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Head-to-head · Photography Website Builders

Pixieset Website vs Format

  • Updated Oct 2026
  • Both researched from official sources
  • 2 checks side by side
Higher score Pixieset Website #2 in Photography Website Builders 9.1/10 Free plan · paid from $12/mo (annual) Free plan✓ 1 of 6 features Visit Pixieset
Format #3 in Photography Website Builders 9.0/10 14-day trial ✓ 1 of 6 features Visit Format

Pixieset Website leads on 1 check, Format on 0, and 1 is even. Who comes out ahead on the 2 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scorePixieset Website · 9.1/10
  • Free planonly Pixieset Website

Pixieset Website scores higher on our rubric for photography website builders: 9.1 against 9.0 out of 10; our editors rank them #2 and #3.

Pixieset Website offers free plan; Format doesn't.

Pixieset Website is the better fit for photographers wanting a free website starter plan. Format is the better fit for portfolio-focused photographers using Lightroom.

  • Pixieset Website fits best

    Photographers wanting a free website starter plan

  • Format fits best

    Portfolio-focused photographers using Lightroom

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. How we rank.

Side by side

Feature Pixieset Website 9.1/10 Visit ↗ Format 9.0/10 Visit ↗
At a glance
Editor score 9.1 9.0
Ranking #2 in Photography Website Builders #3 in Photography Website Builders
Best for Photographers wanting a free website starter plan Portfolio-focused photographers using Lightroom
Pricing model Free plan + paid Paid
Starting price $12/mo 14-day trial
Free plan ✓ (best) —
Free trial — —
Deployment Cloud Cloud, Mobile
Platforms Web Web, iOS, Android
Support Email, Docs Email, Live chat, Docs
Integrations 2 integrations 5 integrations
Built for Solo, Small business Solo, Small business
Features Pixieset Website 1/6 · Format 1/6
Client galleries Not checked yet Not checked yet
Print sales Not checked yet Not checked yet
Proofing tools Not checked yet Not checked yet
Digital downloads Not checked yet Not checked yet
Booking forms Not checked yet Not checked yet
Custom domain ✓ ✓
Our review
Pros
  • Free plan includes 15 pages, 100 photos, and 5 blog posts
  • Photographer-focused templates with drag-and-drop editing
  • SEO, SSL, responsive hosting, and upgraded-plan integrations
  • Lightroom integration supports a photography-focused workflow
  • Client galleries include feedback, favorites, downloads, and watermarking
  • Plans combine portfolios, video, commerce, SEO, and custom domains
Cons
  • Custom domains require a paid plan
  • Native website checkout is not provided directly
  • Video hosting is not included; videos are embedded from YouTube or Vimeo
  • Basic limits sites to 10 pages and 70 high-resolution images
  • Online stores are unavailable on the Basic plan
  • Website content generally cannot be exported as code
Our verdict

Pixieset Website is a hosted website builder for photographers creating portfolio sites, blogs, and professional online presences. Its photographer-focused templates, drag-and-drop Flex Editor, reusable content blocks, mobile-responsive…

Read the review →

Format is a hosted website builder for photographers and creative professionals who need more than a portfolio homepage. Its responsive templates and visual editor support custom pages with images, text, forms, embeds, audio, and video.…

Read the review →
  1. Pixieset WebsitePhotography Website Builders 9.1Free plan · paid from $12/mo (annual)
  2. FormatPhotography Website Builders 9.014-day trial

Strengths and trade-offs

  • Pixieset Website — where it wins

    • Free plan includes 15 pages, 100 photos, and 5 blog posts
    • Photographer-focused templates with drag-and-drop editing
    • SEO, SSL, responsive hosting, and upgraded-plan integrations

    Where it doesn't

    • Custom domains require a paid plan
    • Native website checkout is not provided directly
    • Video hosting is not included; videos are embedded from YouTube or Vimeo
  • Format — where it wins

    • Lightroom integration supports a photography-focused workflow
    • Client galleries include feedback, favorites, downloads, and watermarking
    • Plans combine portfolios, video, commerce, SEO, and custom domains

    Where it doesn't

    • Basic limits sites to 10 pages and 70 high-resolution images
    • Online stores are unavailable on the Basic plan
    • Website content generally cannot be exported as code
  • Pixieset Website9.1/10 · Free plan · paid from $12/mo (annual)

    A focused photographer website builder with a useful free starting plan.

    Visit PixiesetFull verdict →
  • Format9.0/10 · 14-day trial

    A polished portfolio, proofing, commerce, and Lightroom workflow in one hosted platform.

    Visit FormatFull verdict →

More comparisons

Guides on photography website builders

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update