Format vs PhotoDeck

Format9.0Visit PhotoDeck8.6Visit

Higher score Format #3 in Photography Website Builders 9.0/10 14-day trial Free trial✓ 1 of 6 features Visit Format

vs

PhotoDeck #6 in Photography Website Builders 8.6/10 From $12/mo (annual) · 14-day trial Free trial✓ 1 of 6 features Visit PhotoDeck

• Format fits best

  Portfolio-focused photographers using Lightroom

• PhotoDeck fits best

  Photographers needing advanced delivery and commerce

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Side by side

Feature	Format 9.0/10 Visit ↗	PhotoDeck 8.6/10 Visit ↗
At a glance
Editor score	9.0	8.6
Ranking	#3 in Photography Website Builders	#6 in Photography Website Builders
Best for	Portfolio-focused photographers using Lightroom	Photographers needing advanced delivery and commerce
Pricing model	Paid	Paid
Starting price	14-day trial	$12/mo
Free plan	—	—
Free trial	14 days	14 days
Free trial length	14 days · no card needed	14 days · no card needed
Deployment	Cloud, Mobile	Cloud
Platforms	Web, iOS, Android	Web
Compliance	2FA	GDPR
Integrations	5 integrations	7 integrations
Built for	Solo, Small business	Solo, Small business, Mid-market, Enterprise
Features Format 1/6 · PhotoDeck 1/6
Client galleries	Not checked yet	Not checked yet
Print sales	Not checked yet	Not checked yet
Proofing tools	Not checked yet	Not checked yet
Digital downloads	Not checked yet	Not checked yet
Booking forms	Not checked yet	Not checked yet
Custom domain	✓	✓
Our review
Pros	Lightroom integration supports a photography-focused workflow Client galleries include feedback, favorites, downloads, and watermarking Plans combine portfolios, video, commerce, SEO, and custom domains	Combines galleries, proofing, secure delivery, and commerce tools AI metadata, face recognition, and similarity search support media discovery Team and Brand plans add multi-user portals, libraries, and asset management
Cons	Basic limits sites to 10 pages and 70 high-resolution images Online stores are unavailable on the Basic plan Website content generally cannot be exported as code	No free plan; the trial lasts 14 days Essential includes 10 GB storage and up to 3 video clips Portfolio analytics depends on Google Analytics or StatCounter integrations
Our verdict	Format is a hosted website builder for photographers and creative professionals who need more than a portfolio homepage. Its responsive templates and visual editor support custom pages with images, text, forms, embeds, audio, and video.… Read the review →	PhotoDeck is a hosted website and media platform for professional photographers, agencies, studios, and brands. It combines responsive portfolio websites with custom domains, client galleries, proofing, secure image and video delivery, and… Read the review →

Strengths and trade-offs

• Format — where it wins

  • Lightroom integration supports a photography-focused workflow
  • Client galleries include feedback, favorites, downloads, and watermarking
  • Plans combine portfolios, video, commerce, SEO, and custom domains

  Where it doesn't

  • Basic limits sites to 10 pages and 70 high-resolution images
  • Online stores are unavailable on the Basic plan
  • Website content generally cannot be exported as code

• PhotoDeck — where it wins

  • Combines galleries, proofing, secure delivery, and commerce tools
  • AI metadata, face recognition, and similarity search support media discovery
  • Team and Brand plans add multi-user portals, libraries, and asset management

  Where it doesn't

  • No free plan; the trial lasts 14 days
  • Essential includes 10 GB storage and up to 3 video clips
  • Portfolio analytics depends on Google Analytics or StatCounter integrations

• Format9.0/10 · 14-day trial

  A polished portfolio, proofing, commerce, and Lightroom workflow in one hosted platform.

  Visit FormatFull verdict →
• PhotoDeck8.6/10 · From $12/mo (annual) · 14-day trial

  A deep photography platform for portfolios, client delivery, commerce, and media management.

  Visit PhotoDeckFull verdict →