Head-to-head · SMS Marketing Software
EZ Texting vs TXTImpact
EZ Texting leads on 1 check, TXTImpact on 1, and 6 are even. Who comes out ahead on the 8 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scoreEZ Texting · 8.7/10
- Lowest starting priceEZ Texting · $20/mo
- Free trialboth
EZ Texting scores higher on our rubric for sms marketing software: 8.7 against 7.4 out of 10; our editors rank them #6 and #18.
EZ Texting is cheaper to start at $20/mo against $29/mo. TXTImpact leads on message limit: 750 messages/mo versus 500 messages/mo.
EZ Texting is the better fit for growing businesses needing a full SMS campaign toolkit. TXTImpact is the better fit for teams needing API depth and compliance controls.
- EZ Texting fits best
Growing businesses needing a full SMS campaign toolkit
- TXTImpact fits best
Teams needing API depth and compliance controls
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Side by side
| Feature | EZ Texting 8.7/10 Visit ↗ | TXTImpact 7.4/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 8.7 | 7.4 |
| Ranking | #6 in SMS Marketing Software | #18 in SMS Marketing Software |
| Best for | Growing businesses needing a full SMS campaign toolkit | Teams needing API depth and compliance controls |
| Pricing model | Paid | Paid |
| Starting price | $20/mo (best) | $29/mo |
| Free plan | — | — |
| Free trial | 14 days | 15 days |
| Free trial length | 14 days · no card needed | 15 days · no card needed |
| Deployment | Cloud, Mobile | Cloud |
| Platforms | Web | Web |
| Support | Live chat, Tickets, Docs | Email, Phone · 24/7 |
| Integrations | 7,409+ integrations | 4 integrations |
| Built for | Small business, Mid-market, Enterprise | Small business, Mid-market, Enterprise |
| Features EZ Texting 5/5 · TXTImpact 5/5 | ||
| Workflow automation | ✓ | ✓ |
| Audience segmentation | ✓ | ✓ |
| MMS support | ✓ | ✓ |
| Inbound messaging | ✓ | ✓ |
| Compliance tools | ✓ | ✓ |
| Specs | ||
| Subscriber limit | 500 subscribers | Not checked yet |
| Message limit | 500 messages/mo | 750 messages/mo (best) |
| Our review | ||
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| Cons |
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| Our verdict | EZ Texting is web-based SMS marketing software for businesses and organizations that need more than one-way bulk messages. It supports SMS and MMS campaigns, two-way conversations, contact imports, audience groups, scheduling, automated… Read the review → |
TXTImpact is a web-based SMS marketing and business messaging platform from Wire2Air. It serves small businesses, agencies, brands, nonprofits, government organizations, and enterprises that need bulk or scheduled campaigns, two-way… Read the review → |
Strengths and trade-offs
EZ Texting — where it wins
- Bulk SMS, MMS, two-way texting, and shared inbox support
- Workflows, segmentation, scheduling, keywords, QR codes, and signup forms
- API access plus integrations with HubSpot, Zapier, and Mailchimp
Where it doesn't
- No free plan is available
- The lowest annual price requires annual billing
- Enterprise pricing is $3,000 per month
TXTImpact — where it wins
- Supports REST, HTTP, SMPP, and MMS APIs
- Includes segmentation, workflows, SMS, MMS, and inbound replies
- Provides consent, opt-out, keyword, and unsubscribe handling
Where it doesn't
- No free plan is available
- The integration list includes four named connectors
- Paid plans begin at $29 per month
- EZ Texting8.7/10 · 14-day trial
A broad SMS toolkit covering campaigns, automation, segmentation, and two-way messaging.
Visit EZ TextingFull verdict → - TXTImpact7.4/10 · 15-day trial
A capable SMS platform for teams that need automation, APIs, and consent handling.
Visit TXTImpactFull verdict →
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All SMS marketing software comparisons → · Full ranking →
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update







