Head-to-head · Customer Identity and Access Management Software
Entrust Customer Identity and Access Management (CIAM) vs Google Cloud Identity
Entrust Customer Identity and Access Management (CIAM) leads on 6 checks, Google Cloud Identity on 1, and 0 are even. Who comes out ahead on the 7 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scoreEntrust Customer Identity and Access Management (CIAM) · 8.2/10
- Free planonly Google Cloud Identity
- Most featuresEntrust Customer Identity and Access Management (CIAM) · 6 of 6
Entrust Customer Identity and Access Management (CIAM) scores higher on our rubric for customer identity and access management software: 8.2 against 7.1 out of 10; our editors rank them #2 and #5.
Google Cloud Identity offers free plan; Entrust Customer Identity and Access Management (CIAM) doesn't publish it. Entrust Customer Identity and Access Management (CIAM) offers customer sso; Google Cloud Identity doesn't publish it. Entrust Customer Identity and Access Management (CIAM) offers social login; Google Cloud Identity doesn't publish it. Entrust Customer Identity and Access Management (CIAM) offers adaptive authentication; Google Cloud Identity doesn't publish it. Entrust Customer Identity and Access Management (CIAM) offers passkeys; Google Cloud Identity doesn't publish it.
Entrust Customer Identity and Access Management (CIAM) is the better fit for large organizations managing onboarding and risk. Google Cloud Identity is the better fit for organizations already using Google Workspace or Cloud.
- Entrust Customer Identity and Access Management (CIAM) fits best
Large organizations managing onboarding and risk
- Google Cloud Identity fits best
Organizations already using Google Workspace or Cloud
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Side by side
| Feature | Entrust Customer Identity and Access Management (CIAM) 8.2/10 Visit ↗ | Google Cloud Identity 7.1/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 8.2 | 7.1 |
| Ranking | #2 in Customer Identity and Access Management Software | #5 in Customer Identity and Access Management Software |
| Best for | Large organizations managing onboarding and risk | Organizations already using Google Workspace or Cloud |
| Pricing model | Paid | Free plan + paid |
| Starting price | Not published | Not published |
| Free plan | Not published | ✓ (best) |
| Free trial | — | — |
| Deployment | Cloud, Self-hosted, Mobile | Cloud, Desktop, Mobile |
| Platforms | Web, iOS, Android | Web, Windows, Android, iOS |
| Integrations | 4 integrations | 5 integrations |
| Features Entrust Customer Identity and Access Management (CIAM) 6/6 · Google Cloud Identity 0/6 | ||
| Customer SSO | ✓ (best) | Not published |
| Social login | ✓ (best) | Not published |
| Adaptive authentication | ✓ (best) | Not published |
| Passkeys | ✓ (best) | Not published |
| Consent management | ✓ (best) | Not published |
| Customer profiles | ✓ (best) | Not published |
| Our review | ||
| Pros |
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| Cons |
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| Our verdict | Entrust Customer Identity and Access Management (CIAM) helps organizations manage customer access and data through authentication, authorization and user-management capabilities. Its feature set is aimed at customer-facing services that… Read the review → |
Google Cloud Identity gives organizations a central place to manage users and groups, control access to applications, and manage endpoints. It is especially suited to organizations already using Google Workspace or Google Cloud. Its… Read the review → |
Strengths and trade-offs
Entrust Customer Identity and Access Management (CIAM) — where it wins
- Adaptive risk-based authentication and passkeys support account protection.
- AI identity verification, digital signing and progressive profiling support onboarding.
- REST APIs, mobile SDKs and SCIM cover integration and provisioning needs.
Where it doesn't
- Pricing requires contacting sales, making costs harder to compare upfront.
- The breadth of capabilities may exceed the needs of simpler customer login projects.
- Phone is the listed support channel, which may not suit teams seeking other options.
Google Cloud Identity — where it wins
- Supports SAML and OIDC single sign-on for applications
- Free edition includes 50 user licenses by default
- Premium adds automated provisioning and Context-Aware Access
Where it doesn't
- Advanced provisioning and access controls require Premium
- Annual Premium pricing requires an annual commitment
- Flexible Premium costs more per user than annual billing
- Entrust Customer Identity and Access Management (CIAM)8.2/10 · Pricing on request
A broad CIAM toolkit for organizations balancing customer onboarding with account risk.
Contact EntrustFull verdict → - Google Cloud Identity7.1/10 · Free plan · paid from $6/user/mo (annual)
A Google-centered identity service with SSO, directory sync and context-aware access.
Visit Google CloudFull verdict →
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- Google Cloud Identity vs WSO2 Identity Server
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Guides on customer identity and access management software
Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026
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