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Head-to-head · Donor Management Software

Funraise vs Virtuous

  • Updated Oct 2026
  • Both researched from official sources
  • 6 checks side by side
Higher score Funraise #8 in Donor Management Software 8.5/10 Free plan Free plan✓ 5 of 5 features Visit Funraise
Virtuous #9 in Donor Management Software 8.4/10 Pricing on request ✓ 5 of 5 features Visit Virtuous

Funraise leads on 1 check, Virtuous on 0, and 5 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreFunraise · 8.5/10
  • Free planonly Funraise

Funraise scores higher on our rubric for donor management software: 8.5 against 8.4 out of 10; our editors rank them #8 and #9.

Funraise offers free plan; Virtuous doesn't.

Funraise is the better fit for fundraising-focused teams wanting a free start. Virtuous is the better fit for data-driven teams needing donor journeys.

  • Funraise fits best

    Fundraising-focused teams wanting a free start

  • Virtuous fits best

    Data-driven teams needing donor journeys

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Side by side

Feature Funraise 8.5/10 Visit ↗ Virtuous 8.4/10 Visit ↗
At a glance
Editor score 8.5 8.4
Ranking #8 in Donor Management Software #9 in Donor Management Software
Best for Fundraising-focused teams wanting a free start Data-driven teams needing donor journeys
Pricing model Free plan + paid Paid
Starting price — —
Free plan ✓ (best) —
Free trial — —
Deployment Cloud, Mobile Cloud
Platforms Web, iOS, Android Web
Support Email, Live chat, Phone Phone, Docs
Compliance PCI DSS SOC 2, GDPR, HIPAA, PCI DSS, SSO/SAML, 2FA
Integrations 20 integrations 12 integrations
Built for Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Funraise 5/5 · Virtuous 5/5
Campaign management ✓ ✓
Online donation forms ✓ ✓
Recurring donations ✓ ✓
Automated receipts ✓ ✓
Donor segmentation ✓ ✓
Specs
Reporting level Advanced Advanced
Our review
Pros
  • Free plan includes donation forms, recurring donations, events, and donor management
  • Donor records capture giving history, interactions, notes, tags, and households
  • Broad integrations include Mailchimp, Salesforce, Shopify, and Twitch
  • Unified supporter profiles connect giving, email, events, and volunteering
  • Behavior-triggered journeys automate donor workflows and communications
  • Advanced segmentation, analytics, reports, and an open API support data-led work
Cons
  • Premium plan pricing is available through sales
  • Peer-to-peer fundraising and wealth screening require Premium Plans
  • The platform focuses on web and API access
  • Pricing requires contacting sales rather than reviewing published plan costs
  • Platform and ecosystem coverage may require validation for each nonprofit stack
  • Its broad feature set may exceed the needs of teams seeking simple donor management
Our verdict

Funraise is an online fundraising and donor management platform for nonprofit organizations. It brings donation forms, campaign and fundraising pages, recurring giving, donor records, event and ticketing tools, automated receipts,…

Read the review →

Virtuous is a fundraising CRM and automation platform for nonprofit organizations. It brings together donor and pipeline management, online giving, marketing automation, events, reporting, and donor intelligence. CRM+ maintains unified…

Read the review →
  1. FunraiseDonor Management Software 8.5Free plan
  2. VirtuousDonor Management Software 8.4Pricing on request

Strengths and trade-offs

  • Funraise — where it wins

    • Free plan includes donation forms, recurring donations, events, and donor management
    • Donor records capture giving history, interactions, notes, tags, and households
    • Broad integrations include Mailchimp, Salesforce, Shopify, and Twitch

    Where it doesn't

    • Premium plan pricing is available through sales
    • Peer-to-peer fundraising and wealth screening require Premium Plans
    • The platform focuses on web and API access

  • Virtuous — where it wins

    • Unified supporter profiles connect giving, email, events, and volunteering
    • Behavior-triggered journeys automate donor workflows and communications
    • Advanced segmentation, analytics, reports, and an open API support data-led work

    Where it doesn't

    • Pricing requires contacting sales rather than reviewing published plan costs
    • Platform and ecosystem coverage may require validation for each nonprofit stack
    • Its broad feature set may exceed the needs of teams seeking simple donor management

More comparisons

All donor management software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update