controls
    • Includes user and account governance tools

    Where it doesn't

    • Focused on Google Workspace rather than a broad admin ecosystem
    • Pricing requires contacting sales
    • Cloud deployment only
  • GAM (Google Apps Manager)7.6/10 · Free plan

    A scriptable, cross-platform administrator for Google Workspace domains, users and devices.

    Visit GAMFull verdict →
  • GAT Labs7.2/10 · Pricing on request

    A cloud administration suite for auditing Workspace activity and governing accounts.

    Visit GAT LabsFull verdict →

More comparisons

All google workspace administration software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update