Suggestions appear as you type. Use the up and down arrows to choose one and Enter to open it.

This page's audience our own tag's counts — open to see them
–Visits
–Page views
–Clicks to vendors
–Time on page
–Reading now
Clicks to vendors, by tool
  • –
Top countries
  • –
Devices
  • –

– · visits, page views and clicks counted by our own tag, which counts more than our checked analytics; every figure rounded down · how we count

Head-to-head · SMS Marketing Software

EZ Texting vs Textluma

  • Updated Oct 2026
  • Both researched from official sources
  • 8 checks side by side
Higher score EZ Texting #6 in SMS Marketing Software 8.7/10 14-day trial Free trial✓ 5 of 5 features Visit EZ Texting
Textluma #25 in SMS Marketing Software 6.7/10 Free plan · 14-day trial Free planFree trial✓ 5 of 5 features Visit Textluma

EZ Texting leads on 1 check, Textluma on 2, and 5 are even. Who comes out ahead on the 8 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreEZ Texting · 8.7/10
  • Lowest starting priceEZ Texting · $20/mo
  • Free planonly Textluma
  • Free trialboth

EZ Texting scores higher on our rubric for sms marketing software: 8.7 against 6.7 out of 10; our editors rank them #6 and #25.

Textluma offers free plan; EZ Texting doesn't. EZ Texting is cheaper to start at $20/mo against $49/mo. Textluma leads on message limit: 10000 messages/mo versus 500 messages/mo.

EZ Texting is the better fit for growing businesses needing a full SMS campaign toolkit. Textluma is the better fit for budget-conscious marketers wanting a free SMS plan.

  • EZ Texting fits best

    Growing businesses needing a full SMS campaign toolkit

  • Textluma fits best

    Budget-conscious marketers wanting a free SMS plan

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature EZ Texting 8.7/10 Visit ↗ Textluma 6.7/10 Visit ↗
At a glance
Editor score 8.7 6.7
Ranking #6 in SMS Marketing Software #25 in SMS Marketing Software
Best for Growing businesses needing a full SMS campaign toolkit Budget-conscious marketers wanting a free SMS plan
Pricing model Paid Free plan + paid
Starting price $20/mo (best) $49/mo
Free plan — ✓ (best)
Free trial 14 days 14 days
Free trial length 14 days · no card needed 14 days
Deployment Cloud, Mobile Cloud
Platforms Web Web
Support Live chat, Tickets, Docs Community
Built for Small business, Mid-market, Enterprise Small business, Mid-market
Features EZ Texting 5/5 · Textluma 5/5
Workflow automation ✓ ✓
Audience segmentation ✓ ✓
MMS support ✓ ✓
Inbound messaging ✓ ✓
Compliance tools ✓ ✓
Specs
Subscriber limit 500 subscribers Not checked yet
Message limit 500 messages/mo 10000 messages/mo (best)
Our review
Pros
  • Bulk SMS, MMS, two-way texting, and shared inbox support
  • Workflows, segmentation, scheduling, keywords, QR codes, and signup forms
  • API access plus integrations with HubSpot, Zapier, and Mailchimp
  • Free Starter plan includes campaigns, inbox, and 500 monthly messages
  • Growth adds workflows, segmentation, analytics, and 10,000 monthly messages
  • Two-way messaging, opt-ins, analytics, API, and webhooks support broader programs
Cons
  • No free plan is available
  • The lowest annual price requires annual billing
  • Enterprise pricing is $3,000 per month
  • Starter is limited to one number and 500 messages per month
  • REST API and webhooks are available only on Growth and Scale
  • Scale uses volume message pricing rather than a listed fixed monthly price
Our verdict

EZ Texting is web-based SMS marketing software for businesses and organizations that need more than one-way bulk messages. It supports SMS and MMS campaigns, two-way conversations, contact imports, audience groups, scheduling, automated…

Read the review →

Textluma is an SMS and MMS marketing platform for growing brands in retail, hospitality, fitness, and services. It combines broadcast campaigns with personalization and scheduling, automated welcome, abandoned-cart, and win-back flows, a…

Read the review →
  1. EZ TextingSMS Marketing Software 8.714-day trial
  2. TextlumaSMS Marketing Software 6.7Free plan · 14-day trial

Strengths and trade-offs

  • EZ Texting — where it wins

    • Bulk SMS, MMS, two-way texting, and shared inbox support
    • Workflows, segmentation, scheduling, keywords, QR codes, and signup forms
    • API access plus integrations with HubSpot, Zapier, and Mailchimp

    Where it doesn't

    • No free plan is available
    • The lowest annual price requires annual billing
    • Enterprise pricing is $3,000 per month

  • Textluma — where it wins

    • Free Starter plan includes campaigns, inbox, and 500 monthly messages
    • Growth adds workflows, segmentation, analytics, and 10,000 monthly messages
    • Two-way messaging, opt-ins, analytics, API, and webhooks support broader programs

    Where it doesn't

    • Starter is limited to one number and 500 messages per month
    • REST API and webhooks are available only on Growth and Scale
    • Scale uses volume message pricing rather than a listed fixed monthly price

More comparisons

All SMS marketing software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update