Suggestions appear as you type. Use the up and down arrows to choose one and Enter to open it.

This page's audience our own tag's counts — open to see them
–Visits
–Page views
–Clicks to vendors
–Time on page
–Reading now
Clicks to vendors, by tool
  • –
Top countries
  • –
Devices
  • –

– · visits, page views and clicks counted by our own tag, which counts more than our checked analytics; every figure rounded down · how we count

Head-to-head · SMS Marketing Software

EZ Texting vs TXTImpact

  • Updated Oct 2026
  • Both researched from official sources
  • 8 checks side by side
Higher score EZ Texting #6 in SMS Marketing Software 8.7/10 14-day trial Free trial✓ 5 of 5 features Visit EZ Texting
TXTImpact #18 in SMS Marketing Software 7.4/10 15-day trial Free trial✓ 5 of 5 features Visit TXTImpact

EZ Texting leads on 1 check, TXTImpact on 1, and 6 are even. Who comes out ahead on the 8 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreEZ Texting · 8.7/10
  • Lowest starting priceEZ Texting · $20/mo
  • Free trialboth

EZ Texting scores higher on our rubric for sms marketing software: 8.7 against 7.4 out of 10; our editors rank them #6 and #18.

EZ Texting is cheaper to start at $20/mo against $29/mo. TXTImpact leads on message limit: 750 messages/mo versus 500 messages/mo.

EZ Texting is the better fit for growing businesses needing a full SMS campaign toolkit. TXTImpact is the better fit for teams needing API depth and compliance controls.

  • EZ Texting fits best

    Growing businesses needing a full SMS campaign toolkit

  • TXTImpact fits best

    Teams needing API depth and compliance controls

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature EZ Texting 8.7/10 Visit ↗ TXTImpact 7.4/10 Visit ↗
At a glance
Editor score 8.7 7.4
Ranking #6 in SMS Marketing Software #18 in SMS Marketing Software
Best for Growing businesses needing a full SMS campaign toolkit Teams needing API depth and compliance controls
Pricing model Paid Paid
Starting price $20/mo (best) $29/mo
Free plan — —
Free trial 14 days 15 days
Free trial length 14 days · no card needed 15 days · no card needed
Deployment Cloud, Mobile Cloud
Platforms Web Web
Support Live chat, Tickets, Docs Email, Phone · 24/7
Integrations 7,409+ integrations 4 integrations
Built for Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features EZ Texting 5/5 · TXTImpact 5/5
Workflow automation ✓ ✓
Audience segmentation ✓ ✓
MMS support ✓ ✓
Inbound messaging ✓ ✓
Compliance tools ✓ ✓
Specs
Subscriber limit 500 subscribers Not checked yet
Message limit 500 messages/mo 750 messages/mo (best)
Our review
Pros
  • Bulk SMS, MMS, two-way texting, and shared inbox support
  • Workflows, segmentation, scheduling, keywords, QR codes, and signup forms
  • API access plus integrations with HubSpot, Zapier, and Mailchimp
  • Supports REST, HTTP, SMPP, and MMS APIs
  • Includes segmentation, workflows, SMS, MMS, and inbound replies
  • Provides consent, opt-out, keyword, and unsubscribe handling
Cons
  • No free plan is available
  • The lowest annual price requires annual billing
  • Enterprise pricing is $3,000 per month
  • No free plan is available
  • The integration list includes four named connectors
  • Paid plans begin at $29 per month
Our verdict

EZ Texting is web-based SMS marketing software for businesses and organizations that need more than one-way bulk messages. It supports SMS and MMS campaigns, two-way conversations, contact imports, audience groups, scheduling, automated…

Read the review →

TXTImpact is a web-based SMS marketing and business messaging platform from Wire2Air. It serves small businesses, agencies, brands, nonprofits, government organizations, and enterprises that need bulk or scheduled campaigns, two-way…

Read the review →
  1. EZ TextingSMS Marketing Software 8.714-day trial
  2. TXTImpactSMS Marketing Software 7.415-day trial

Strengths and trade-offs

  • EZ Texting — where it wins

    • Bulk SMS, MMS, two-way texting, and shared inbox support
    • Workflows, segmentation, scheduling, keywords, QR codes, and signup forms
    • API access plus integrations with HubSpot, Zapier, and Mailchimp

    Where it doesn't

    • No free plan is available
    • The lowest annual price requires annual billing
    • Enterprise pricing is $3,000 per month
  • TXTImpact — where it wins

    • Supports REST, HTTP, SMPP, and MMS APIs
    • Includes segmentation, workflows, SMS, MMS, and inbound replies
    • Provides consent, opt-out, keyword, and unsubscribe handling

    Where it doesn't

    • No free plan is available
    • The integration list includes four named connectors
    • Paid plans begin at $29 per month

More comparisons

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update